Founded in 2006 by two brothers (Tyler and Tim Cobb) from Ohio with a passion for garage built custom motorcycles, TC Bros. has become the leading supplier for the do-it-yourself custom bike builder.The company motto, Engineered for Freedom® symbolizes the passion put into all TC Bros products as well as the freedom experienced on 2 wheels. The high quality products and fast, friendly service means customers spend less time waiting and more time riding. The recently acquired, larger facility (60,000+ Sq. Ft.) will allow TC Bros to develop more products, better content, and continue providing the best service and best-in-industry shipping times!

Responsible for overseeing the marketing and sales staff. Oversee proper brand cohesion, direction, and customer integration during the company’s early growth. ✔ Created a strategic growth plan for the marketing and communications effort for toy the business. ✔ In charge of sales for the company developing the retail channel. Responsible for bringing on two of the company’s largest customers; Albertsons and Walgreens. ✔ Responsible for the development of the DTC sales channel through the company website and ecommerce channels. ✔ Managed all public relations and communications efforts to expand the endemic media coverage of the product lines. ✔ Oversee all digital Advertising efforts for maximizing ROI through appropriate and targeted spending. ✔ Managed social media efforts for the company to maximize awareness and target customer conversion to sales.

Responsible for overseeing the marketing and sales staff. Oversee proper brand cohesion, direction, and customer integration during the company’s early growth. ✔ Created a strategic growth plan for the marketing and communications effort for toy the business. ✔ In charge of sales for the company developing the retail channel. Responsible for bringing on two of the company’s largest customers; Albertsons and Walgreens. ✔ Responsible for the development of the DTC sales channel through the company website and ecommerce channels. ✔ Managed all public relations and communications efforts to expand the endemic media coverage of the product lines. ✔ Oversee all digital Advertising efforts for maximizing ROI through appropriate and targeted spending. ✔ Managed social media efforts for the company to maximize awareness and target customer conversion to sales.

At Rhino-Rack, we believe there’s an adventurer in all of us. It’s what drives us to create world-ready outdoor gear, born and proven in Australia.• Installed a North American marketing team and all related marketing disciplines to service the regional needs for the global Adventure Group LRP operation, consisting of the Rhino Rack and Maxtrax brands. • Created the overarching strategic 5-year growth plan for the North American strategic business unit. • Member of the global executive leadership team comprised of 15 leaders from the US, Canada, Australia, New Zealand, Japan, and Germany. • Grew DTC channel to single largest customer channel in the first year, posting $3M in growth. • Transitioned the company to a 3PL model for Amazon administration, easing the logistics backlog on the internal sales, accounting and, distribution departments. • Implemented a marketing events protocol that extended the company’s reach nationally while using fewer overall employees to staff by utilizing local dealers. This tactic also allowed for a monetization of the events to occur where each event grew from no sales to over $50k in sales per event. • Launched revenue generating channels that were previously not used by the company – Marketing Affiliate Program and Performance Based Streaming Television Advertising, driving greater efficiency for the desired marketing ROAS from $3 to over $10. • Conducted a agency RFP consolidating outsourced marketing functions to one agency from five, creating an efficiency of spend of more than $250k annually. • Directed rebranding efforts for the global entity with regional brand expression protocols developed for the company’s six main geographic regions.

Kuryakyn is one of the largest manufacturers, distributors, and retailers of branded aftermarket products for the powersports industry in North America. Mustang Seats is known worldwide as the highest quality motorcycle seats for Harley-Davidson®, Victory and Metric Cruisers. Mustang seats are proudly handcrafted in the USA to give riders the style they want and the comfort they deserve.• Member of the Executive Management Team responsible for restructuring two standalone entities, reversing the multi-year trend of negative sales and earnings. • Tasked with restructuring the marketing communications department. Moved the emphasis away from collateral-based, legacy efforts to a progressive, digital marketing model. Redirected inefficient legacy budgets to traceable digital efforts delivering return on advertising spends (ROAS) in excess of 10:1 across all channels. • Managed a high-performing, multi-disciplined marketing team of six (6) internal employees and outsourced digital advertising agency and 3PL logistics firms. • Directed all efforts of the marketing team in surpassing stated departmental KPIs. Highlights:o Brand Voice - Reset the voice of the brand to better resonate with core customer segments.o Websites – Directed team responsible for development and maintenance of all of the corporate websites. o Digital Advertising - Moved all marketing activities away from traditional print and collateral modalities of communication to digital exclusive efforts. In the first year retasked all printing to DTC digital efforts. o Social Media – Developed campaigns targeting more nuanced audiences. Delivered more relevant content to each target audience focusing on their specific needs and passions. Directed comprehensive content plan focused on video content. o Rally – Completely restructured corporate consumer mobile events experience team creating a net positive marketing endeavor for the company.

Broan-NuTone is the industry leader in residential ventilation solutions, customized climate and indoor air quality.• Managed all channel, marketing communications, digital marketing and, marketing services functions for the global enterprise comprised of twenty (20) staff members in multiple countries. • Responsible for managing all customer product line and businesses reviews. Successfully defended Broan-NuTone's largest retail customers (The Home Depot, Lowe’s and Menard’s.) • Responsible for conception, development, rollout, and maintenance for all of the company websites.• Conducted all voice-of-customer research driving specific new product development offerings for customer channels. Introduced twenty-five (25) new products offerings in one fiscal year.• Directed all Marketing Communications efforts for re-positioning of all brands, line consolidations, and product communication support on over 250 core SKUs. Reinvigorated two of the core brands (Broan and NuTone) and initiated horizon plans to phase four other brands out existence creating operation efficiencies over a three years horizon.• Developed comprehensive content plan including conception, creation, and curation of all digital content and complementary social media plan including introduction of a brand ambassador program.• Conducted agency reviews for new marketing communications and digital marketing firms consolidating agency lineup optimizing consistency of messaging and efficiency of retainer budgets. • Oversight of all development and digital deployment of go-to-market product assets for the over 8,000 points of distribution. • Owned all conception and development of trade show and point of purchase displays. Conduct comprehensive overhaul of all assets to align with brands.

