Ryan Peplowski Email & Phone Number

Canfield, Ohio, Us

• Lead and mentor a team of digital marketing specialists, providing guidance, training, and support to ensure the successful execution of marketing initiatives.• Develop and implement digital marketing strategies to increase brand visibility and drive customer engagement across various digital channels, including social media, email, search engines, and display advertising.• Formulate and execute comprehensive go-to-market strategies to successfully launch products and services, ensuring alignment with business objectives and market demands.• Manage and optimize programmatic advertising campaigns across various demand-side platforms (DSPs) to reach target audiences and achieve client goals.• Analyze market trends, customer behavior, and the competitive landscape to identify opportunities for optimization and innovation in digital marketing efforts.• Oversee the planning, budgeting, and execution of digital marketing campaigns, ensuring alignment with business objectives and KPIs.• Collaborate with internal teams such as leadership, account managers, design, website development, and content creators to align digital marketing initiatives with overall business strategies.• Monitor and analyze key performance metrics (KPIs), such as website traffic, conversion rates, ROI, and customer acquisition cost, to optimize campaign performance and drive continuous improvement.

Canfield, Ohio, Us

• Develop, implement, and optimize Google Ads campaigns to drive website traffic, increase brand awareness, and generate leads or sales.• Conduct keyword research, ad copywriting, and bidding strategy management within Google Ads to drive quality traffic and achieve campaign objectives.• Set up, execute, and monitor day-to-day optimizations of campaigns across different media types and platforms, including search, display, video, native, and connected TV.• Analyze campaign performance data, generate reports, and provide actionable insights to clients, identifying opportunities for improvement and optimization.• Assist in developing client proposals, presentations, and campaign strategies based on client objectives, market insights, and industry trends.Implement A/B testing strategies to optimize ad creatives, landing pages, and campaign targeting for better results.• Collaborate with graphic designers, content creators, and other team members to ensure alignment of ad content with overall marketing strategies and brand messaging.• Provide support and training to junior team members, offering guidance on Google Ads best practices, campaign management techniques, and data analysis skills.

Canfield, Ohio, Us

• Design and manage website landing pages to optimize website conversions.• Manage and develop an online presence, SEO, and social media on behalf of clients.• Create email blasts to promote events and campaigns.• Compile website and SEM analytics into monthly reports.• Implement tagging strategies through Google Tag Manager, ensuring that the pixels fire properly to track conversions.• Build and manage integrations for the reporting and data visualization.• Enhance online presence through Search Engine Optimization (SEO) and social media on behalf of the client.

Warren, Oh, Us

- Plan and execute all digital marketing tactics, including SEO, marketing database, email, social media and display advertising campaigns- Design, build, and maintain our social media presence- Identify trends and insights, and optimize spend and performance based on the insights- Brainstorm new and creative growth strategies- Develop and edit creative and informational videos- Draft and edit communications copy (e.g. press releases, publications, blog posts, white papers, social media posts)- Assist in maintaining web content and executing social media strategies- Communicate with followers, respond to queries in a timely manner and monitor customer reviews- Track and report projects and media exposure- Develop and maintain content/post calendars

Youngstown, Ohio, Us