Oversee the strategy, development, implementation, integration, and optimization of sales technologies.

Lead the centralization and unification of multiple sales operations and support functions across the company. Enable functional leaders to deliver elevated, consistent performances that increase client confidence and amplify growth. Collaborate with other teams to develop and deploy optimized operational frameworks, technology, tools, and insights that drive and enable front-line sales teams to sell more effectively and efficiently.

Build a vision and strategic direction for revenue systems and operations teams that support global Marketing, Sales, and CS organizations. - Build a best-in-class revenue operations team - Design scalable system architecture and processes that address the needs of all revenue teams - Proactively collaborate across departments (Marketing, Sales, CS, IT, Deal Desk, Finance) - Create standardized global policies and coordinate enablement efforts to facilitate change management - Take on project-based work as needed to further support the optimization of revenue operations

Ensure all revenue systems work together seamlessly to improve productivity, insights, and execution for Marketing and Sales teams. Responsibilities include: - Optimizing the Sales and Marketing tech stack to ensure tools and systems meet the current and future needs of the organization - Improving system process discipline by defining and driving implementation of key processes and fostering continuous improvement - Maintaining an understanding of privacy and data laws and regulations - Optimizing the capture and tracking of all marketing and sales activity performance across the entire customer experience, identifying areas of improvement - Partnering with revenue teams (Sales, Marketing, Customer Success) and their leadership - Assisting the business in understanding Marketing and Sales spend, outcomes driving impact, and return on investment via accurate reporting and forecasting - Tracking Marketing and Sales initiatives and resource needs - Improving insights from data collection and extraction from systems - Providing business representation for risk, compliance, and legal - Working closely with Sales and Marketing to ensure projects are completed on time and on budget - Exhibiting strong attention to detail and a sense of urgency to achieve outcomes and exceed expectations

As leader of the marketing team at RizePoint, I oversaw all functions of marketing (content, creative, lead generation, web, social media, events, and digital), and also functioned as an individual contributor on an agile team. This role required that I work in conjunction with all other departments to ensure a strong go-to-market strategy was built for marketing to execute on. Key responsibilities included: • Develop an annual marketing plan, broken down by quarter and adjusted for performance and budget monthly. • Design lead generation programs, automated lead nurturing engagement streams, lead scoring, and manage the flow of quality leads from marketing to sales. • Monitor, analyze, and report on campaign analytics to make optimizations to lead generation programs. • Oversee the integration of the marketing technology stack, with strong expertise on marketing automation platform bi-directional sync to CRM. • Manage end-to-end operations for lead lifecycle processes to maintain data integrity. • Assign and complete projects to achieve team and company goals. • Manage and grow an efficient, agile marketing team

Oversaw all marketing operations and analytics functions for the marketing team at RizePoint. Primary responsibilities included functioning as admin of the marketing automation platform (Marketo) with an emphasis on the bi-directional sync with CRM (Salesforce), all web development (through WordPress) with a focus on conversion rate optimization and enhanced search engine optimization, and reporting on key metrics for the marketing team and executives at RizePoint. Managing the marketing technology stack, including integrations, was another key responsibility in this role.

Marketo certified administrator overseeing lead flow from the marketing automation platform to Salesforce CRM. Worked closely with Sales to optimize lead scoring, introduced lead nurturing through vertical-specific engagement campaigns, defined the lifecycle model, aligned data points for consistent reporting, setup Google Tag Manager, and improved Google Analytics implementation. Oversaw the discovery and implementation of RTP (real-time personalization) and ABM (account-based marketing) while managing our web development team.

Started an omni-channel marketing automation agency specializing in strategy, implementation, and integration of customer lifecycle systems (emphasis on Marketo). Setup 2 complex instances of Marketo + Salesforce with ongoing consulting provided during my tenure. Consulting services included defining a requirements matrix prior to implementation, outlining and defining statements of work (SOWs) and service agreements, establishing company services and direction, and building and presenting onsite meetings with clients and prospects. I also designed and created marketing automation training guides and CRM integration setup documents for clients to reference. In addition to consulting services, I was responsible for keeping record of employee salaries and wages, calculating and paying out bonuses and payroll, interviewing and hiring new consultants, and invoicing clients.

Created and oversaw omni-channel marketing campaigns, tested/optimized/analyzed workflows, worked closely with demand gen manager for lead generation, introduced lead nurturing and lead scoring, and identified areas for improvement and greater efficiency. Provided holistic analytics and reporting strategies for all channels (email, sms, offline, top of funnel, social, etc.) Experience with Marketo, Salesforce Marketing Cloud, Exacttarget, and Microsoft Dynamics.

Responsible for running all email newsletters for Alliance Health, encompassing 12 weekly newsletters across 9 different communities. This process involved coding emails in HTML, internal QA of the email and landing pages, choosing all content in relation to their specific audiences, planning content out a month in advance, creation of content including slideshows and communicating with other teams (marketing ops, content, media display, etc.) to coordinate email launches efficiently. Other responsibilities included assisting with ad-hoc corporate marketing email projects, planning and executing promotional emails, researching and implementing best practices in the email industry, building individual customer journeys and brainstorming ways to increase revenue for our team.

Working in the Accounts Receivable department I have had experience managing accounts that are sent to collections, collecting on past due balances, safeguarding private health information following HIPPA standards, processing credit memos, handling returns, managing un-applied credits and taking calls.