Ryan Matthey Email & Phone Number

Aliso Viejo, Ca, Us

Build new workflows, client SOWs, project proposals, QA checks, and client facing processes to maximize efficiencies and creative outputIdentify process efficiencies, develop marketing strategy, and implement creative direction foundation, decreasing client requests for revision and saving 3-5 hours weekly on marketing operations while exceeding all client expectationsRedesign client email templates, conduct A/B tests, and segment email lists to improve targeting, growing email… Show more Build new workflows, client SOWs, project proposals, QA checks, and client facing processes to maximize efficiencies and creative outputIdentify process efficiencies, develop marketing strategy, and implement creative direction foundation, decreasing client requests for revision and saving 3-5 hours weekly on marketing operations while exceeding all client expectationsRedesign client email templates, conduct A/B tests, and segment email lists to improve targeting, growing email marketing revenue by an average of 30% YoYCraft monthly analytics to report narratives and present findings to clients, securing 15+ incremental marketing projectsSpearhead client projects and allocate team resources while staying compliant with SOWs and budget limitations Show less

Irvine, California, United States

Managed account strategy and liaised with brand partners to build engaging email campaigns, web, and app creative assets, while driving $60M+ revenue from email campaign sales and from growing awareness for new products and promotionsCollaborated with Brand Loyalty team to build and execute Taco Bell Rewards email, web, and app marketing strategy, increasing app downloads by 20% and email click through rates (CTRs) by 25%Assisted Creative Directors with resource allocations and… Show more Managed account strategy and liaised with brand partners to build engaging email campaigns, web, and app creative assets, while driving $60M+ revenue from email campaign sales and from growing awareness for new products and promotionsCollaborated with Brand Loyalty team to build and execute Taco Bell Rewards email, web, and app marketing strategy, increasing app downloads by 20% and email click through rates (CTRs) by 25%Assisted Creative Directors with resource allocations and fostered a transparent work culture, strengthening relationships between teams and contributing to 90% employee retention rateCreated internal creative briefs, provided feedback, and oversaw internal approval for email marketing campaigns, website, and app updates, aligning programs with campaign objectives and decreasing project delivery timelines by 20-40% Show less

Irvine

Built, managed, and optimized paid search accounts ($25K-$1.5M budgets) for 5 clients with total client ad spend of $3M+ annually, reduced cost per acquisition by 20-40% YoY for clientsManaged daily client communication, developed analytics, and presented campaign performance reports to clients, increasing spend for top client to $1.5M annually (20% account growth)Collaborated with multiple teams (Social, Web Development, SEO) to deliver a cohesive digital strategy, improving… Show more Built, managed, and optimized paid search accounts ($25K-$1.5M budgets) for 5 clients with total client ad spend of $3M+ annually, reduced cost per acquisition by 20-40% YoY for clientsManaged daily client communication, developed analytics, and presented campaign performance reports to clients, increasing spend for top client to $1.5M annually (20% account growth)Collaborated with multiple teams (Social, Web Development, SEO) to deliver a cohesive digital strategy, improving knowledge sharing and securing more projects for internal digital teamsPartnered with Design teams on digital asset creation and analyzed programmatic ad display platform for growth opportunities, increasing programmatic display margins by 30% Show less

Started as an SEO Coordinator, and was promoted to Digital Marketing Specialist where my role was expanded to include paid search, email marketing, and social media managementIncreased growth and engagement rates for company social media profiles including Twitter, Facebook, and LinkedIn. Increased Twitter following 86%, and Facebook following 52%Responsible for optimizing page titles, meta descriptions, web page copy, blog content, and building quality backlinks. Increased… Show more Started as an SEO Coordinator, and was promoted to Digital Marketing Specialist where my role was expanded to include paid search, email marketing, and social media managementIncreased growth and engagement rates for company social media profiles including Twitter, Facebook, and LinkedIn. Increased Twitter following 86%, and Facebook following 52%Responsible for optimizing page titles, meta descriptions, web page copy, blog content, and building quality backlinks. Increased organic traffic and keywords ranked on page one in Google for each website with growth as high 30%Created, optimized, and managed Google Ads campaigns for 2 business units, decreasing cost per lead by 30-50% for SMB health insurance line of business and SaaS toolEvaluated user interactions and conducted 10 interviews with customers and target personas, improving user experience and accessibility for SaaS tool Show less

Torrance, Ca

Managed and updated company website- Increased website traffic over 30%.Managed Google AdWords campaign.Provided input and guidance on marketing ideas and strategies.Designed digital and print newsletters and flyers. Lead assistant to Marketing Manager.Analyzed email results and statistical data for Sales and Marketing teams.Compiled and distributed weekly list of opportunities and leads Managed direct mail campaign operationsManaged SalesForce company profile

Bs In Marketing

Education record