Ryan Lochry Email & Phone Number

4345 Hamilton Mill Rd, Suite 100 Buford, Ga 30518

Managed team of four marketing specialists and a third-party development group, producing a 16% YOY revenue increase in tracked customer segments on company website from 2020 to 2022 Oversaw the complete go-to-market process for internal and vendor product launches, including branding research and development, digital marketing campaigns, internal training materials, and cross-functional team alignmentImplemented targeted inbound marketing campaigns through Hubspot to drive product awareness, grow direct website traffic, and improve customer communicationDeveloped key performance indicators and delivered performance metrics to ensure alignment with company goalsIntegrated Enhanced Ecommerce analytics, custom segments, and event tracking for Universal Analytics and managed transition to Google Analytics 4 in Q1 2023Led Magento 2 conversion optimization efforts after transition from Magento 1Led cross-functional team consisting of Sales, Customer Service, and IT to implement requested changes and additional features to improve online customer experience

Cultivated sizable growth in website usage, resulting in a 125.153% increase in organic traffic, 113.70% increase in organic revenue, 40.58% increase in paid advertising traffic, and 40.48% increase in paid advertising revenueOptimized Google and Microsoft PPC spending resulting in a return of 165% on investmentManaged digital marketing spend and results across Google, Bing, Facebook, and other marketing channelsDeveloped inbound marketing and content strategy for Hubspot deploymentLed web initiative for transition from Magento 1 to Magento 2

Spearheaded SEO and CRO initiatives Launched new Magento website with ecommerce functionalityDeveloped automated email marketing drip campaignsManaged all paid digital marketing ads Implemented improvements website based on customer actions and user activitiesInitiated and tracked advanced reporting using Google data studioConsulted in the technical development of website, including analytics integration, Google Tag Manager integration, Magento extensions, and custom development work

Managed all marketing, product, site performance, and SEO tactics for multiple Magento-powered sites, each generating over 6 million per year in revenue Created and maintained product pages, site categories, and seasonal stores in Magento Enterprise Edition for all sitesOptimized site content, structure, and offerings to increase SEO performance, resulting in increased organic revenue of 68.21% on targetphoto.comManaged and collaborated with partners to increase affiliate revenue by 106.61% YOYImplemented and managed email marketing campaigns and automated marketing strategies, resulting in a revenue increase of 28.67% on targetphoto.com Planned and implemented annual marketing calendars for managed sitesWorked on complete redesign and rebranding of ezprints.com

Built all product branding, selection, presentation, pricing, and email marketing for OneUp Innovation branded sitesCreated and maintained all product pages in Magento Enterprise EditionBuilt custom landing pages, product categories, and custom stores Transitioned branded sites from Icongo to Magento Enterprise EditionDesigned, coded, and split-tested custom templates for weekly email campaigns, resulting in a 62% increase in click-through rate and a 10% increase in revenue Increased website traffic by 15% by engaging with customers and sharing industry-related material through Facebook, Twitter, and Reddit

Managed all North American inventory planning and purchasing Ran onsite demos for potential customers and assisted sales representatives in developing business case for clientsConducted post-sale product and equipment training for all North American customersWorked directly with North American clients to build custom-tailored engineering and product solutions Coordinated all North American logistics and transportation with international suppliers and vendors

Designed and updated company marketing materials, product labels and sales documentation to meet government and customer compliance regulationsConducted new market research and analysis for the development of new market and product strategies Maintained control of all purchasing and inventory for all engineering parts

Assisted US operations manager in day-to-day operations and customer supportCreated full catalog of all marketing and product materials Coordinated all freight and sample shipments to potential and current customers