• Established 40+ merchant accounts for Points’ airline partners enabling diverse product offerings and payment methods on their storefronts. Successfully facilitated global transactions exceeding 1 million in USD transaction volume.• Led the migration of partners to a new storefront and payment processor by pioneering customized processes for each team and building comprehensive documentation. Led to 5 new partners successfully launched with over $500,000 of transaction volume, and a… Show more • Established 40+ merchant accounts for Points’ airline partners enabling diverse product offerings and payment methods on their storefronts. Successfully facilitated global transactions exceeding 1 million in USD transaction volume.• Led the migration of partners to a new storefront and payment processor by pioneering customized processes for each team and building comprehensive documentation. Led to 5 new partners successfully launched with over $500,000 of transaction volume, and a significant average reduction of 11% in authorization declines over 6 months.• Optimized the merchant account creation process through process improvement of restructured workflows and refined documentation. Reduced go-to-market deployment of new merchant accounts by 21% on average. Show less

• Constructed a multi-variable model with Business Intelligence software to evaluate accounts with the highest partnership opportunities, based on revenue, share, and customer demographic data. Used to allocate a $5M budget for business development opportunities.• Deployed customer-facing tablets across 50+ Sobeys and Loblaws locations to enhance customer experience for BAT’s grocery channel. Defined KPIs to measure success, and analyzed data to provide insights/recommendations to improve… Show more • Constructed a multi-variable model with Business Intelligence software to evaluate accounts with the highest partnership opportunities, based on revenue, share, and customer demographic data. Used to allocate a $5M budget for business development opportunities.• Deployed customer-facing tablets across 50+ Sobeys and Loblaws locations to enhance customer experience for BAT’s grocery channel. Defined KPIs to measure success, and analyzed data to provide insights/recommendations to improve adoption and usage rates. Achieved 50,000+ tablet impressions within 5 months, 5x higher than target. Show less

• Product Manager of Canada’s first vaping e-commerce Progressive Web Application called “All-In”. Built upcoming product features (product discovery) and requirements, product roadmap, and a comprehensive business case including KPIs for C-suite leadership. Pitched and secured over $1.4M in funding, and the platform is on target to add $7.4M in a 5-year period. • Pioneered agile methodologies and introduced Jira to prioritize and ship new features via sprint cycles. Collaborated with… Show more • Product Manager of Canada’s first vaping e-commerce Progressive Web Application called “All-In”. Built upcoming product features (product discovery) and requirements, product roadmap, and a comprehensive business case including KPIs for C-suite leadership. Pitched and secured over $1.4M in funding, and the platform is on target to add $7.4M in a 5-year period. • Pioneered agile methodologies and introduced Jira to prioritize and ship new features via sprint cycles. Collaborated with development and design teams to develop product features through iterative sprint cycles. Resulted in collective time savings of over 20 hours/week across all project team members/stakeholders.• Shipped a new digital payment feature for B2B2C enterprise platform based on partner needs/feedback and business goals. Led a team of developers & engineers for 8 months in agile workflows; achieved a $1,200 redemption value within 6 months post-launch.• Founder of "Connect" - an HR application designed to link field employees with short-term projects at Head Office, addressing recurring feedback expressing a desire for cross-environmental opportunities. Secured over $50,000 for development after winning the annual internal Case Competition. User research via focus groups demonstrated unanimous enthusiasm for the program, with all 35+ employees across Canada expressing keen interest and intent to participate. Show less

• Managed the performance of 90+ enterprise clients selling BAT products as a business advisor. Analyzed individual client performance data using an internal analytics tool to grow Vape volume by 30% through customized recommendations and emergency problem-solving, and gained a comprehensive understanding of client needs and consumer behaviour.• Fostered strong relationships with managers and clerks, successfully securing 40% client buy-in from the Halton area for BAT’s “Learn-and-Earn”… Show more • Managed the performance of 90+ enterprise clients selling BAT products as a business advisor. Analyzed individual client performance data using an internal analytics tool to grow Vape volume by 30% through customized recommendations and emergency problem-solving, and gained a comprehensive understanding of client needs and consumer behaviour.• Fostered strong relationships with managers and clerks, successfully securing 40% client buy-in from the Halton area for BAT’s “Learn-and-Earn” digital rewards platform, resulting in a 75% average utilization rate. Show less

Worked in a team to evaluate a variety of facility options for a 50-acre plot of land to enhance competitive strategy and solve seasonality cash-flow issues; led to the development of a virtual golf simulator adding 4% to total revenue in its first year, and created a unique competitive advantage to reduce leverage during winter season

