Intern
Parsippany, New Jersey
• Provided assistance to multiple teams on projects for various clients including, Bosch Automotive, Cooper Tire, Pennzoil, Shell ROTELLA, Quaker State, Chrysler, Dodge, Jeep, Ram, Valeant Pharmaceutical, Salix Pharmaceutical, 1-800-FLOWERS, USA Swimming Foundation, the National Winter Activities Center, Intex, and AccuWeather, among others. • Engaged in each step of the public relations process, from planning and application, to evaluation and re-application. • Conducted regular social media monitoring and engagement for clients including Pennzoil and Shell ROTELLA.• Developed media lists and successfully pitched products, events, and other activations on behalf of various clients to media contacts from hyper-local, local, regional, and national news outlets.• Completed media audits, transcriptions, and general research for clients in the auto, consumer, and healthcare fields.• Monitored the news, influencers’ activity, and other mentions of clients via print, social media, and online news outlets. • Assisted in the development of quarterly reports and presentations to be distributed to members of Shell and Pennzoil.• Responsible for shipments sent out on behalf of clients including hero cards, calendars and other general products.• Assisted in the creation of press releases, media advisories, event calendar listings, and other general press materials. • Gained further efficiency with industry programs including NetSuite, Excel, and Cision, among others.• Conducted marketing research on behalf of clients including but not limited to, Bosch, Pennzoil, and Shell ROTELLA.