Ryan Mahoney Email and Phone Number

Responsible for the success of a range of digital marketing functions, including content marketing, industries social media marketing, and demand generation for Salesforce’s Communications and Media (C&M), Manufacturing, Automotive, Energy and Utilities (MAE) industries and Net Zero products. - Managing a team of 19 talented marketers through the various marketing disciplines we are responsible for, guiding personal and professional development.- Driving social media strategy and content creation for more than 25 executives, delivering expert POVs, connections with external influencers and a drumbeat of social content to connect the market with Salesforce’s experts. Supported industries including Financial Services, Healthcare and Life Science, Retail and Consumer Goods, MAE, and C&M.- Developing awareness video content that promotes customers and thought leaders, attracting engaged viewers through social and on-domain digital channels.- Overseeing content marketing teams responsible for content strategy and editorial production for C&M, MAE and Net Zero products.- Guiding demand generation teams for C&M and MAE, while acting as the demand generation lead for Net Zero products.

Developed and managed unique social programming to increase awareness of industry experts and solutions, speaking the language of the industries that we marketed to. - Partnered with executives to implement programs that built their external influence and profiles in the specific markets they sell to. Working side-by-side, crafted compelling POVs and content to elevate visibility and credibility.- Directed innovative brand organic and paid social media programs for Salesforce’s industry marketing teams. Created unique, social-first content including social video, graphics and Salesforce’s Industries TV video series.- Orchestrated influencer marketing for Salesforce Industries to expand awareness and augment demand generation, aiding in the achievement of marketing and business goals.

Oversaw marketing strategy, global public relations, internal communications and localization as Demandware was integrated into Salesforce as its Commerce Cloud.- Orchestrated marketing strategy and collaboration across disparate marketing organizations to enable integrated programs both within the newly formed Commerce Cloud and across clouds and industries.- Drove global public relations and social media programs driving interest in Demandware and engagement with experts, influencers, customers and prospects.- Oversaw localization delivering quality localized content to regional groups for local activation in digital and physical marketing programs.

Led global public relations, industry analyst relations and content marketing programs for the leading cloud commerce company. Managed a team of professionals across communications and content marketing.- Launched rich content marketing programs across multiple media types to deliver thought leadership, enable global marketing programs, and educate and engage customers and prospects.- Delivered global public relations and social media programs driving interest in Demandware and engagement with experts, influencers, customers and prospects.- Developed industry analyst relations program facilitating the exchange of information and ideas between Demandware and global industry analysts.

Managed global public relations, industry analyst relations and content development programs for a leading supply chain software vendor.

Managed global industry analyst relations program for a leading supply chain software vendor. Planed and executed comprehensive program including inbound and outbound analyst communications and sales enablement engagements with leading global firms.