Ryan Ohle Email & Phone Number

Chicago, Illinois, United States

• Established an upstream marketing team for Stryker’s ASC business with responsibilities for: business development, market insights, strategic planning, customer education, implementation, and professional affairs.
• Worked alongside the sales team and customers to gather insights and determine areas of investment for evolving our business’ value proposition.
• Responsible for leading the development of the business’ 5-year strategic plan, inclusive of a comprehensive: market overview, gap analysis, risk management plan, roadmap, strategic statement, etc.
• Led an ASC Advisory Board that consisted of a diverse group of physician-owner and administrative consultants spanning the sub-specialties within Stryker’s addressable ASC market.
• Built the implementation function from the ground up as a key differentiator of the ASC business’ value proposition, providing a simplified experience for customers after they sign an enterprise agreement.
• Created Stryker’s State of the ASC Market Report and collaborated with investor relations and leadership on our ASC business’ market position.

Amsterdam Area, Netherlands

• Built and led an engaged, Joint Replacement Marketing team of ten direct reports across Southern Europe: BeNeLux, France, Iberica, Italy, & Poland. Six reports hired during time.
• Led development of European annual marketing plans (AMP’s) and the AMPs for five countries in the Southern European market. Reported directly to VP/GM for 9 months in absence of a Sr. Marketing Director.
• Built strong partnerships with sales leadership in organizational matrix to execute aligned & focused strategies in Southern EU markets.
• Launched Mako in Spain with successful first system sale in Nov 2020 and led the creation of the EU Mako Playbook outlining a consistent Mako sales process across Europe based on identified best practices.
• Awarded Marketer of the Year at 2021 European Joint Replacement Sales Meeting

Mahwah, NJ

• Led the Western U.S. Field Marketing Team with responsibilities for the Rocky Mountain, Southwest, and West areas – four direct reports.
• Team partnered with AVP’s, GM’s, Sales Managers, and Sales Representatives in these areas to execute an aligned commercial strategy to hit our annual targets – $992M in total.
• Won Marketing Excellence Award for Annual Marketing Plan of the Year, presenting at Stryker’s 2018 Marketing Summit; competed against all business divisions and international markets.
• Led the commercial execution of the Core business across the U.S. with a specific focus on: mid-tier customer growth, Trident II launch excellence, all other core related events.
• Company sponsor to joint replacement and Mako surgeon consulting surgeons

Mahwah, NJ

• Managed Stryker's joint replacement product portfolio in the Rocky Mountain Area of the U.S., representing $377M in sales; strategic partner to Area Vice President, six General Managers, and 17 Sales Managers.
• Executed hundreds of sales calls to orthopaedic surgeons across the U.S., meeting with both current customers and prospective accounts.
• Co-led strategic development and execution of U.S. Marketing Plan for Stryker’s $1.9B U.S. joint replacement business.
• Conducted opportunity analysis for current customer base; developed and executed strategy to improve retention within identified segment, resulting in $40M sales increase over two years.

Mahwah, NJ

• Managed Stryker’s hip portfolio in the Mid-Atlantic Area of the US, representing $130M in sales.
• Provided technical product support as the primary point of contact for ~200 Sales Representatives, Sales Managers, General Managers/Agent Principals, & AVP.

Mahwah, NJ

• Led product launch for Stryker’s Direct Anterior instrument platform, including execution of product messaging, forecasting, customer segmentation, and analysis of financial impact on the business.
• Demonstrated ability to quickly learn a comprehensive and technical portfolio of hip and knee replacement products, including robotic technology.

East Lansing, MI

- Facilitated lessons for BUS 101, Freshmen Seminar for Business- Assisted and mentored students in determining future career paths in the Eli Broad College of Business

Midland, MI

• Sales responsibility for 48 customer accounts that contributed over $6 million of revenue to the Midland territory.
• Created, presented, and implemented a strategy to grow market share of Altria’s three operating companies, Philip Morris USA, U.S. Smokeless Tobacco, and John Middleton, to Senior Leadership in Chicago.