Ryan Lochry Email & Phone Number

4345 Hamilton Mill Rd, Suite 100 Buford, GA 30518

Managed team of four marketing specialists and a third-party development group, producing a 16% YOY revenue increase in tracked customer segments on company website from 2020 to 2022 Oversaw the complete go-to-market process for internal and vendor product launches, including branding research and development, digital marketing campaigns, internal training.

Cultivated sizable growth in website usage, resulting in a 125.153% increase in organic traffic, 113.70% increase in organic revenue, 40.58% increase in paid advertising traffic, and 40.48% increase in paid advertising revenueOptimized Google and Microsoft PPC spending resulting in a return of 165% on investmentManaged digital marketing spend and results.

Spearheaded SEO and CRO initiatives Launched new Magento website with ecommerce functionalityDeveloped automated email marketing drip campaignsManaged all paid digital marketing ads Implemented improvements website based on customer actions and user activitiesInitiated and tracked advanced reporting using Google data studioConsulted in the technical.

Managed all marketing, product, site performance, and SEO tactics for multiple Magento-powered sites, each generating over 6 million per year in revenue Created and maintained product pages, site categories, and seasonal stores in Magento Enterprise Edition for all sitesOptimized site content, structure, and offerings to increase SEO performance, resulting.

Built all product branding, selection, presentation, pricing, and email marketing for OneUp Innovation branded sitesCreated and maintained all product pages in Magento Enterprise EditionBuilt custom landing pages, product categories, and custom stores Transitioned branded sites from Icongo to Magento Enterprise EditionDesigned, coded, and split-tested.

Managed all North American inventory planning and purchasing Ran onsite demos for potential customers and assisted sales representatives in developing business case for clientsConducted post-sale product and equipment training for all North American customersWorked directly with North American clients to build custom-tailored engineering and product.

Designed and updated company marketing materials, product labels and sales documentation to meet government and customer compliance regulationsConducted new market research and analysis for the development of new market and product strategies Maintained control of all purchasing and inventory for all engineering parts

Assisted US operations manager in day-to-day operations and customer supportCreated full catalog of all marketing and product materials Coordinated all freight and sample shipments to potential and current customers