Ryan Loy Email & Phone Number

Philadelphia, PA, US

• Manage marketing and communications efforts for the National League, which serves as US Youth Soccer’s most high profile program and includes nearly 4,000 elite-level boys and girls teams
• Oversaw the design and launch process for USYSNationalLeague.com, a dedicated National League website for which I have full control over content.
• Introduced a public relations plan that outlines strategies and guidelines to ensure consistency in the message and promotion of the National League and network of 13 regional leagues
• Work day-to-day with the program director, National League commissioner and up to 10 league managers to provide marketing and communications oversight
• Oversee program-specific social media accounts to grow awareness of the brand o Instagram: Gained 7,000 followers organically in account’s first six months o Twitter: Follower count tripled from 5,000 to 15,000 over a.
• Produced social media guidelines that identify procedures, objectives and best practices to follow to produce a clear outward voice among multiple users

Greater Philadelphia Area

• Provided marketing and communications solutions for 15 State Associations
• Optimized two-way communication between state, regional and national levels
• Ensured proper activation of national sponsorships and assist with on-site activation for programs and events with up to 4,000+ players
• Regularly interacted with the East Region program leaders to provide digital content, website updates, online payment solutions and general public relations support

Frisco, Texas

• Managed critical communication functions for the largest youth sports association in the country, including the promotion of the association’s mission and programs through press releases and original content for.
• Oversaw complete redesign of USYouthSoccer.org to consolidate five separate websites into a single modern mobile-responsive site
• Conceptualized, created and edited content for nine US Youth Soccer websites
• Managed editorial calendar for communications, public relations and media relations in promotion of US Youth Soccer’s national and regional competitions
• Assisted national partners, including Nike, Target and Dick’s Sporting Goods with digital and on-site sponsorship activation
• Produced content and campaigns to increase US Youth Soccer’s presence on multiple social media platforms

University Park, Pa.

• Earned The Princeton Review’s recognition as the country’s No. 1 student newspaper
• Provided day-to-day mentoring and guidance to a staff of more than 30 reporters
• Coordinated with board of editors for daily newspaper content and layout
• Collaborated with copy editors, photographers and graphic designers to influence single-page and multi-page layouts

University Park, Pa.

• Edited each article and blog post written by the football beat writers
• Wrote features, columns and blog posts for print and the web
• Organized travel arrangements, credentials and other media requests
• Designed and created 16-to-24-page magazines for Penn State home football games
• Laid out pages for the daily newspaper, which included writing headlines and captions for photographs

Harrisburg, Pennsylvania Area

• Covered minor league baseball, college sports, high school sports and club sports
• Filmed, edited and produced videos to accompany articles on the website
• Wrote and filed stories under deadline pressure for the web and print