Fractional Cmo
CurrentHelping sports and performance brands achieve rapid growth by increasing awareness and generating profitable return on marketing investment.
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Ryan Donovan is listed as Fractional CMO | Help sports & performance brands grow awareness and optimize ROI | Ex-Fanatics, Ex-NBC Sports, Ex-SS+K at Declaration Brands, based in Philadelphia, Pennsylvania, United States. AeroLeads shows a matched LinkedIn profile for Ryan Donovan.
Ryan Donovan previously worked as Fractional CMO at Declaration Brands and SVP, Global Brand & Advertising at Fanatics, Inc.. Ryan Donovan holds B.A., Government from Dartmouth College.
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As Fractional CMO at Declaration Brands, I help sports and performance brands achieve rapid growth by increasing awareness and generating profitable return on marketing investment.As SVP, Global Brand & Advertising at Fanatics, reported to the President and Chief Marketing Officer (CMO). Oversaw the development and execution of global brand strategy, creative, retail marketing and media planning. Prior to Fanatics, held senior positions at NBC Sports, Versus, SS+K and Fox Sports Net. An accomplished, award-winning, senior executive. Extensive experience building brands and driving growth and revenue through innovative marketing strategies. Proven track record of elevating e-commerce and media start-ups and orchestrating successful campaigns through collaboration with cross-functional teams. Skilled in leveraging data to inform decision-making and maximize ROI across traditional and digital platforms. Adept at harnessing AI technology to enhance content generation and optimize consumer engagement. Expert at spearheading high-profile projects, leading teams, and fostering partnerships to expand market share and augment shareholder value.Appearances include Advertising Week New York, the Brandweek Sports Marketing Summit, Harvard Business School, the Ivy Sports Symposium, South by Southwest and the Wharton Sports Business Summit. Open to fractional Chief Marketing Officer (CMO), board, advisor or consulting opportunities.
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Helping sports and performance brands achieve rapid growth by increasing awareness and generating profitable return on marketing investment.
Philadelphia, PA
Launched numerous, prominent brand campaigns and optimized performance marketing to generate annual, profitable growth and ROI. Built and cultivated agency partnerships with Fallon, Conductor Productions and Horizon Media, with aim of enhancing efficiency and amplifying brand impact. Leveraged AI technology to optimize content generation, automate website.
Philadelphia, PA
Spearheaded and executed marketing strategies for IAAF Track & Field, National Football League (NFL), National Hockey League (NHL), Tour de France, and several prominent sports shows to heighten audience engagement. Established and nurtured relationships with top-tier advertising agencies and media companies, including Anomaly and GroupM, to produce.
Wrote and executed marketing strategies for the Boston Marathon, IAAF Track & Field, National Hockey League (NHL), PAC-12 Football, Professional Bull Riders (PBR), Tour de France, World Extreme Cagefighting and several original sports shows. Established and nurtured relationships with top-tier advertising agencies and production companies, including.
New York, NY
Helped to secure agency of record relationship with the LIVESTRONG Foundation. Developed brand strategy and built brand architecture. Played pivotal role in yellow LIVESTRONG wristbands that raised $70M for cancer survivorship. Oversaw creation of marketing strategy for Anheuser-Busch’s “Here’s to Beer” initiative.
New York, NY
Brand and marketing consultant to Time Warner Cable and Bright House Networks CMOs and senior staff.
Boston, MA
Managed all marketing and media for nation’s second oldest regional sports network. As network spokesperson, generated more than $1.5 million in earned radio and print media between 2000 and 2002. Developed integrated promotions for ad clients that generated more than $500K in incremental revenue.
New York, NY
Assisted in securing national sponsors for Air-It-Out, the Official 4-on-4 Flag Football Tour of the NFL, and Hoop-It-Up, the Official 3-on-3 Tour of the NBA.
New York, NY
Executed lease agreements for Yankee, Shea and Ichan Stadiums: Pearl Jam, Horde Festival, Lollapalooza, Warped Tour, Tibetan Freedom Concert and Guinness Fleadh.
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Ryan Donovan works for Declaration Brands.
Ryan Donovan is listed as Fractional CMO | Help sports & performance brands grow awareness and optimize ROI | Ex-Fanatics, Ex-NBC Sports, Ex-SS+K at Declaration Brands.
Ryan Donovan is based in Philadelphia, Pennsylvania, United States while working with Declaration Brands.
Ryan Donovan has worked for Declaration Brands, Fanatics, Inc., Nbc Sports Group, Comcast, and Ss+K.
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Ryan Donovan holds B.A., Government from Dartmouth College.
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