FlyWithWine is dedicated to making wine transportation around the world easy and safe for your wine. • Developed outreach strategies for winery partners that placed the suitcase at locations with a positive return for all parties • Worked with wineries to develop strategies to use products to effectively sell more wine such as wine club loyalty programs, purchase volume discounts, and elite customer gifting• Identified key partnerships with regional outreach capability to promote the brand• Managed digital team responisble for B2B and B2C communications to drive sales and product placemnent

• Developed and executed cross-functional strategies for sales and marketing outreach in the wine industry• Developed and executed individual social media consulting strategies for winery clients including the management of teams responsible for the content and monitoring/reporting of results• Created advertising pricing structure based off of a strategic analysis of competitors, website metrics, and survey of current economic conditions of the wine industry• Actively contributed to the management team responsible for strategic idea generation to develop technology initiatives tangible and marketing goals • Managed team responsible for generating, organizing, and dispensing weekly content for the following: email marketing campaigns (B2B and B2C), blog articles, social media posts (organic and paid), and website updates• Wrote, edited, distributed, and responded to Press Releases for FlyWithWine and Astra Digital• Identified and managed synergistic partnerships that leveraged both parties’ assets for mutual promotion with partners • Managed all operations involved with industry trade shows including: printed materials, banners, booth creation, team organization, and live social media presence• Initiated, developed, and managed all social media channels

• Achieved aggressive targets in closing new business by helping wineries and third party prospects understand the value and benefits of the services provided by our company• Developed, evaluated, and prioritized new ways to grow the business through partnerships that drive significant new customer acquisition, adoption, and revenue• Lead the team responsible for creating and executing innovative and unique social/digital marketing and advertising campaigns across multiple social media channels and with multiple content partners, and increasing Chatterbox and VinoVisit brand awareness• Worked with business leadership to establish growth plans for current clients• Worked cross functionally with sales, client services, digital marketing, product management, and senior management to build consensus and execute on key initiatives• Positioned our company as a leader in the wine industry social marketing space through creative campaigns, concepts, and integrations with key social channels• Oversaw our social media strategy and execution across all channels including the management of our social media & content team comprised of direct/indirect reports and content partners (external and internal)• Gained a deep understanding of social media marketing, and how it fits in the overall marketing mix and how it can help meet individual client's brand goals• Directed social channel management by creating and developing content designed to meet client objectives across its social media channels (Facebook, Twitter, Instagram, Google+, etc.)• Retained an understanding of the latest social media trends and best practices while staying at the forefront of the “next big thing” in social• Managed the development and testing of new solutions to increase audience and brand awareness through paid traffic acquisition, paid search, and social and native advertising

• Initiated, developed, and managed all social media channels while maintaining brand guided continuity on platforms such as: LinkedIn and Twitter (Chatterbox) and Facebook, twitter, LinkedIn, Youtube, and Instagram (VinoVisit)• Worked cross-functionally with our sales and marketing teams to test and scale programs to identify and reach key decision makers in wineries ranging from small businesses to national accounts• Developed and executed individual social media consulting strategies for winery clients including the management of teams responsible for content and monitoring/reporting of results• Created advertising pricing structure for VinoVisit customers based off of strategic analysis of competitors, website metrics, and survey of current economic conditions of the wine industry• Responsible for weekly reporting of statistics generated on all channels of traffic for Chatterbox and Vinovisit including: social traffic, web traffic, email statistics, and blog statistics• Part of managerial team responsible for strategic idea generation to develop technology initiatives tangible and marketing goals • Managed team responsible for generating, organizing, and dispensing weekly content for the following: email marketing campaigns (B2B and B2C), blog articles, social media posts (organic and paid), and website updates• Wrote, edited, distributed, and responded to Press Releases for both VinoVisit and Chatterbox• Identified and managed synergistic partnerships that leveraged both parties’ assets for mutual promotion with partners such as Warner Brothers, BottleRock, IPOB, SF Vintners Market, Rhone Rangers, Ghirardelli Square, Napa Valley Film Fest, ANDAZ Hotels, and more• Managed all operations involved with industry trade shows including: printed materials, banners, booth creation, team organization, and live social media presence

• Developed and managed all social media on platforms such as: Facebook (21,000 followers generated), Twitter (4,300 followers generated), and Instagram (14,000 followers generated) • Structured and executed an advertising budget of $320,000 including the management of ad placement, creation of creative content for deliverables, contract execution, and monitoring/reporting of results in a Salesforce environment • Developed and implemented a three audience email marketing campaign for an 80,000 person opt in database that saw an AOR of 29% CTR of 7.4% and a CR of 3% including the responsibilities of creating a communication schedule, HTML and editorial email content creation, photo editing, list categorization, and reporting of statistics • Contributed to a sales team that significantly grew the company client base (from 60-450 wineries)• Generated FREE PR with sources such as: MTV (Real World), Gastronomique En Vogue Magazine, Dining Out Magazine SF and more valued at an estimated $400,000 in first year• Organized and executed networking events with industry professionals that grew sales channels while promoting our brand• Created a concierge outreach program that incentivized professional referrals. Responsibilities included: Creating an incentive program, verbal and email promotions, event planning, and relationship building

• Developed and implemented mobile marketing strategy that saw a 15-1 return on investment in the first year with room for exponential growth (26% capture rate obtained in first 6 months). Campaign was written up twice for industry leading integration of consumer engagement marketing• Gained well rounded knowledge as PA (Production Assistant) and maintained branding guidelines with organizations such as: VH1, Travel Channel, Entertainment Tonight, NBC, Telemundo, PBS, National Geographic, Food Network, , and many more 

• Managed consumer engagement on social media platforms such as Twitter and Facebook including posting, picture editing, and conversation interaction • Generated, organized, and managed buyouts, photo shoots and high profile VIP marketing events (including contract negotiation and execution) with Ralph Lauren, Live In The Vineyard, Pottery Barn, and Williams Sonoma• Built press list by handling and growing referrals (organic and paid) through personal engagement and accompaniment (Responsible for press on board being raised by 33% in my first calendar year)• Placed advertising including the responsibilities of understanding the budget, filtering opportunities, negotiating contracts, working with artists for ad creative artwork, communication with vendors for delivery of product, and monitoring of ad results• Performed SWOT analysis of the company including analysis of regional demographics, YTY trends, and forecasted growth• Extensively networked using social media and attending hospitality and concierge events• Improved SEO by writing and distributing press releases and maintaining customer accessibility via calendar event updating• Created and distributed HTML emails to targeted email groups

• Individual average food and beverage sales of $178,000 annually • Assisted in the creation of an award-winning wine list (Wine Spectator) • Leveraged wine knowledge to identify customer preferences to optimize and increase wine sales • Anticipated customer needs and resolved problems quickly and independently• Distributed press releases• Edited and maintained the accuracy of content on the company website • Promoted events through distribution of marketing materials• Assisted in proof reading of written materials• Created and designed newsletters• Coordinated company activities• Participated with wine education dinners• Greeted and gave public tours