Ryan Hoffins Email & Phone Number

Milwaukee, WI, US

Archbold, OH, US

Founded in 2006 by two brothers (Tyler and Tim Cobb) from Ohio with a passion for garage built custom motorcycles, TC Bros. has become the leading supplier for the do-it-yourself custom bike builder.The company motto, Engineered for Freedom® symbolizes the passion put into all TC Bros products as well as the freedom experienced on 2 wheels. The high.

Eagle, Idaho, US

Responsible for overseeing the marketing and sales staff. Oversee proper brand cohesion, direction, and customer integration during the company’s early growth. ✔ Created a strategic growth plan for the marketing and communications effort for toy the business. ✔ In charge of sales for the company developing the retail channel. Responsible for bringing on.

Responsible for overseeing the marketing and sales staff. Oversee proper brand cohesion, direction, and customer integration during the company’s early growth. ✔ Created a strategic growth plan for the marketing and communications effort for toy the business. ✔ In charge of sales for the company developing the retail channel. Responsible for bringing on.

Eastern Creek, NSW, AU

• At Rhino-Rack, we believe there’s an adventurer in all of us. It’s what drives us to create world-ready outdoor gear, born and proven in Australia.
• Installed a North American marketing team and all related marketing disciplines to service the regional needs for the global Adventure Group LRP operation, consisting of the Rhino Rack and Maxtrax brands.
• Created the overarching strategic 5-year growth plan for the North American strategic business unit.
• Member of the global executive leadership team comprised of 15 leaders from the US, Canada, Australia, New Zealand, Japan, and Germany.
• Grew DTC channel to single largest customer channel in the first year, posting $3M in growth.
• Transitioned the company to a 3PL model for Amazon administration, easing the logistics backlog on the internal sales, accounting and, distribution departments.

• Kuryakyn is one of the largest manufacturers, distributors, and retailers of branded aftermarket products for the powersports industry in North America. Mustang Seats is known worldwide as the highest quality.
• Member of the Executive Management Team responsible for restructuring two standalone entities, reversing the multi-year trend of negative sales and earnings.
• Tasked with restructuring the marketing communications department. Moved the emphasis away from collateral-based, legacy efforts to a progressive, digital marketing model. Redirected inefficient legacy budgets to.
• Managed a high-performing, multi-disciplined marketing team of six (6) internal employees and outsourced digital advertising agency and 3PL logistics firms.
• Directed all efforts of the marketing team in surpassing stated departmental KPIs. Highlights:o Brand Voice - Reset the voice of the brand to better resonate with core customer segments.o Websites – Directed team.

Hartford, WI, US

• Broan-NuTone is the industry leader in residential ventilation solutions, customized climate and indoor air quality.
• Managed all channel, marketing communications, digital marketing and, marketing services functions for the global enterprise comprised of twenty (20) staff members in multiple countries.
• Responsible for managing all customer product line and businesses reviews. Successfully defended Broan-NuTone's largest retail customers (The Home Depot, Lowe’s and Menard’s.)
• Responsible for conception, development, rollout, and maintenance for all of the company websites.
• Conducted all voice-of-customer research driving specific new product development offerings for customer channels. Introduced twenty-five (25) new products offerings in one fiscal year.
• Directed all Marketing Communications efforts for re-positioning of all brands, line consolidations, and product communication support on over 250 core SKUs. Reinvigorated two of the core brands (Broan and NuTone) and.

Brookfield, Wisconsin, US

• REV Group, Inc. is a leading designer, manufacturer and distributor of specialty vehicles and related aftermarket parts and services serving a diversified customer base primarily in the United States through three.
• Member of the Specialty Products Group executive management team responsible for setting growth objectives, operational strategies, resource planning and tactical implementation across all functional disciplines.
• As part of the executive team, assisted in reorganizing a challenged business division, the Specialty Group, for Initial Public Offering (IPO) on NYSE January 2017. Prepared all marketing deliverables in preparation of.
• Consolidated all marketing efforts for the three (3) distinct brands within the strategic business unit (ElDorado Mobility, Capacity Trucks and LayMor Sweepers) under a unified marketing infrastructure. Optimized work.
• Created the protocol for rebranding strategically acquired companies into the REV Group brand, thereby leveraging the REV brand equities to strengthen the acquired businesses positioning and value.
• Managed all aspects of marketing communications. Highlights: o Managed all marketing communications budgeting, reporting, strategic positioning and the consolidation and rebranding of all assets.o Managed all dealer.

Gurgaon, Haryana -, IN

• The oldest motorcycle brand in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-sized motorcycle segment in India with its.
• Introduced the 115-year-old Royal Enfield brand to the North American market by creating and executing a market relevant, strategic marketing plan. This included working with a global brand team while implementing.
• Performed executive-level duties to incorporate Royal Enfield in North America, setting up all business entities including corporate, distribution and dealers.
• Managed all aspects of marketing communications. Highlights:o Directed budgeting, messaging, and the creation of all marketing assets.o Executed a media relations program that generated millions of high-quality.

Cork, Ireland, IE

• Johnson Controls, Inc – Power Solutions was the world’s largest manufacturer and recycler of lead-acid automotive style batteries. OPTIMA BATTERIES is a wholly-owned strategic business unit representing a premium.
• Managed North American marketing budget for all marketing activities.
• Provided strategic direction for all marketing communications. This included leading four (4) staff members and guiding four (4) external agencies in their day-to-day efforts to support the brand.
• Conceived, created, and implemented a 13-part TV series featuring OPTIMA Batteries giving target customers an outlet to engage with the Optima brand. This show became the single most watched show on MAV TV during its.
• Built several customer training initiatives, including on-site immersion, web-based training modules, and an interactive DVD. Trained more than 1,600 store level sales associates with an associated sales lift of 5.
• Created an on-site mobile event marketing presence at 250 industry events annually by planning, deploying, and activating three (3) 18-wheel enthusiast experience rigs.

Milwaukee, WI, US

• Harley-Davidson Motor Company is the oldest and largest manufacturer of heavy-weight motorcycle located in the Milwaukee, WI, United States. Harley-Davidson’s brand has transcended the motorcycle market and is regarded.
• Managed and executed all aspects of three (3) major dealer conferences, where 5,000 attendees learned about that year’s strategic business goals and objectives and their role in reaching those markers.
• Created and implemented an international dealer training program comprised of instructor-led and online curriculum. Participant surveys showed that the instructor-led training achieved a score of 98 percent in the.
• Provided research-based recommendations to Harley-Davidson’s Buell sport bike product development team that influenced the marketability of new motorcycles in development.
• Managed key customer experiential events for sport bike enthusiasts creating an increased propensity for trial and potential future purchase.

Milwaukee, Wisconsin, US

• STIR Advertising and Integrated Marketing is a progressive, full service marketing communications agency based out of Milwaukee, WI founded in 2001.
• Transformed client OPTIMA Batteries’ brand from commodity niche positioning towards mainstream status via multimillion dollar, strategic communications campaigns. The tremendous success of these efforts led to my.
• Personally responsible for $10 million in gross media billings annually.
• Leveraged value-added media buys yielding $25 million in “free” opportunities.