• Led the re-vitalisation of the companies’ mission and vision with management and staff teams, enabling the refocusing of the business positioning, resulting in the business obtaining a new audience and client base across all divisions.• Significantly shaped the strategic direction and brand-building of the “Events”, “Destinations, Real Estate & Leisure” and “Brand Licensing” divisions, optimising business opportunities in a global market.• Successfully identified and capitalised on business opportunities, developed and launched additional brands into the EXTREME portfolio, managing multiple critical paths, timelines, budgets, staffing thereby driving the successful ongoing expansion resulting in more than 20 million connected fans.• Surpassed media network KPI targets in all areas and motivated the team to achieve more than 2.6 billion video views in 2022.• Efficiently organised through effective team building and leadership, the overall execution of the EXTREME Hangout Event comprising 12 days of conferences, panel discussions and entertainment, all livestreamed enabling its continued growth as the company’s most significant high-profile event and cornerstone for creating its ongoing credibility and market share.• Successfully completed a team reorganisation, defined a new team structure, job roles, workflows, KPI’s and annual review process, leading to a significant increase in team motivation and output.• Enhanced the company’s credibility and reputation through attending and speaking at industry events, issuing and creating industry insights and comprehensive data reports.• Established and maintained outstanding client relationships and long-term partnerships with systematic stakeholder analysis, hospitality programs and communication schedules.

• Successfully introduced companywide Customer Relationship Management systems and operating protocols, that significantly reduced costs and increased overall business efficiency.• Re-engineered the KPI, team training & development program and shaped the team building program, ensuring that the entire global staff were integrated, valued and invested in the success of the activities and overall business.• Significantly increased client base through a modernised pitch and contract negotiation process that enabled the business to reinvest into the expansion of further business divisions.• Having grown the media network’s content archive and audience base I successfully instigated the creation of EXTREME’s OTT FAST Channel offering which generated additional sponsorship inventory, revenue, expertise and resource for the overall media network.• Frequently successfully managed highly complex and stressful situations with multiple stakeholders, whilst maintaining composure and remaining focused on client needs, thereby strengthening client relations and enhancing the company’s reputation.• Effectively implemented new work strategies in response to the pandemic, ensuring successful business continuity and safe environment for staff.• Re-engineered and supervised the award-winning Studios division’s strategic approach and created a focused and motivated team with a clear mission. The multi-disciplinary teams provided excellence, ensured unmatched creativity, filmmaking talent, and exceptional client care.

• Successfully created the agency arm of the business, from developing the initial concept through to the full implementation, exceeding revenue projections and providing a seven-figure revenue stream.• Surpassed expectations on digital network growth resulting in providing a secondary seven-figure revenue stream.• Built a highly motivated and successful team through effective recruitment, leadership and management and supervised multiple teams and direct reports internationally, achieving record breaking revenues that provided the business the opportunity and stability to expand and build out other divisions (Destinations, Real Estate & Leisure & Events).• Repeatedly surpassed client expectations resulting in successful long-term commitments, increased inbound enquiries globally and cementing the business reputation for success.

• Successfully led and co-ordinated the overall marketing strategy, budget and P&L for the overall EXTREME business.• Oversaw three direct reports, organised team training and successfully built a department that continually surpassed KPI expectations.• Modernised a structured ambassador program with an effective incentivised bonus scheme which resulted in a more motivated team.• Organised and successfully implemented the annual events schedule, attaining significant brand exposure and sales.• Successfully manged all marketing campaigns and execution for the licensee partners, exceeding all promotion deliverables and ensuring partnership success.• Efficiently led and co-ordinated the overall strategy and creation of the EXTREME Digital Media Network.

Drift Allstars is the leading live action professional drifting brand that is currently growing fast on multiple levels. Drifting as a sport is the fastest growing motorsport out there today. Social media numbers and fan engagement are reaching record numbers, driven by mass market consumer interest through movies such as the Fast and Furious, video games such as Need for Speed, accessibility, live event uptake and participation.Drift Allstars is the lead drifting championship, an international Grand Prix Series, in which the world’s top drivers and teams from 16 nations compete, driving some of the most powerful saloon cars around. The 2014 Series kicked off in May at the Olympic Park, London and finished in Kaunas, Lithuania. Broadcast as an eight part TV show across 38 networks in which it reached an estimated 352 million households. Please feel free to check out short video from the London event: https://www.youtube.com/watch?v=QTuKE1ZPOR0 . Our Facebook fan base is growing at over 15,000 per week, with over 1.5 million fans already on board, up from 171,000 in 2014. Via our social media and TV platforms we reach over 22 million fans per month. Drift Allstars has a fast growing, fully engaged fan base, both on and off the track. For 2015 and 2016 we are also working with leading promoters around the world to bring the Drift Allstars brand to city centres, arenas, race tracks, stadiums and adding music with MTV incorporating both bands and DJs into the mix.

My position within the company is as the Humbrol Assistant Brand Manager. This role has many aspects and responsibilities. These include:• Range management• New product development• Implementation of the full marketing mix• Management of marketing budget• Social media management• Manage trade and consumer events including Nuremberg ToyFair and Salon PriveI also oversee all UK marketing and distribution for the Pocher brand.

The role as the Airfix Marketing Assistant had many aspects and responsibilities. These included:• The day to day organisation of all Social Networks that incorporate Facebook, Twitter and the Youtube Channel.• Preparation of the allocation schedule and planning of all magazine campaign advertisements.• Planning and proofing the texts, images, layouts and themes of the complete annual Airfix Catalogue.• Management and running responsibilities for the Airfix Club.• Establishing and management of the company review sample list and schedule.• The organisation of Airfix Road Shows, delivery of all associated stock thereto, managing and attending the events inclusive of all the related operational logistics.