Ryan Purchase Email & Phone Number

London, England, Gb

London Area, United Kingdom

London Area, United Kingdom

• Updated internal KPI reports to provide analysis across country, store, and category levels, ensuring timely delivery and effectively communication with senior leadership and key stakeholders.• Managed pricing and promotions within D365 for SKU-level markdowns and promotions.• Analyzed sales performance (both modern and historical) to identify insights on margins and IMUs, driving pricing strategies and communicating key findings to relevant teams.• Conducted capacity analysis to identify opportunities and risks, leading to strategic allocation adjustments.• Prepared preseason strategies for all American sports categories, collaborating with cross-functional teams on promotional and markdown planning.• Developed and maintained key tools and reports, including Never Out of Stock (NOS) management, store-level reporting, and sizing ratios to support buying decisions.• Established processes and tools to review product assortments, providing data-driven insights to guide decision-making.• Partnered with allocation and supply chain teams to implement effective in-season replenishment strategies, optimizing profitability and stock levels.• Managed merchandising across multiple channels and banners, including PSG and NBA London, as well as international Lids stores.

London, England, United Kingdom

• Managed relationships with external stakeholders for River Island, ensuring smooth communication and collaboration.• Utilized Google Looker and Business Objects to forecast item performance and identify potential opportunities.• Acted as a key liaison between internal and external stakeholders, ensuring clear and timely communication on all critical matters.• Managed merchandising trade reports, analyzing data from key partners (ASOS, About You, Next, Zalando, and Very) to evaluate weekly, monthly, and quarterly performance for both Wholesale and Marketplace channels.• Coordinated with Operations and Delivery teams to ensure timely and efficient stock delivery to partners.• Forecasted sales performance and managed stock cover to support the successful execution of Spring/Summer and Autumn/Winter seasons.• Managed Open-to-Buy (OTB) and Range Plans, ensuring accurate allocation to partners, alignment with sales forecast to maximize profitability. Regularly reviewing and adjusting plans based on performance of represent brands.

London, England, United Kingdom

• Delivered client advertisement campaigns on IndyBest and ES Best websites, ensuring timely and effective execution.• Created, curated, and implemented traffic-driving campaigns to boost engagement and conversions.• Developed and optimized insight-driven customer journeys with a focus on merchandising, leveraging platforms like Flow, Ad Point, Polar, and Taboola. • Managed campaigns and affiliate links through networks such as AWIN, Rakuten, Impact, and Skimlinks.• Utilized Adobe Analytics for data-driven decision-making, providing insights to guide future campaigns. Compiled and presented performance data on traffic, clicks, and engagement to line managers, broken down by merchant, brand, and partner.• Created performance reports on campaign and merchant outcomes, sharing insights with internal and external stakeholders.

London, England, United Kingdom

• Accountable for the end-to-end trading performance of the Mobile Broadband category, both in-store and online.• Led daily, weekly, and quarterly performance reporting, providing insights across key KPIs such as volume, margin, and rate to meet internal targets.• Developed and maintained sales plans and forecasts, adjusting regularly based on performance. Worked closely with my manager to create strategies that drive sales, margin, and rate growth.• Responsible for User Acceptance Testing (UAT) for all offers and pricing across retail, online, and telesales channels.• Managed relationships between the Trading team and Business Intelligence stakeholders in the Czech Republic, ensuring seamless communication and collaboration.• Organized events focused on mental and physical office health and inclusion workshops.• Oversaw customer-facing collateral, including product range changes and the creation of compelling straplines.• Led quarterly promotional planning, execution, and review with key partners, building sales and exposure plans focused on price and product.

London, United Kingdom

Sheffield, United Kingdom

• Management of all social media channels to help promote the new business, show current work and promotional offers.• Website management to enhance SEO.• Planning, filming and editing events and weddings.• Team management on location.• Finding new ways of production for standard events.

Master Of Science - Ms, Marketing, Merit

Bachelor Of Arts - Ba, Media Communications, Upper Second Class Honors