Ryan Powell Email & Phone Number

San Francisco, Ca, Us

Included in Reduction in Force• Served as the Udemy Business Marketing lead for North America, which produced $22.6 million in sales qualified pipeline from Marketing programs in Q2 2024o Responsible for overseeing the performance of a multi-million dollar media budget across paid search, paid social, content syndication, sponsored and hosted eventso Strategically planned go-to-market strategy in the region with Sales and Partner leadership• Designed the strategy and led program management for Udemy's global Go-to-Market Plays program that produced $8.77 million in sales qualified pipeline from outbound sales campaigns in Q2 2024 (89.7% growth QoQ)• Oversaw the Account-based Marketing program for strategic accounts in North America which produced $6.2 million in sales qualified pipeline in H1 2024• Identified inefficiencies and drove strategic solutions for the top and middle stages of the sales funnel for Marketing Sourced pipeline for all global sales regionso Drove a 2x increase in SAL-SQL conversion rate for Content, Event, and Webinar leads through adding more scaled personalization elements to sales outreach cadences in Q3 2024

Palo Alto, Ca, Us

Included in Reduction in Force- Oversee Marketing Programs, Integrated Marketing, Marketing Operations, Marketing Channels, Event Marketing and Management, BDR Enablement, the Corporate Website, and the Marketing Budget- Increased Marketing Qualified Pipeline per quarter by 3x within one year - Increased Marketing's contribution to company sales pipeline per quarter by 1.35x within one year- Drove a 2.63x increase in conversion rate from MQLs to new sales meetings per quarter within one year- 49% increase in new sales meetings booked per quarter within one year - Produced $14.2 million in sales qualified pipeline overall ($4.9 million of which came from Marketing sources)- Decreased fully loaded cost per Marketing Qualified Lead (MQL) by 43% from Q2FY24 vs Q1FY24- Decreased fully loaded cost per Marketing Stage 1 Opportunity (SAL) by 21% from Q2FY24 vs Q1FY24 - Launched 5 new Marketing Channels since Q1FY24 (Corporate Webinar Program, Paid Search, Paid Social, Automated Email Marketing, and Account-based Marketing program)- Increased organic page rank for our top two SEO keywords to the top of page 1 of the Google SERP- Developed a fully operational Account-based Marketing program that augmented 12.7k contacts with high-value job titles on buying committees at our target ICP accounts- Increased number of Outbound booked meetings from BDRs from 15 in Q4FY23 to 36 in Q2FY24 (2.4x increase within 2 quarters)- Oversaw the campaign motion and event management for 30+ events in 1HFY24 that produced 700+ Marketing Qualified Leads and $970k in Sales Qualified Pipeline

Santa Clara, California, Us

• Oversee all aspects of customer acquisition marketing programs and channels, marketing operations, marketing and sales funnel reporting, the corporate website, the company’s corporate webinar program, and our digital marketing agency relationship• Drove over 100% increase in sales qualified pipeline from demand generation programs in first year• Crafted the architecture and drove implementation for the company’s MarTech stack and account-based marketing program (ABM)• ABM program generated over $12.4 million in sales qualified pipeline since October 2021• Crafted messaging for Outreach sequences for all inbound and outbound demand gen programs for the Business Development team• Increased MQL-SQL% from 8% to 20% in first full quarter (150% improvement)• Managed three direct reports: Marketing Operations Manager and two Demand Generation Managers • Met and strategized with Area Vice Presidents for every sales theatre in a worldwide salesforce• Helped drive most Sales Qualified Opportunities in company history in Q2 2022 • Rebuilt the infrastructure for the Lead and Campaign objects in Salesforce to improve lead-to-account matching, campaign attribution, and multi-touch attribution to customer activation• Reallocated marketing budget to top pipeline producing channels and programs based on ROI• Planned corporate webinar program with leaders from C-Suite, Product, Engineering, and Sales Engineering teams• Drove acquisition of nearly 10,000 subscribers to corporate webinar program (43% increase YoY)

Palo Alto, Ca, Us

Data Theorem is a leading provider of modern application security. Its core mission is to analyze and secure any modern application anytime, anywhere. The Data Theorem Analyzer Engine continuously analyzes the full AppSec stack across web, mobile, cloud, and APIs in search of security flaws and data privacy gaps. Data Theorem products help organizations build safer applications that maximize data security and brand protection. The company has detected more than 300 million application eavesdropping incidents and currently secures more than 4,000 modern applications for its enterprise, mid-market, and start up customers around the world.

San Francisco, Ca, Us

Waypoint helps real estate teams drive peak performance with a cloud-based platform that helps automate, accelerate, and align the day-to-day financial and operational management of real estate portfolios. This enables organizations to move faster, adapt quickly, and stay ahead of their competition.

San Francisco, Ca, Us

RealtyShares is the leading real estate online marketplace. With over $1 billion funded across more than 1,000 deals on the platform to date, RealtyShares provides an easy and efficient opportunity to invest or receive funding in residential or commercial real estate properties.

Denver, Colorado, Us

Funding Circle is the world’s leading marketplace exclusively focused on small businesses — more than $1 billion has been lent to 10,000 businesses in the UK and USA. Today, 40,000 individuals, financial institutions and even the UK Government are investing in small businesses through our marketplace.

Chicago, Illinois, Us

Intended Search (now 3Q Accelerate) was a digital marketing agency with a laser-focus on PPC (pay-per-click) advertising that operated as a separate entity from 3Q Digital. Our focus was on small to medium businesses in the proof of concept and scale phase of their PPC programs. In the spring of 2015, Intended merged with 3Q when acquired by Harte Hanks.

Walnut Creek, Ca, Us

- Team Lead for Autos vertical- Work directly with Director of SEM to plan SEM and Media strategy each month for Autos vertical- Manage monthly project queue for all members of SEM team- Responsible for planning and achieving monthly forecasts for revenue, leads, and margin targets

Walnut Creek, Ca, Us

Plan and execute search engine marketing strategy for Autos and Education industries. Responsible for increasing revenue and profit margin for web conversions while decreasing cost-per-acquisition and cost-per-click.

Santa Clara, California, Us

Oversee Search Engine Marketing and Social Media Strategy for the leader in Enterprise 2.0 Network Security.

San Francisco, California, Us

Responsible for creating synergy between sales and consulting divisions. Managing strategic accounts. Providing training of paid search best practices and SEM industry developments to sales team. Increasing business development as senior sales engineer.

San Francisco, California, Us

Search Engine Marketing Consultant for businesses in various industries across the business to business and business to consumer landscape. Helping companies save money and grow their business on Google, Yahoo, and Bing.

San Francisco, California, Us

Atlanta, Georgia, Us

San Francisco, California, Us

Ba, Psychology, Rhetoric

High School Diploma