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Ryan Mann is a Director, Programmatic Partnerships at GroupM. He possess expertise in leadership, microsoft office, customer service, sales, social media and 26 more skills. Colleagues describe him as "I have had the pleasure of working with Ryan Mann on many occasions. Never have I met a more intuitive, creative and tuned-in individual. Ryan has an incredible knack for communicating his thoughts and making others understand through the use of real world examples. Ryan is very passionate about what he does and his level of professionalism is commendable."
Groupm
View- Website:
- groupmadventures.com
- Employees:
- 13628
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Director, Programmatic PartnershipsGroupmNew York, Ny, Us
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Director Of PartnershipsGroupm Jan 2024 - PresentNew York, Us
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Associate Director, PartnershipsXaxis Sep 2021 - Feb 2024New York, Us-Lead US Partnerships team responsible for over $200M of programmatic media across Ford Motor Company’s (FMC) portfolio of businesses-Spearhead Ad Tech industry research and analysis, resulting in the digital transformation of FMC’s TV upfronts; successfully shifting $100M investment from Linear TV into Over-the-Top (OTT)/Connected TV (CTV), while maintaining over 70% audience reach-Negotiate partnerships (rates, commitments, endeavors and deal terms) with premium CTV Publishers, including Disney, NBCUniversal, Paramount, Warner Bros. Discovery, Netflix, Amazon and Fox/Tubi-Generated over $4M in media reinvestment by reducing tech fees through supply path optimizations (SPO) with strategic HoldCo SSP partners-Built a 250-point evaluation of six leading Demand Side Platforms' (DSP) capabilities and presented an omni-channel recommendation to Ford Executive, Ad Tech and Media clients -
Partnerships ManagerXaxis Jun 2020 - Sep 2021New York, Us-Managed FMC’s programmatic relationships with publisher, data and platform partners, accounting for 50% of biddable and 28% of total media budget-Analyzed exchange and publisher delivery to identify, build, prioritize and grow partnerships with those driving qualitative and quantitative value to FMC’s business; reduced SSPs from 17 to 8, minimizing long-tail delivery, auction duplication and supply path fees-Served as Headlight’s Subject Matter Expert on emerging biddable channels, developing POVs and providing strategic opportunities and recommendations to internal account management, external agency and executive client teams; facilitated the setup and launch of FMC's first household addressable linear, podcast, and digital out-of-home campaigns-Increased awareness and adoption of supply best practices and industry standards across disciplines by hosting trainings, educational workshops, and supporting hands-on-keyboard trading team in-platform
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Manager Strategy & Account ServicesXaxis Aug 2019 - Jun 2020New York, Us-Educated internal and external stakeholders on the value of a consolidated, programmatic-first approach to their marketing efforts; increasing programmatic share of biddable budget from 20 to 30% while significantly reducing operational and media waste-Developed holistic audience, channel and messaging strategies, leveraging cross-tier synergies between National and Regional campaigns to drive consumers through the purchase funnel while measuring performance and optimizing to vehicle sales with multi-touch attribution-Led ongoing testing of beta features, data providers, publishers, supply tactics, and creative executions evaluating performance, quality and cost to maintain a list of proven and preferred partners; recommended opportunities that drove an incremental $10M+ investment-Implemented AI tools to automate manual optimizations, reducing potential DSP lines by 40%
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Senior Account StrategistXaxis May 2018 - Aug 2019New York, Us-Led Ford Motor Company’s DSP migration, launching 100+ programmatic campaigns and achieving $40M in revenue during first year-Managed all campaign launches in emerging programmatic channels, including OTT/CTV and Audio; consolidating hundreds of publisher direct IOs-Created custom data visualization dashboards to surface real-time insights to agency stakeholders and inform continuous campaign optimizations-Responsible for managing omnichannel programmatic campaigns and driving client-specific KPIs
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Account StrategistXaxis Dec 2016 - May 2018New York, Us
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Senior Programmatic SpecialistGtb Jul 2016 - Dec 2016Detroit, Mi, Us-Managed client relationships and collaborated with internal agency teams to create custom programmatic campaigns with channels, strategies, tactics and KPIs aligned with the business goals at each stage of the conversion funnel-Monitored performance and coordinated with Analytics teams to identify outliers and optimize accordingly; consistently surpassed benchmarks -
Programmatic SpecialistGtb Aug 2014 - Jul 2016Detroit, Mi, Us-Gained DSP proficiency in DV360 and DataXu, managing self-service programmatic campaigns across FMC’s portfolio of businesses-Coordinated with agency planning and investment teams, ensuring accurate delivery of campaign budgets; reached performance benchmarks while sharing optimization learnings and providing audience insights to media teams
Ryan Mann Skills
Ryan Mann Education Details
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Michigan State UniversityFood Industry Management
Frequently Asked Questions about Ryan Mann
What company does Ryan Mann work for?
Ryan Mann works for Groupm
What is Ryan Mann's role at the current company?
Ryan Mann's current role is Director, Programmatic Partnerships.
What is Ryan Mann's email address?
Ryan Mann's email address is ma****@****msu.edu
What is Ryan Mann's direct phone number?
Ryan Mann's direct phone number is +164625*****
What schools did Ryan Mann attend?
Ryan Mann attended Michigan State University.
What are some of Ryan Mann's interests?
Ryan Mann has interest in Knowledge And Understanding, Fashion, Entertainment, Music, Sports, Food.
What skills is Ryan Mann known for?
Ryan Mann has skills like Leadership, Microsoft Office, Customer Service, Sales, Social Media, Digital Media, Merchandising, Microsoft Excel, Marketing, Data Analysis, Teamwork, Powerpoint.
Who are Ryan Mann's colleagues?
Ryan Mann's colleagues are Dhananjay Mahale, Melissa Pérez Alvarado, Gaurav Ranghera, Yara Ayache, Belicia Christianti, Dolores Perez Garrido, Madalin Stroe.
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