Ryan Lenihan Email & Phone Number

Fort Mitchell, Ky, Us

Cincinnati, Oh, Us

Cincinnati, Oh, Us

* Primarily responsible for identifying, outlining and executing methods to strategically leverage digital marketing to create attributable revenue and bottom line for DeanHouston's clientele* Create, and assist in the creation of, company-wide processes for several digital marketing tactics, including marketing automation, analytics/metric tracking and platform-to-platform data integrations, and ROI attribution* Organize and lead digital marketing team for the DeanHouston Cincinnati office responsible for changing departmental personnel needs, taking primary responsibility for resourcing and developing processes designed to meet the growing demand for digital services from DeanHouston’s clientele* Develop and maintain complex digital marketing campaigns from a creative, budgeting and strategic perspective, primarily in niche B2B industries requiring advanced targeting methodologies* Build, manage and maintain rigid data reporting processes, designed to provide client stakeholders actionable marketing performance data in a practical manner* Source technology partners and vendors and negotiate terms for long-term partnerships and agreements based on collaborative resource allocation* Coordinated with web development department regarding programing best practices and formulated sales offerings to DeanHouston’s clientele that solved real world B2B industrial technical problems

Cincinnati, Oh, Us

*Developing strategic digital marketing plans that include lead generation and nurturing programs, as well as, marketing automation campaigns.*Collaborating with the account staff and clients to assess client needs and to communicate those needs to the design and programming staff.*Scope work for the Interactive Development team, estimate digital projects and manage the approved budgets to align with client expectations.*Guiding clients through development projects, suggesting the tools and technologies that can meet their goals, and helping them identify and clarify solutions that the Interactive Development team will implement.*Managing and developing digital project management staff members.*Loading content into websites through the use of various Content Management Systems (CMSs)*Serve as the in-house Marketing Automation expert*Search Optimize multiple client sites

Cincinnati, Oh, Us

* Collaborating with the account staff and clients to assess client*Assist with preparation for client meetings, and of Account Service deliverables: plans, budgets, creative briefs, status reports, conference reports, production schedules, timelines, web analytics.* Assist with office administration as needed.* Account Management, Marketing, Publicity, Media Management, Creative Production.

- Assisted in completion of a semester-long client-based marketing research project for a franchise company focusing on developing marketing strategies for attracting talent for company’s internship program and franchise careers.- Completed series of three individual project tasks, each requiring (a) various research methods such as secondary data research, observations, experience interviews, and sample survey of 777 target respondents, (b) secondary and primary (qualitative and quantitative) data analysis, (b) making target marketing, branding, and marketing mix recommendations, including their rationale based on the collected data, (c) presenting the project results in a format of a two-page report, requiring writing, data analysis, and creative skills, (d) working with a select group of other research apprentices to merge ten individual projects into one final team project, and (e) presenting the final team project to the company’s CEO and marketing team in client’s corporate headquarters.- Had the final individual project reviewed by the CEO of the company and his marketing assistant, independent branding consultants, and subsequently accepted for publication on Bluezzoon (forthcoming in Fall 2014) and nomination for AMA’s 2015 Pinnacle Award (forthcoming in Spring 2015).

- Assisted in completion of a semester-long client-based marketing/branding project for an Irish start-up company focusing on developing brand equity, brand awareness, and brand engagement.- Completed series of three individual project tasks, each requiring (a) secondary data research and analysis, (b) making target marketing, branding, and marketing mix recommendations, including their rationale, (c) presenting the project results in a format of a two-page report, requiring both writing and creative skills, (d) working with a select group of other apprentices to merge ten individual projects into one final team project, and (e) presenting the final team project to the company’s CEO and COO via Skype teleconference.- Had the final individual project reviewed by the CEO and COO of the company, independent branding consultants, and subsequently accepted for publication on Bluezzoon (forthcoming in Fall 2014) and nomination for AMA’s 2015 Pinnacle Award (forthcoming in Spring 2015).