Ryan Prior Email & Phone Number

San Francisco Bay Area

Dublin, Dublin, Ie

Dublin, Dublin, Ie

Dublin, Dublin, Ie

Dublin, Dublin, Ie

Primary global contact and team lead for Whole Foods Market, where Kerrygold is the #1 branded butter in the category. • Drove multiple WFM regional and global projects at a time, paying strict attention todetail.• Independently and proactively defended the Kerrygold brand from competitors and market risks.• Evaluated Nielsen, IRI and WFM sales data, to identify key learnings and gaps. Successfullyestablished and managed market growth strategies for WFM global and its eleven regions.• Strengthened collaborative partnerships between Ornua and WFM global and regional stakeholders.

Dublin, Dublin, Ie

Managed Kerrygold sales and marketing activity in both Northern California and Whole Foods USA. • Delivered retailer budget development and risk assessments to Executive Management.• Executed a Kerrygold NPD launch in NorCal, establishing a strong new category presence. • Strategized cost-effective ads, demos and promotions in Whole Foods and key NorCal retailers. • Independently and proactively defended the Kerrygold brand from competitors and other risks. • Developed trustworthy relationships with buyers in Whole Foods and key NorCal retailers. • Generated and advised on critical route to market insights.

Established the European office, to manage frozen pizza and pastry exports to DACH/Benelux. • Drove branded and private label business with ten key European retailers, in four diverse markets, to treble annual DACH/Benelux revenue and expand consumer reach. • Generated and owned responsibility for the five year market entry strategies and budgets.• Directed insight led NPD and marketing projects to win new listings and increase sales rates. • Managed operations for major retail tenders, some valuing over €30 million. • Advised board management on the long term strategic direction of the pizza industry.

Naas, Ie

Key responsibility for Kerry Foods’ frozen ready meal business in Germany.- Managed the route to market strategy for a 2015 branded product launch.- Lead the creation of German product packaging concepts and designs.-Implemented detailed consumer research, such as focus groups and online surveys, for the adaptation and development of products for German consumers.

Ballsbridge, Dublin 4, Ie

Advisor for the German and Austrian markets to Irish dairy, convenience meal, frozen pizza and snack producers, including a renowned A brand.- Analysed extensive primary and secondary market research. Advised leading Irish food producers on the outcomes and key strategic recommendations for new business generation.

Ballsbridge, Dublin 4, Ie

Worked as an EOP graduate in Bord Bia Germany. Some achievements included: •Generated leads and established meetings with German distributors for major confectionery, condiment and snack producers. Gained listings for companies through an Irish promotion on QVC Germany.•Organised the Bord Bia stand at major international trade shows as well as the marketing canvas to increase relevant traffic to the stand. Designed unique Irish confectionery packages for the ISM trade show, which were presented to 22 key German buyers; secured meetings with companies such as LSG Sky Chefs, QVC Germany and BUTLERS GmbH. •Delivered in depth market research for a portfolio of confectionery, dairy, beverage and seafood businesses. Identified key market trends with an Irish dairy snack product, which influenced the multinational owner’s multi-million marketing campaign and strategy. Assisted with and analysed effects of the Bord Bia Irish beef campaign in Germany. •Adapted Bord Bia’s Origin Green sustainability campaign for Germany; generated a new tagline for the market and developed a knowledge of Ireland’s sustainability among German buyers. •Managed inward client and outward buyer visits to increase market knowledge and awareness. •Oversaw the accounts and bookkeeping for the office. Evaluated and reduced day to day costs.

New York, Ny, Us

London, Gb

Msc In International Marketing Practice

1.1, Commerce And German

Postgraduate Diploma In International Business Development

Erasmus, Business Studies And German