Work with the Sr. Regional and Audience Marketing Managers and the Strategic Partnerships team to develop appropriate marketing support for regionally based field teams.• Support the RAMs in identifying channels to reach and develop new partnerships as well as grow existing partnerships• Partner with subject matter experts, conducting research and gathering necessary data to build B2B marketing support, messaging frameworks, and creative briefs• Collaborate with regional marketing and central marketing on the development of tactical plans to ensure campaigns align with the overall B2B strategy• Manage the regional B2B Workfront request process with support from the Sr. RAMs• Support the development of B2B marketing collateral, including campaign assets, region/DMA-specific assets, etc.

Assisted the Southeast RVP/WGU Tennessee Chancellor, Southeast Region Director/WGU NC Chancellor, and Regional Communications & Outreach Manager in strategic communications, media relations, and digital strategy.• Managed strategic social media plan and implementation for WGU North Carolina and WGU Tennessee.• Designed marketing materials and presentations for the Southeast Region field team, including executive leadership and strategic partnerships team.• Developed and maintained a library of resources for the regional field team to ensure 24/7 access to relevant collateral.

Assisted the State Human Resources Director (OSHR) and Communications Director with all communications strategies, emphasizing digital content.• Managed OSHR social media channels and website, working with all OSHR Divisions to ensure up-to-date and consistent web content.• Worked with the Communications Director on all external and internal communications, including communication with more than 50,000 state employees across all branches of state government.• Designed and formatted all annual legislative reports to be sent to the North Carolina General Assembly for review as required by law.

Led all media relations functions for an NCAA Division II athletic department comprising more than 20 varsity teams and four club sports. Managed a staff of three full-time assistants and more than 20 part-time student assistants.• Planned staffing for communications coverage at all home athletic events, including conference and NCAA Tournament contests.• Implemented new tactics for live coverage of athletic events, resulting in a 79 percent increase in viewership and social media campaigns that increased followers by 79 percent on Twitter and 190 percent on Instagram.• Proposed new live coverage strategies for the entire Sunshine State Conference, consisting of 11 member institutions, that brought all live stats and live video to the same platforms.

Assisted the Executive Director of Public Relations with all media relations efforts for the University, including updates to the University’s website.• Managed a team of student writers by pitching ideas and creating story assignments for the team; edited all stories and tracked progress throughout.• Facilitated faculty and staff interviews with local, regional, and national media outlets; assisted with large-scale events, including a campus visit by a 2016 presidential candidate.• Researched and wrote stories to post to the University’s website; worked with various academic departments to develop story ideas.

Oversaw all media relations activity for the men’s basketball, volleyball, men’s/women’s tennis, and indoor track & field teams while providing support for Appalachian State’s three-time national champion football team.• Worked with local, regional, and national media outlets to highlight accomplishments of student-athletes; nominated student-athletes for various awards, both at the conference and national levels.• Partnered with Michael Obacha of the men’s basketball team to launch a shoe drive that collected more than 700 pairs of shoes to donate to children in Nigeria; the shoe drive led to Michael’s selection to the prestigious Allstate Good Works Team, which was featured at the 2015 NCAA Men’s Final Four in Indianapolis.• Served as editor-in-chief of Appalachian Gameday, the official gameday program for App State Football.• Managed a staff of two full-time interns and several student workers to ensure proper staffing at all home events.