As Fractional CMO at Declaration Brands, I help sports and performance brands achieve rapid growth by increasing awareness and generating profitable return on marketing investment.As SVP, Global Brand & Advertising at Fanatics, reported to the President and Chief Marketing Officer (CMO). Oversaw the development and execution of global brand strategy, creative, retail marketing and media planning. Prior to Fanatics, held senior positions at NBC Sports, Versus, SS+K and Fox Sports Net. An accomplished, award-winning, senior executive. Extensive experience building brands and driving growth and revenue through innovative marketing strategies. Proven track record of elevating e-commerce and media start-ups and orchestrating successful campaigns through collaboration with cross-functional teams. Skilled in leveraging data to inform decision-making and maximize ROI across traditional and digital platforms. Adept at harnessing AI technology to enhance content generation and optimize consumer engagement. Expert at spearheading high-profile projects, leading teams, and fostering partnerships to expand market share and augment shareholder value.Appearances include Advertising Week New York, the Brandweek Sports Marketing Summit, Harvard Business School, the Ivy Sports Symposium, South by Southwest and the Wharton Sports Business Summit. Open to fractional Chief Marketing Officer (CMO), board, advisor or consulting opportunities.