I've been leading the development of an entirely new app from the ground up - everything from the logo and brand identity to the design of key features and UX. CatchMe is a gay dating app focused on supporting authentic connections and fostering better conversations around shared interests.I have also been leading the US-market expansion of BlueCity's core product, Blued - the largest LGBTQ social app in the world with over 50M users worldwide. In addition to product development I have been heavily involved in adapting the established app to the US market through revised brand language, marketing, and analyzing existing user behaviors.

I managed a team of editors, VFX artists, motion graphics artists and other creatives to produce videos and other content for Snap’s product marketing, B2B, events and more. I worked cross-functionally with Marketing, Design, Engineering, Comms, and Support to align schedules and deliverables for product launches as well as streamline information and resource sharing between departments. Additionally I would coordinate with external creative agencies, oversee shoots and pre-production, and routinely source and hire new creative talent for the team.Among my principle achievements during my time in this role was the production of Snap Inc's IPO roadshow video. I worked closely with the executive team and CEO to produce a 35-minute film which captured the spirit of our company and helped present complex concepts effectively to investors.

I was directly responsible for all compositing and motion graphics for our product videos. I was also instrumental in the launch of Snapchat's Discover platform. I developed, designed and published hundreds of pieces of original content for Snapchat's channel and helped establish vertical editing styles and shareable content types which are still widely used to this day.During this time I also helped to develop and visualize new products. I prototyped looks and interaction types for early ad units on the platform leading to the first revenue stream for the business. I also helped envision and create a proof of concept for potential AR products on Snapchat years before the brand would bring any to market. This work let me to be awarded a patent for my contributions, listed as a co-inventor with CEO Evan Spiegel.

I was hired as a contractor to create several of Snapchat's earliest commercial spots introducing some of their most iconic products such as Chat, Geofilters, Our Stories and more. I was the sole artist responsible for all compositing, titles, product shots and other post work.

In my first year in Los Angeles I worked as an on-set VFX supervisor for a multitude of productions including shorts, commercials, music videos, television and feature films. I also delivered countless completed VFX shots covering everything from object removals and digital makeup to full 3D sets.

I designed and created numerous visual effects shots for feature films, trailers and commercial videos. Projects included 3d modeling, animation, particle systems, dynamics, typography and titles, graphic design, video editing, and project management. I was the sole VFX artist for a sci-fi feature produced by Dreamscape and I served as the VFX supervisor and head of post for a feature length action film. During the production of these projects my duties included storyboarding, pre-vis, on-set VFX supervision, working with DP and Director to plan challenging shots and solve problems, hiring and managing a team of other artists, and taking the lead on the most challenging shots and effects.

I designed fun and creative motion graphics, logos and titles for the University of Illinois which promoted brand values while conforming to identity standards.

I created art assets and animated sequences for a web-based flash game.

I designed the look of dozens of websites for organizations across the country, creating modular web templates and working to meet client demands.

I worked on a dedicated QA art team to ensure the quality of visual and technical elements for the Xbox 360 version of Saints Row 2.

I created 3D models, textures and animations for real-time simulations in an educational software package.