Ryan Pellett Email & Phone Number

Auckland, New Zealand

Helping others create sharper online and social media.A sharper edge cuts through and leaves a clear impression.

Auckland, New Zealand

Unlike every other global sporting event, the America's Cup changes hands every few years, with the new Cup holders often having to start from scratch. For the 36th edition in its 170-year history, the mission was simple, nurture and grow the America’s Cup social media channels so that in 2021, whoever wins, inherits channels full of rich content, engaged.

Auckland, New Zealand

• I led the digital marketing team which executed the overall digital marketing and social media strategy. I owned the overall social media presence, ensuring consistency of voice, experience of brand, reputational.
• Digital marketing & social media strategy
• Social media and brand custodianship
• Campaign management, optimisation, and reporting
• Creative development & ideation
• Digital media planning

Auckland, New Zealand

• Taking charge of the premium channel team with a focus on making Yellow relevant again for the major brands, key accounts, government clients, and agencies who were falling out of love with it.
• Managed a team of 21 throughout New Zealand.
• Introduced new ways of thinking to negotiations in order to maximize account retention.
• Worked effectively in a tough market environment and strong internal dynamics.

New Zealand

• With 5 years agency side, it was time to join the publisher side. This new point of view allowed me to further expand my digital marketing knowledge and advertising experience.
• Relationship management of key accounts, such as Dynamo and Spark.
• Business Development, via the addition of new opportunities and publishers to the ever-increasing Adhub stable of sites and offerings that would be beneficial to Adhub, the industry, or the agencies we worked with.
• People Leader

Republik

• Republik was a small indie agency with a great team but no dedicated digital lead. As their first digital manager, my role was very broad, encompassing all things digital across their entire portfolio of clients and.
• The one-man digital band. I developed and rolled out everything from digital strategy to social media, SEO to SEM, traditional banners to print and everything in-between including digital media planning and buying for.
• Worked across a wide range of clients such as Visique, Fuji Xerox, The University of Waikato, Xbox, Jeep, Peugeot, Samsung, Intel and more.
• Cut my teeth on other forms of media including TV, print, magazines, outdoor and activation. This gave me a broader understanding of the media landscape in NZ that goes beyond just the digital horizon.

Parnell, Auckland

• The Internet Bureau was one of the early cornerstones of digital advertising in New Zealand so when getting into an industry it was great to be able to learn from some of the best such as John Schofield, Justine Chevin.
• I Started as Campaign Manager and gained a fantastic technical foundation in online advertising covering everything from Google Adwords, DFA, DFP, trafficking, MediaMind, Facilitate, Atlas and aiMatch.
• Within 6 months I was made an Account Manager looking after various agencies including Republik and JWT and buying and planning campaigns for brands like Ford, Open Polytechnic, Madman Entertainment, Dick Smith, GE.
• Within another year I was made Senior Account Manager and expanded my portfolio of agencies and clients. The budgets were larger and the strategy and planning deeper.
• Social was starting to take off and Facebook had started to make an impact in the market and the Internet Bureau were amongst the first to start utilising these new advertising opportunities.

Parnell, Auckland

Parnell, Auckland

Auckland, New Zealand

Newton, Auckland

Bbim, Business, Marketing, & Information Management

Activities and Societies: SquashThe BBIM was a new degree to Auckland Uni, and we were the first year through it. The BBIM was a response.

Graduate Diploma, Theology/Theological Studies

Firefighting was rewarding, but it didn't tick all the boxes. To keep feeding the knowledge monster I undertook a full time year of study.