Ryan Lineberger Email & Phone Number

Responsible for leading Perfect Game's Team Sports product, merchandising, and sales initiatives.• Implemented and launched Perfect Game Team Sports product and commercial category in apparel, uniforms, headwear, and equipment. • Lead all product, supply chain, marketing, and sales efforts to deliver inaugural product assortments to market• Created commercial platform, product assortment, vendor base, and go to market strategies for team dealer, DTC, and event channels establishing the category as a profit center and growth engine for the brand

Perform Group designs, markets and manufactures high quality performance apparel for the global markets of dance and gymnastics worn by over a million athletes and performers around the globe each year.Served on the executive management team, participating in managerial strategy and business development of the Perform Group brand portfolio,• Commercial leader of brand management, sales, and product creation teams. Led design, development, and merchandise teams in commercializing seasonal product and brand P&L.• Led marketing and sales plan creation, focusing on strengthening the image and position of the brands in the market

Baltimore, Maryland Area

P&L responsibility for $70m team sports training and uniform business, including product creation, merchandising, and commercialization. Created strategic 5YP, annual operating plan, and seasonal go-to-market plans that resulted in 89% growth ($37m to $70m). Led team of product line managers and cross-functional operational teams that transformed category to a growth driver and innovation pipeline.

Built the product management infrastructure and merchandising roadmap to achieve three year growth rate of 66% in the team uniforms and training categories. Realigned the category structure by sport specific product ownership delivering best in class product innovation, consistent seasonal growth, and merchandising excellence.

Drove product commercialization across multiple sport categories. On-boarded several top tier NCAA Division 1 assets and helped create product strategy to service the sports marketing promo asset division.

Oversaw multiple early-stage business segments in performance apparel and accessories that developed into stand-alone categories. Managed all special make-up product needs for the brand.

Managed 17 national key accounts with responsibility for over 20% of total Brand revenue. Grew portfolio of business 4X in two years from $10m to $40m. Selected apparel vendor representative of the year (MC Sports) in 2003.

Portland, Oregon Area

Responsible for the go to market strategy and merchandising execution for $45m team sports business unit. Maximized revenue and profitability through assortment planning, sell-through analysis, and pricing strategies that contributed to total team sales growth from $10m to $45m in four years.

Greater Chicago Area

Managed twelve state territory in Midwest Region, servicing Soccer and Running Specialty accounts. Grew business 36% in first year, prospecting new business and driving brand awareness at the retail and club level.

Bachelor Of Science - Bs

Master Of Business Administration - Mba