REV Group, Inc. is a leading designer, manufacturer and distributor of specialty vehicles and related aftermarket parts and services serving a diversified customer base primarily in the United States through three segments: Fire & Emergency, Commercial and Recreation.• Member of the Specialty Products Group executive management team responsible for setting growth objectives, operational strategies, resource planning and tactical implementation across all functional disciplines. • As part of the executive team, assisted in reorganizing a challenged business division, the Specialty Group, for Initial Public Offering (IPO) on NYSE January 2017. Prepared all marketing deliverables in preparation of IPO. The stock was oversubscribed and priced 16.5 percent above the original target price.• Consolidated all marketing efforts for the three (3) distinct brands within the strategic business unit (ElDorado Mobility, Capacity Trucks and LayMor Sweepers) under a unified marketing infrastructure. Optimized work output for marketing functions by streamlining agency relationships and tapping into corporate marketing resources thereby saving the company more than $350,000 annually in operating expenses. • Created the protocol for rebranding strategically acquired companies into the REV Group brand, thereby leveraging the REV brand equities to strengthen the acquired businesses positioning and value. • Managed all aspects of marketing communications. Highlights: o Managed all marketing communications budgeting, reporting, strategic positioning and the consolidation and rebranding of all assets.o Managed all dealer relations communications and methodologies. Moved dealer base to an optimized preferred dealer network maximizing the ability to ensure more accurate and productive forecasting. Reduced need for dealer promotional activities by more than $500,000 annually. o Launched a Brand Ambassador program in a brand halo program.

The oldest motorcycle brand in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-sized motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With more than 50% growth every year for the last 5 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.• Introduced the 115-year-old Royal Enfield brand to the North American market by creating and executing a market relevant, strategic marketing plan. This included working with a global brand team while implementing campaigns that translated this Anglo-Indian brand for the U.S. market. • Performed executive-level duties to incorporate Royal Enfield in North America, setting up all business entities including corporate, distribution and dealers. • Managed all aspects of marketing communications. Highlights:o Directed budgeting, messaging, and the creation of all marketing assets.o Executed a media relations program that generated millions of high-quality impressions for the launch of the brand’s flagship store in Milwaukee, WI. o Created a Brand Ambassador program that leveraged fifteen (15) influencers in highly targeted customer segments. These unpaid, third-party endorsement efforts resulted in 1.5 million unique impressions. o Conceived and implemented a suite of in-store retail fixtures for the entire North American dealer showroom footprint.

Johnson Controls, Inc – Power Solutions was the world’s largest manufacturer and recycler of lead-acid automotive style batteries. OPTIMA BATTERIES is a wholly-owned strategic business unit representing a premium product offering in the lead-acid market. Johnson Controls, Inc sold its’ Power Solutions division to new ownership forming Clarios.• Managed North American marketing budget for all marketing activities.• Provided strategic direction for all marketing communications. This included leading four (4) staff members and guiding four (4) external agencies in their day-to-day efforts to support the brand. • Conceived, created, and implemented a 13-part TV series featuring OPTIMA Batteries giving target customers an outlet to engage with the Optima brand. This show became the single most watched show on MAV TV during its premiere airing run. Program sponsorships funded the show, allowing for a zero-dollar out-of-pocket production scenario.• Built several customer training initiatives, including on-site immersion, web-based training modules, and an interactive DVD. Trained more than 1,600 store level sales associates with an associated sales lift of 5 percent in associated stores.• Created an on-site mobile event marketing presence at 250 industry events annually by planning, deploying, and activating three (3) 18-wheel enthusiast experience rigs.

Harley-Davidson Motor Company is the oldest and largest manufacturer of heavy-weight motorcycle located in the Milwaukee, WI, United States. Harley-Davidson’s brand has transcended the motorcycle market and is regarded as one of the most admired and recognizable brands in the world.• Managed and executed all aspects of three (3) major dealer conferences, where 5,000 attendees learned about that year’s strategic business goals and objectives and their role in reaching those markers.• Created and implemented an international dealer training program comprised of instructor-led and online curriculum. Participant surveys showed that the instructor-led training achieved a score of 98 percent in the “Exceeds Expectations” category and, created a lift in dealer orders of 5 percent at associated dealers.• Provided research-based recommendations to Harley-Davidson’s Buell sport bike product development team that influenced the marketability of new motorcycles in development.• Managed key customer experiential events for sport bike enthusiasts creating an increased propensity for trial and potential future purchase.

STIR Advertising and Integrated Marketing is a progressive, full service marketing communications agency based out of Milwaukee, WI founded in 2001.• Transformed client OPTIMA Batteries’ brand from commodity niche positioning towards mainstream status via multimillion dollar, strategic communications campaigns. The tremendous success of these efforts led to my transition from agency work to corporate roles – particularly my later position at Johnson Controls / OPTIMA Batteries. • Personally responsible for $10 million in gross media billings annually.• Leveraged value-added media buys yielding $25 million in “free” opportunities.