Manage all customer facing aspects of Jack in the Box which includes marketing, digital, product innovation, product development, operations, and the Jack Foundation

Leading the transformation of GNC from retailer to a brand - while providing innovative and personalized nutritional solutions to our customers. This includes leading the marketing, ecommerce, innovation, product development, GNC4U, and brand strategy globally for GNC

- Evolved the marketing mindset within KFC to leverage the value of customer data to drive high ROI sales at the point of hunger- Developed and execute the global strategy for KFC across all 17 markets including e-commerce, delivery, loyalty, social, mobile, and digital marketing- Optimized KFC global marketing executions via targeted marketing, unique brand content, and unique digital marketing partnerships- Optimized the online customer experience via custom ordering and responsive web experiences- Created loyalty and customer marketing platforms to capture and leverage customer data to enhance brand loyalty and drive repeat purchases

- Manage all traditional and digital Marketing for Kenmore, Craftsman, and DieHard Brands- Develop and manage the multi-channel campaigns for the brands and online strategic initiatives including new digital activations, digital platform expansions, and community development- Manage KCD brand eCommerce properties - Craftsman.com, Kenmore.com, and DieHard.com- Manage email, display, affiliate, SEO, SEM, data feed marketing efforts for KCD brands effectively driving to a +ROI- Manage the brand communities including Craftsman Club and Cookmore.com (Kenmore)- Creating and implementing the brand social media strategies to improve customer engagement – includes Facebook, Twitter, and Youtube strategies-

- Manage Kenmore.com, Craftsman.com, and DieHard.com- Develop and manage the multi-channel campaigns for the brands banner marketing and online strategic initiatives including new digital activations- Manage display, affiliate, and search marketing efforts for KCD brands- Manage the brand communities including multi-million member Craftsman Club community – includes providing brand messaging and email strategy for weekly email executions- Manage and develop KCD mobile executions including WAP, Iphone, Droid, and Ipad applications- Creating and implementing the brand social media strategies to improve customer engagement – includes Facebook, Twitter, and Youtube strategies- Manage the Craftsman Experience and Kenmore Live Studio – digital production houses for branded content

• Developed and managed the multi-channel campaigns for the brands paid media and online strategic initiatives• Developed and manage the re-launch of the ecommerce sites - Craftsman.com, Kenmore.com, & Diehard.com• Exceeded 1st year launch sales/traffic targets of Craftsman.com & Kenmore.com by over 50% • Managed the digital execution of Kenmore’s Live Studio in Chicago which is the first execution of its kind with 4 live streaming video’s showcasing the top chef’s of the country – www.facebook.com/kenmore• Introduced SHC’s first execution of viral marketing campaigns involving online specific marketing videos – www.craftsmanlabs.com & www.diehard.com – achieving over 1.0M+ consumer views on youtube• Manage the brand communities including Craftsman Club which currently has 8.0M active members – includes providing brand messaging and email strategy for weekly 1.5M email executions• Creating and implementing the brand social media strategies to improve customer engagement – includes Facebook, Flickr, Twitter, and Youtube strategies• Supported the development of Craftsman’s new marketing campaign with brand executive team• Manage affiliate and search marketing efforts for Craftsman, Kenmore, and Diehard• Launched SHC’s first product customization website

Consumer Strategy Group Feb. 2007 – Current•Led the marketing component of a NewCo business unit within SHC, whose goal is to enhance brand perception through the creation of consumer centric stores/initiatives within two markets through implementation of our segmentation and new services for K-Mart and Sears, including integration of our online tools and websites•Helped define and implement the new services program supporting Sears new brand strategy •Managed Sears Best Customer retention and attrition test communication program •Supported new business initiative into potential customization opportunities within the SHC business

•Managed Reebok’s marketing, strategy, and finance for Reebok’s strategic brand initiatives – RbkCustom, Reebok.com, and catalog leading to over $10.0MM in additional sales•Managed RbkCustom business unit including strategic planning, marketing, product development, pricing, and P/L - achieved all major KPI’s for 2006 with sales over $1.3MM by year one •Managed RbkCustom global brand advertising campaign, effectively drafting off of Reebok’s “I Am What I Am” campaign leading to 100% increase in consumer acquisition•Created an innovative quick strike business model allowing key retailers reduced lead times and minimums on custom products – 1st model of its kind introduced in the footwear industry •Secured and managed $5.0MM budget for driving new brand initiatives•Structured and managed partnership brand deals with the NFL/MLB to sell retail RbkCustom products •Restructured supply chain operations in Asia achieving packaging and shipping efficiencies, reducing costs by 25%.