- Development, deployment, and optimization of full-funnel paid social media campaigns alongside Director for B2B and B2C clients, including targeting, budget breakdowns, and creative reporting. - Research targeting and copy ideas across B2B, B2C, and other campaigns across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok for multiple clients. - Monitor and maintain pacing goals across platforms. - Create and analyze detailed weekly campaign reports to refine strategic thinking across multiple clients.- Develop, document, and implement paid social media best practices within all client accounts. -Collaborate across client marketing teams to coordinate messaging and campaign timing with in-house marketing efforts. - Coordinate with integrated media campaign teams to provide in-depth monthly insights for clients, leading to optimizations and improved campaign efficiency. - Assist in management of Paid Social Specialists on the team.

- Development, deployment, and optimization of paid social media campaigns. Oversee data driven decisions based off prior campaigns, leading to more efficient CPL and CPS.- Daily analysis and update of paid media report for marketing and executive teams using Facebook, Google, and Bing's website data as well as internal data.- Assist design team in development of explainer videos as well as content designed specifically for social media campaigns.- Daily uploading of offline events leading to better audience targeting on Facebook's ad platform.- Weekly testing of new audience, creative, and landing pages, leading to paid media performance.- Assist Email Marketing Manager in the QAing of email marketing campaigns.

- Rapidly transitioned into lead social campaign deployment role, due to sudden staff change, allowing seamless agency delivery to clients.- Develop social advertising strategy alongside Director of Strategy & Partnerships for optimized digital marketing campaigns for B2B and B2C clients, including targeting through media plans, budget breakdown and creative strategy.- Oversee full funnel paid social media campaigns on Facebook, Instagram, Twitter, LinkedIn, and Pinterest for clients.- Refine and revise strategies and re-allocate media budgets based on weekly campaign performance data to support established KPIs.- Dialogue with social channel representatives about best practices and optimization strategies, leading to better campaign performance for clients.- Create and analyze detailed weekly campaign reports to refine strategic thinking. - Collaborate with client marketing teams to coordinate messaging and campaign timing with in-house marketing efforts.

- Weekly development of motion graphics and live action video edits optimized for paid social media campaigns across retail, e-commerce, travel/hospitality and non-profit clients.-Spearheaded agency exploration into AR on Snapchat, enabling quick onboarding of senior creative technology team and partnering in the production of award-winning work.- Used regular reporting to highlight client's inbound website traffic patterns, bounce rates and load-time optimization needs, resulting in higher conversions.

- Collaborated with Technology and Creative Directors in creating motion graphics and live action videos optimized for client social media campaigns.-Provide daily, weekly, and monthly reports for Director of Strategic Partnerships & Marketing, resulting in better campaign performance.