Ryan Morris Email & Phone Number

Work with clients within the AEC community to improve their marketing communications strategy and tactical execution. Helped organizations build greater brand preference and develop lead generation campaigns targeting specific personas. Established campaign success metrics for every program and built alternative plans if metrics were not initially achieved.• Created a market research survey for a building products manufacturer and delivered the survey through a partnership with an industry association. Used the resulting data to build a messaging matrix to better communicate their performance advantages and help improve their brand preference with multiple target personas.• Built a lead development program for a commercial roofer that attracted and nurtured new sales leads. Analyzed the programs performance and helped the organization improve their campaign content and better predict new logo sales generated by the program.

Manage all marketing efforts in North America and Latin America for Trimble’s Tekla Software, a suite of solutions dedicated to transforming the planning, design and construction of structures through advanced, accessible and intuitive technologies.• Create and execute separate marketing strategies for all vertical markets served.• Created a comprehensive lead development program for the organization focused on acquiring and nurturing prospective customers within all nine target personas. By year two, the program produced over 5,000 net new leads a year, a 70% nurture rate to MQL status and over $800,000 in new software subscription revenue.• Built a content creation program which produced the gated and ungated content used to capture and nurture new leads.• Managed relationships with industry media organizations and associates negotiating favorable advertising rates and unpaid article placements.• Manage a team of marketing professionals, mentoring several team members who were able to move up to advanced positions in the organization.

Atlanta, Ga, Us

Drive product preference with target audiences by translating market research and product testing results into actionable insights delivered through multiple traditional and digital communication channels.• Created the brand strategy for an enhanced product offering resulting in $145 million sales growth and $16 million in net margin increase over previous year.• Created multiyear marketing strategy for an underperforming product (no longer under patent protection). Strategy contributed to back-to-back years and sales and margin growth.• Awarded the Baxter Research Recall Award for a campaign which scored an 83% recall rate, the second highest score ever achieved in the building products industry.

Alpharetta, Ga, Us

Managed a team of marketing professionals which drove all marketing activity for this professional services organization with a special focus on lead generation, lead nurturing, customer retention and reducing the sales lead time. Leveraged an enterprise level marketing platform to deliver marketing communications and track results including the results of A/B testing.• Launched a lead generation campaign leveraging multiple channels and resulting in a monthly average of just over 40 new marketing qualified leads.• Rebuilt the organization’s sales collateral to better express brand value and to support all stages of the sales cycle.• Created the organization’s social media strategy and cultivated it into one of the most effective lead generating communication channels.• Develop the organization's digital marketing and integrated communications outreach strategies leading to an increase in exposure and qualified lead generation

North Mankato, Minnesota, Us

Collaborated with multiple departments including operations to build a more complete product offering to drive profitability while enhancing current commercial print capabilities. Formalized new positioning and value statements which served as the first step in redirecting the organization’s focus from a transactional based printing company to a more customer centric, direct marketing company.• Realigned the marketing department into vertical market teams to improve sales support and deliver industry specific content that positioned the organization as subject matter experts. Four out of the five strategic vertical markets surpassed their annual sales goal.• Created industry specific, lead generation programs which fed the top end of the sales funnel with marketing qualified leads. Program eventually produced over 60 prospects per month and lead to quicker sales adoption of the new strategic vertical markets.• Launched several new products in a short timespan which led to sales growth while serving as market differentiators in a very competitive industry.

North Mankato, Minnesota, Us

Managed a 15-member marketing department with an annual budget of $3 million. Consistently earned highest rating in employee job satisfaction surveys, outperforming all other department heads 3 years in a row. • Founded Curtis CampusWise, a new division that supported the fundraising efforts of colleges and universities. Grew sales from a near zero base to more than $8 million in just 5 years.• Leveraged actionable insights from focus groups to design a new product tailored to maximize client’s matching donations. Sales exceeded expectations while the product also served as an important market differentiator.

Bachelor Of Business Administration (B.B.A.), Marketing

Education record