Plan, deliver and support marketing activities across the business, in collaboration with colleagues and key stakeholders. Heavy B2B focus in a technical field and niche industry - automotive engineering software and consulting.Key Responsibilities:- Website management, optimisation and SEO- Content creation- Exhibition stand design- Collaborate with Sales & Marketing Manager to plan and implement marketing strategies- Track and measure SEO and Google Analytics metrics and provide reports- Run social media channels (mainly Twitter and LinkedIn) to enhance audience engagement- Prepare online newsletters and promotional emails- Conduct market research - customer questionnaires and focus groups- Support the Sales & Marketing Director in delivering agreed activities- Work with external Marketing Agency as and when required- Comply with the requirements of ‘Information Security’ and ‘Quality’ practices- Any other duties as requested from time to timeKey Skills:- Communication and interpersonal skills- The ability to think strategically- Strong attention to detail- Strong analytical and reporting skills with the ability to effectively communicate findings- Drive and self-motivation- A flexible approach to work- The ability to work well under pressure- Enthusiasm, being a team playerOther:- Understanding of SEO best practice- E-mail and social media marketing campaigns- CMS, Social Media and E-mail platforms e.g. Wordpress, HubSpot, Hootsuite, Mailchimp- Adobe CC software e.g. Photoshop, InDesign, Illustrator, After Effects as well as Canva and others

Responsible for content strategy and implementation for key projects, assess their results, producing reports and getting the actions from data to guide strategy and business critical projects, reporting these to both of the directors and media team.I created custom reports in Looker Studio that pull in data from several sources including HubSpot, Google Analytics, SE Rank and Search Console, covering keyword positions and trends, enquiries, users, conversion and more to make critical decisions.I lead data meetings for the media team to make informed decisions on projects, covering team concerns, as well as conduct site-wide audits to keep the website in shape.As well as running strategy for my projects, I also created the content involved in these strategies, covering most media formats - from email marketing and social media to website content, YouTube content and more.I have created websites for specific events and clients, designed posters for events, on-boarded and trained new and existing staff and sometimes attend events for content - doing this myself as well as managing external resource.I'm very proud to have worked for such a creative brand that works with some amazing clients: https://www.juliacharleseventmanagement.co.uk/case-studies/Key Responsibilities:- Creating and implementing content strategies- Data Analysis and reporting on marketing efforts- Conducting research, creating reports to give actionable insight- Website Management, SEO, Site Audits and more- Copywriting, on-page SEO- Content creation using Adobe CC, Canva and more- Social media posting, email marketing and more- Photography and videography for events, including editing- Managing and creating briefs for external photographers and videographers- Create processes for company-wide use- Run a weekly data meeting - allocate and manage these tasks- On-board, train and manage new and existing staff- Source and manage external resource

Progressed up to the Website Content Creator role.I put together comprehensive marketing strategies to maximise traffic to key pages on our website. I've also put together in-house SEO processes to implement across our website and other channels to drive traffic.A huge part of the role is creating new and interesting content for our audience, whether that be in the form of blogs, videos, social posts and more which I have a real passion for.- Write clear and compelling content for web pages, blog posts, landing pages and more- Research all content and tailor to our target audience- SEO: on-page SEO, keyword research, content optimisation and more to improve rankings- Stay updated on SEO best practices and trends- Contribute to the development of content strategies- Ensure content is well-structured, easily readable and reflects the brand- Maintain a high standard of content quality, consistency and relevance- Regularly update and refresh outdated or inaccurate content- Attend events to capture content

Full role following apprenticeship.- Create, schedule and publish engaging social media content- Monitor social media channels for comments and messages, respond- Analyse and report social media metrics, feedback on what works, what doesn't- Website content creation- Create visually appealing graphics, videos and written content- Align content with the brand- Collaborate with team members to deliver on projects- Regular updates and maintenance of the website, relating to my pages- Implement SEO strategies on the website to improve visibility- Started to attend company events to capture and create content for website, socials and more

Apprenticeship with 3aaa in a Social Media and Creative Services Assistant role.Julia Charles Event Management is a top UK creative events agency, based in Milton Keynes with a Global reach.- Create engaging content for the website and videos for social media channels- Source and liaise with entertainers, performers, shows and suppliers to add to the website/promote- Add 'act end pages' (effectively product pages) to the website- Promote our performers and suppliers on social media- Build and implement digital campaigns across a variety of digital media platforms- Measure and evaluate the success of digital marketing activities- Update the company website using the content management system