• Established a robust network across distribution, digital, operations, and product teams, driving efficient campaign execution and enhancing collaboration.• Created and managed content for 10+ websites, promotions, and email newsletters, supporting business objectives and boosting audience engagement.• Spearheaded product enhancements and launches, ensuring cohesive messaging across all marketing channels, including events, emails, client communications, collateral, digital, and PR.• Initiated and led the development of global and localized content, increasing relevance and engagement across diverse markets.• Planned and managed over 20 proprietary events and third-party webinars, generating a 40% increase in qualified leads and significantly improving the investor experience.• Documented and optimized marketing and event partnership processes, identifying opportunities for operational enhancements.

• Led and executed marketing activities with a focus on accountability, attention to detail, and proactivity, achieving measurable results in campaign effectiveness, with a 25% increase in engagement rates across campaigns.• Collaborated with cross-functional teams to identify global business priorities and develop 10 national campaigns from strategic planning through execution, driving 30% higher engagement and 15% increase in customer reactions.• Project-managed the creation of high-quality marketing assets, including 5 websites, 3 sales portals, and over 20 digital campaigns, as well as 15 promotional events, ensuring brand consistency across all channels and achieving an 85% satisfaction rate from stakeholders.• Coordinated multiple initiatives, including 3 new product innovations and 5 national launch campaigns, by collaborating with marketing, sales, operations, finance, and legal teams, leading to a 20% increase in market share.• Developed and maintained comprehensive data tracking spreadsheets for programming, marketing budgets, ROI, sales, and inventory using Smart Sheets and SharePoint, streamlining processes and improving data accuracy by 40%.• Aligned internal sales teams and media agencies on creative deliverables, enhancing the effectiveness of experiential marketing campaigns, which resulted in a 50% increase in lead generation.• Conducted analyses on targeting methods and presented strategic planning decks based on market trends and audience opportunities, leading to a 30% improvement in campaign targeting efficiency.• Crafted detailed campaign marketing briefs to align sales requests with the creative/design team, resulting in effective branded point-of-sale materials and selling decks, which contributed to a 35% increase in sales conversion rates.• Managed marketing assets and maintained accurate inventory records, ensuring efficient resource allocation and reducing excess inventory by 20%.

• Package and ship beverage samples to customers, resulting in the successful delivery of over 5,000 samples in the past year, leading to a 15% increase in customer inquiries.• Rebrand new logos and products for 10 different product lines, contributing to a 30% boost in brand recognition and a 20% increase in sales following the rebranding efforts.• Work with brand distributors and influencers, establishing partnerships with 15 key influencers and 8 major distributors, which resulted in a 25% growth in social media engagement and an expanded market reach by 40%.

• Updated events on the company website, improving event visibility and leading to a 50% increase in online registrations over the last quarter.• Planned and supervised events in an office environment.• Revised company articles and journals, enhancing content quality and relevance, which contributed to a 35% increase in readership and a 25% rise in shares across social media platforms.