As General Manager for Gushcloud Philippines, I lead the local Talent Agency business that specializes in data-driven curation of celebrities, influencers, and content creators for brands' bespoke digital content needs.

As Regional Head of Studios for Gushcloud, I have managed content strategy, content production, branding, A&R, content optimization and distribution across various channels in our global network. I have also managed a diverse Team of producers and creatives across different markets.I have managed Studios Teams and talent channels from across: USA, Australia, Malaysia, Thailand, Indonesia, South Korea, The Philippines, and Greater China.Key Achievements:- Assisted in winning the AOR pitch for Tencent Global with my prescribed content strategy and creative proposals for offline events.- Integral part of the strategic and practical execution of the creator venture program.

In tandem with my partners, I was in charge of distribution and marketing for our company. I was solely in charge of social media management and performance marketing.

Led the planning and implementation of the marketing campaigns of the domestic artist rosters under MCA Music’s three sub-labels. Tasked with guiding the integrated brand strategies, PR, and communications of the artists and their releases.Highlights include:- Marketing lead for the Island Records Philippines launch.- Various centerpieces for the multiple campaigns for song releases.- Content and Marketing Strategy lead for Zack Tabudlo's first album with UMG PH.

Managed strategic music marketing partnerships with various local and international brands in the Philippines. In order to create non-recording income opportunities for the company, I held music marketing workshops that would introduce brands to the benefits of integrating music in their marketing campaigns.Responsibilities include:- Developing and maintaining relationships with brand partners.- Developing and pitching strategic music marketing opportunities to brand partners.- Providing brand partners with access to UMG's artists and their music.- Exploring new growth opportunities for MCA Music beyond the recorded music business.

Account Lead for various flagship campaigns for PMFTC and Samsung Philippines.Highlight Projects include:- Fortune Tobacco relaunch and festival limited edition packs.- Product launch of the Samsung S9 in the Philippines.

Account executive for various flagship and strategic campaigns for PMFTC brands.Achievements• Consistent achievement of yearly revenues, in excess.• Successfully executed seven major product launches for various PMFTC brands including the Be Marlboro global lifestyle campaign.

Publishing assistance, marketing execution, and creative ad space development for children's titles: K-Zone, Total Girl, and Disney Magazine Titles.Achievements• Co-published K-Zone’s tenth anniversary issue, which garnered highest volume for the title in the past six months.• Conceptualized and executed multiple creative executions for brand clients’ in-magazine media spots.

Marketing execution and planning for challenging SKU's in the portfolio and initial social media channels for the Tokyo Tokyo brand.Achievements:• Improved a slow moving product segment by restructuring it into a new SKU.• Successfully launched the “Tag Your Bento” Facebook promo. This promo garnered the brand its first online presence and fan base.

Overall brand management, campaign planning, and execution for Alcholic beverage products: Manila Beer, Beer na Beer, Coors Beer, and Tanduay Ice.Achievements- Launched the first Above The Line campaign of Tanduay Ice in which it had earned the brand the second highest volumes in the nationwide alcoholic beverages industry.- Launched the nationwide integrated marketing campaign that introduced a modern Manila Beer. The brand achieved its targeted yearly volumes in the first three months.- Executed the nationwide provincial push of Beer na Beer's relaunch leading to conversion in key regional markets.- Conceptualized and managed a focused marketing/distribution program for Coors Light, achieving the highest sales figures for the brand in its past two years.