Ryan Macdonald Email and Phone Number

Objective: To lead and support the development of market-wide services, from a consumer-centric perspective, offering support to both the industry and consumers.• Developed and successfully executed comprehensive market strategies, including both launches and relaunches of multiple underperforming projects, which increased market penetration and consumer engagement.• Consistently leveraged data analysis techniques to interpret data and consumer feedback to extract actionable insights to improve and develop the services.• Developed proof of concept monetisation processes for the site, laying the groundwork for future commercial opportunities and revenue growth.• Optimized data collection and processing workflows across multiple projects to increase efficiency and accuracy.• Ensured the highest standard in data integrity and precision, to guarantee maximum value to customers.• Implemented data-driven initiatives to boost site utilisation and conversion rates, leveraging insights to optimise user experience.• Established a hybrid of online and onsite communication channels with key industry professionals, fostering meaningful engagement and collaboration to drive project success.Result: Established and developed a very effective online platform, which supported the entire leisure vehicle market supply chain. I achieved remarkable outcomes, including acquiring over 250,000 unique users, 1,500,000 product views, and 5,000 enquiries within the inaugural year. My role expanded to spearhead the consumer-led redevelopment of an ailing industry service, delivering full consumer alignment, and enhancing user interactions and engagement. Furthermore, I supported the effective market penetration of a successful theft deterrent product. Futhermore, I facilitated the generation of

(During University)The provision of telephone-based consumer support and data collection during Covid-19.

(During University)Personal project to develop an education in building websites and digital marketing.Used Shopify platform to build an e-commerce site, connecting suppliers directly with consumers - created a smooth experience for consumers to navigate and make purchases.Created digital ads and published on social media sites, Facebook and Instagram. Paid ads published on Google Search.This was developed as a knowledge-building exercise, to use time during lockdown throughout the end of my first year of university.

(During 6th-Form)Requires me to serve customers as well as answer any questions and assist them with any information they required.

(During School)Ensuring the safe practice both inside and outside the facility. Paramount was the observation of three swimming pools, located in the centre.