As Stephen Wise Free Synagogue's director of communications, I manage all communications channels and marketing collateral. I supervise a full-time marketing coordinator and livestream videographer; manage relationships with vendors including audio engineers, graphic designers, photographers, PR consultants, video producers and web developers; collaborate across all departments.I also oversee our public relations efforts and thought-leadership activities, helping to craft messaging and lead press campaigns which have generated hundreds of quality media placements.Highlights: produced events including a virtual Spring Benefit raising over $1mm; designed new WordPress website; launched a podcast; (pre-COVID) drove 60% increase in pre-K enrollment; currently implementing Salesforce for marketing department and automating processes; planning a $100mm capital campaign.

As Puder PR's vice president, I worked closely with the founding president and CEO to oversee myriad private and nonprofit client accounts.I help to create and execute traditional PR campaigns -- including shaping strategy, crafting and distributing press releases and targeted pitches, writing op-eds and more. My role also included advertising and media buying, social media consulting, and event planning.Through my work, I developed strong personal relationships with American Jewish and mainstream reporters, Israeli reporters, and members of the press throughout Europe.I secured tens of thousands of placements in top-tier outlets including AP, Reuters, Bloomberg, the New York Times, the Wall Street Journal, the Washington Post, and CNN, among many others.

Acquired working knowledge of Hebrew; combat deployments to all of Israel's borders.קלע חודרובאי 07חטיבת גולניגדוד ״גדעון״ 13מבצעית א׳מחלקת לו״ז

Prepared project estimates and timelines, SOWs, and creative briefs and coordinated with project management to kickoff new tactics; marked up advertisements to route through agency; compiled regulatory submissions and attended client regulatory meetings; wrote contact reports, updated weekly status reports, and prepared bi-­monthly financial reports.

Developed press kit materials, which included writing releases and bios, for clients; pitched clients to national and local media outlets based on positioning and trending news topics; conducted follow-up on pitches and mailings and coordinated media requests; created comprehensive monthly status updates for clients and simple updates on request; actively participated in client branding and tactics discussions and new business pursuits.

Prepared submissions to DDMAC and PRB and referencing materials for labeling submissions; created materials for messaging workshop and maintained competitive information; providied general office support; finalized 2011 Scope of Work for client, reconciled staffing plan, and wrote project briefs; attended weekly status meetings and updated status reports; attended billing meetings, processed estimates, client product orders, and invoices, and updated financial status reports.

Researched competitive advertising to brief account executives; created storyboards and compiled presentations for client meetings; documented consumer experience at New York City appliance stores for competitive review; re-wrote case studies of GE’s imagination at work, ecomagination, and healthymagination campaigns; prepared on-boarding materials for GE’s new CMOs.

Worked closely with investment analysts to research potential clients; consolidated information concerning past transactions and updated website; learned to use research software and financial reporting resources, including the SEC's Electronic Data-Gathering, Analysis, and Retrieval (EDGAR) system.