Ryan Platt Email & Phone Number

Collierville, Tennessee, Us

Collierville, Tn, Us

Collierville, Tn, Us

Collierville, Tn, Us

Collierville, Tn, Us

Collierville, Tn, Us

Promoted to temporary ‘test’ position with the goal of managing and improving service level for key corporate accounts. Used strategic data mining efforts to identify inventory trends which can be communicated to purchasing team for review and action.

Collierville, Tn, Us

Actively assisted in the management of Farm & Pet, Fencing and Lawn & Garden categories within the hardware distribution industry. This included purchasing, inventory management, vendor management, order expedition, and service level management. Worked at attain KPI goals including service level, gross margin, vendor funding, and overall category sales.

Memphis, Tn, Us

Hired into newly created position to manage marketing requests and drive marketing innovation within a $200M/yr. B2B national account portfolio. Utilized project management principles to coordinate with National Account Managers, Accounts, and Cross-Functional Teams to conceive, plan, and execute print, digital, email and grass root marketing campaigns. Results:• Generated $250k in sales growth with single account between 2015 and 2016.• Managed “referral” program that increase sales by an estimated $390k annually.• Pioneered targeted grass root marketing campaign that generated a 54% ROI.Strategy & Tactics:•Developed processes and conducted internal team-training to create efficiencies in discovery, definition, and design workflow. •Created strategic plan to target specific national account portfolios and leverage new and existing branded assets. •Identified KPIs to measure accounts penetration and sales performance to successfully target key accounts. •Maintained annual marketing matrix to track marketing efforts across multiple national account portfolios and marketing channels to identify opportunities for efficiencies.

Memphis, Tn, Us

Developed and managed store support programs with purpose of growing sales at new, cannibalized, and under-performing locations. Worked with cross-functional team to define, develop and implement marketing plans that utilized grass root and direct marketing tactics to capture incremental sales at local level. Results:•Reduced EBIT breakeven time for new B2B locations from 8 months to 5 months in 2014. •Established on-going “open house” program that generates $1.5M in incremental sales annually across 400+ locations. •Coordinated printed content that effectively communicates the values and benefits of AutoZone. Strategy & Tactics•Defined sales acquisition process to generate marketing content used to generate and capture leads at new and cannibalized B2B locations. •Designed direct marketing plan to drive attendance to “open houses” at store locations.•Utilized marketing research in leading-cross functional team to develop cross-organizational print collateral.

Memphis, Tn, Us

Assisted in the coordination and development of several, brand building, print and digital campaigns for B2B sales team. Results:•Launched “vendor reference guide” for local sales team to use when overcoming common brand objections. •Worked on cross-functional team to coordinate, develop, and distribute printed collateral with the purpose of assisting sales team in acquiring new accounts. Strategy & Tactics:•Leveraged expertise of sales, marketing and pricing resources to outline definitive acquisition campaign.•Designated this experience to learning how to transition marketing principles and methodologies to a working environment.

Memphis, Tn, Us

-Retail Sales -Store Operations-Inventory Management -Customer Service

Memphis, Tn, Us

-Inbound/Outbound Inventory Management -Training -Customer Service

Bachelor Of Business Administration (Bba), Logistics And Marketing

Business Administration