-Built digital assets across various platforms including automated decision trees in Salesforce/Pardot andbanner ads to drive traffic to Radiology homepage; led to over 200,000 impressions, a ~20% increase in pageviews, and banners with 8x the industry’s average click‐through percentage.-Synthesized engagement data from Salesforce/Pardot and Google Analytics into insights to segment prospects by behavior, presenting recommendations to the Country Head of Radiology; led to the creation… Show more -Built digital assets across various platforms including automated decision trees in Salesforce/Pardot andbanner ads to drive traffic to Radiology homepage; led to over 200,000 impressions, a ~20% increase in pageviews, and banners with 8x the industry’s average click‐through percentage.-Synthesized engagement data from Salesforce/Pardot and Google Analytics into insights to segment prospects by behavior, presenting recommendations to the Country Head of Radiology; led to the creation of specialized newsletters based on role and introduction of multi‐step goals in Google Analytics to monitor fall‐off points.-Evaluated Pardot and ad agency based on performance and spend to determine cost‐value; led todiscontinuation of third‐party ad agency and introduction of new articles to newsletter based on role preference. Show less

• Consultant for non‐profit organization ReBoot Canada: asked to double sales in the next three years while 80% of current revenue was fixed. Created digital ad campaign and formed new partnerships with local charities to build new revenue streams; led to a 20.2% increase in overall online average session duration, 150+ organic new impressions within 3 months, and an 8% increase in reported revenue after 4 months.• Analyzed website data with over 1,000 monthly visitors using Google… Show more • Consultant for non‐profit organization ReBoot Canada: asked to double sales in the next three years while 80% of current revenue was fixed. Created digital ad campaign and formed new partnerships with local charities to build new revenue streams; led to a 20.2% increase in overall online average session duration, 150+ organic new impressions within 3 months, and an 8% increase in reported revenue after 4 months.• Analyzed website data with over 1,000 monthly visitors using Google Analytics to guide future marketing implementations, such as introducing social media campaigns, integrating an online Shopify store, and restructuring the call‐to‐action; led to a 14% decrease in mobile platform’s bounce rate within 4 weeks. Show less

-Create original articles and listicles of diverse topics detailing the ultimate mission of BrainSprout for target markets choosing their post-secondary education.-Create captivating and student-focused content for BrainSprout web pages, including "About Us" sections.-Utilise recent post-secondary statistics, including wages and enrollment trends to curate original content to support BrainSprout's website.-Integrate key target-market phrases and words into the creative process to… Show more -Create original articles and listicles of diverse topics detailing the ultimate mission of BrainSprout for target markets choosing their post-secondary education.-Create captivating and student-focused content for BrainSprout web pages, including "About Us" sections.-Utilise recent post-secondary statistics, including wages and enrollment trends to curate original content to support BrainSprout's website.-Integrate key target-market phrases and words into the creative process to maximize search-engine optimization and pull visitors to the site. Show less

-Work with other musicians to create and record original music in the studio, and perform at various venues around Mississauga.-Manage online Instagram and Facebook page as marketing tools to gain a strong following and easily convey updates to followers.-Utilise social media platforms to obtain offers from recording studios and venues with performance opportunities.-Recorded with a professional recording studio to create two original songs.-Original songs were featured on 94.9… Show more -Work with other musicians to create and record original music in the studio, and perform at various venues around Mississauga.-Manage online Instagram and Facebook page as marketing tools to gain a strong following and easily convey updates to followers.-Utilise social media platforms to obtain offers from recording studios and venues with performance opportunities.-Recorded with a professional recording studio to create two original songs.-Original songs were featured on 94.9 Radio Western at Western University. Show less

-Conduct classes for different age groups ranging from pre-school to adult. Teach proper form and swimming techniques.-Facilitate community events and enforce safety regulations, applying First Aid and CPR practices when necessary.-Demonstrate and teach Emergency First Aid procedures and life-saving skills.-Enforce community regulations and guidelines, and maintain a consistently safe environment for patrons.-Participate in periodical staff exercises and emergency procedure… Show more -Conduct classes for different age groups ranging from pre-school to adult. Teach proper form and swimming techniques.-Facilitate community events and enforce safety regulations, applying First Aid and CPR practices when necessary.-Demonstrate and teach Emergency First Aid procedures and life-saving skills.-Enforce community regulations and guidelines, and maintain a consistently safe environment for patrons.-Participate in periodical staff exercises and emergency procedure training. Show less