Ryan Mann Email & Phone Number

New York, Ny, Us

New York, Us

New York, Us

-Lead US Partnerships team responsible for over $200M of programmatic media across Ford Motor Company’s (FMC) portfolio of businesses-Spearhead Ad Tech industry research and analysis, resulting in the digital transformation of FMC’s TV upfronts; successfully shifting $100M investment from Linear TV into Over-the-Top (OTT)/Connected TV (CTV), while maintaining over 70% audience reach-Negotiate partnerships (rates, commitments, endeavors and deal terms) with premium CTV Publishers, including Disney, NBCUniversal, Paramount, Warner Bros. Discovery, Netflix, Amazon and Fox/Tubi-Generated over $4M in media reinvestment by reducing tech fees through supply path optimizations (SPO) with strategic HoldCo SSP partners-Built a 250-point evaluation of six leading Demand Side Platforms' (DSP) capabilities and presented an omni-channel recommendation to Ford Executive, Ad Tech and Media clients

New York, Us

-Managed FMC’s programmatic relationships with publisher, data and platform partners, accounting for 50% of biddable and 28% of total media budget-Analyzed exchange and publisher delivery to identify, build, prioritize and grow partnerships with those driving qualitative and quantitative value to FMC’s business; reduced SSPs from 17 to 8, minimizing long-tail delivery, auction duplication and supply path fees-Served as Headlight’s Subject Matter Expert on emerging biddable channels, developing POVs and providing strategic opportunities and recommendations to internal account management, external agency and executive client teams; facilitated the setup and launch of FMC's first household addressable linear, podcast, and digital out-of-home campaigns-Increased awareness and adoption of supply best practices and industry standards across disciplines by hosting trainings, educational workshops, and supporting hands-on-keyboard trading team in-platform

New York, Us

-Educated internal and external stakeholders on the value of a consolidated, programmatic-first approach to their marketing efforts; increasing programmatic share of biddable budget from 20 to 30% while significantly reducing operational and media waste-Developed holistic audience, channel and messaging strategies, leveraging cross-tier synergies between National and Regional campaigns to drive consumers through the purchase funnel while measuring performance and optimizing to vehicle sales with multi-touch attribution-Led ongoing testing of beta features, data providers, publishers, supply tactics, and creative executions evaluating performance, quality and cost to maintain a list of proven and preferred partners; recommended opportunities that drove an incremental $10M+ investment-Implemented AI tools to automate manual optimizations, reducing potential DSP lines by 40%

New York, Us

-Led Ford Motor Company’s DSP migration, launching 100+ programmatic campaigns and achieving $40M in revenue during first year-Managed all campaign launches in emerging programmatic channels, including OTT/CTV and Audio; consolidating hundreds of publisher direct IOs-Created custom data visualization dashboards to surface real-time insights to agency stakeholders and inform continuous campaign optimizations-Responsible for managing omnichannel programmatic campaigns and driving client-specific KPIs

New York, Us

Detroit, Mi, Us

-Managed client relationships and collaborated with internal agency teams to create custom programmatic campaigns with channels, strategies, tactics and KPIs aligned with the business goals at each stage of the conversion funnel-Monitored performance and coordinated with Analytics teams to identify outliers and optimize accordingly; consistently surpassed benchmarks

Detroit, Mi, Us

-Gained DSP proficiency in DV360 and DataXu, managing self-service programmatic campaigns across FMC’s portfolio of businesses-Coordinated with agency planning and investment teams, ensuring accurate delivery of campaign budgets; reached performance benchmarks while sharing optimization learnings and providing audience insights to media teams