Strategy Director
CurrentAs Strategy Director at Smarty Social Media, I bring a strategic approach across all aspects of the business, from internal processes to agency positioning and client strategies. Over my 8 years, I’ve led campaigns in healthcare, regulated industries, philanthropy, and complex markets, designing end-to-end social strategies and building long-standing client relationships. My work includes enhancing Smarty’s brand positioning and delivering compliant, results-driven content that resonates across diverse sectors and audiences. Key Successes & Highlights • Used targeted social media messaging to shift local perception around Silicon Ranch’s new product, swaying a community vote in favor of the company’s entry. • Leveraged NFL players and team partnerships to create consistent, integrated branded content for Invisalign, reinforcing the key message “Invis is Trusted by the Pros” and driving season-long engagement through the Super Bowl and beyond. • Drove engagement for nonprofit clients like Elevate Prize through storytelling and mission-focused content.Key Learnings • Challenges are opportunities • Industry knowledge drives success • Collaboration sparks innovation
