Ryan Pham Email & Phone Number

Ho Chi Minh City, Vietnam

Vietnam

Key roles:1. Take care Mi Community (Event, content, article and relationship with Mi Fans) make Mi Community is the biggest community in Việt Nam market (more than 257,007 member until now), make Mi fan feel honor (by online & offline event) and help Xiaomi to release product information and push sale out, Make Redmi Note 7 and Redmi 7 is a top 1 sale out in VN, increase the market share from 5% to 10.7% 2. Take care Social media (Facebook, youtube, TikTok, Instargram). Collaboration with HQ to open the 1st official TikTok account from the mobile brand in the market. Create the content and videos, campaign to support sale out for Redmi note 7, make Redmi Note 7 be a smart phone for everyone.3. Take care offline event and launching event, bring the 1st MI POP Run from global came to Việt Nam, make a good image for Mi fans about Xiaomi, Xiaomi not only take care your phone, but also care your health. Make Xiaomi Launching event look like a festival for Mi Fans and Media make sure they have a good experience and share on media channel, and make Redmi Note 7 and Redmi Note 8 is always on top trending compare with competitor.

Vietnam

Key roles:• Developed and implemented community plan, take care dealer’s Rsp and distributor’s staff, OEM partner• Developed the content, budget, schedule for training class • Planned, executed Community Plan for weekly and monthly.Key achievements:• Contribution to the knowledge of dealer’s Rsp (> 800 dealer’s Rsp)• Setup the dealer channel map in South of Viet Nam

Việt Nam

Việt Nam

Participated in pre-event phase (including local & overseas press conference, end users offline, media gathering, dealer trainings, technical seminar, campus tour etc): logistics, technical set-up & support, testing, building & consulting with technical content, gathering participants from online to offline channels, connecting & taking care of partners/ speakers/ KOL for presentation, speaker for selected events; making sure events run smoothly, building & maintaining the community and good relationship.· Took care of social media channels, built, managed & controlled the content & community in digital platform with strong focus on Forums, Youtube, Channel partners, Bloggers, etc; Built & managed seeding teams to create good content & protect the brand· Liaised with forums, channel partners, media, youtubers, vloggers, etc and other influencers to pitch news & features; built strong relationship and influenced them to create news coverage for the brand.· Consulted technical issues for marketing team, studied competitors & market trend to come out with peer-to-peer comparison, technical content, etc…· Developed and implemented digital campaign, eg. launching new products, seasonal campaigns, social activities, etc…· Planned, executed product review to generate positive review clippings· Others ad-hoc tasks as required such as supervising activation events, training PGs, services support for online users etc…Key achievements:· Very strong relationship with most of media & forum partners in ICT industry· Contributions to ASUS Notebook as “No.1 consumer notebook brand” (Vietnam – 2014 & 2015) with Best Awards from Top media, maintained Top 1 & Top 2 Share of Voice during 2014 & a few months in 2015.

Việt Nam

Being in charge of Forum Seeding, Email Marketing and Facebook.· Leading content on forums, youtube, media, channel partner.· Cooperating with Sales & Marketing department for implementing promotion programs: seminars, exhibitions, school visits.