Ryan Rocks Email & Phone Number

San Francisco, California, United States

• Consulted with partners to identify and define business requirements and translate marketing needs into technical solutions.
• Utilizing multiple databases, supported the design of complex marketing and lead campaigns across multiple distribution channels (email, phone, ATM, on-line, direct mail).
• Supported Merchant Services transition to Strategic Segments, enabling standardization across campaigns.
• Developed new campaigns and managed existing campaigns using Unica Campaign.
• Engaged with Marketing Partners to determine audience selection and test strategies.
• Queried customer and prospect databases using Teradata Studio.

• Developed new campaigns and updated existing campaigns for Wells Fargo utilizing Unica Campaign. Engaged with Marketing Partners to determine audience selection and test strategies.
• Queried customer and prospect databases using Teradata Studio.
• Formatted files for multi-channel delivery using SAS or Unica Campaign.
• Uploaded data to campaign history using SAS or Unica Campaign.

Lee's Summit, MO

Build direct mail campaigns using IBM Campaign.QC campaign data using SQL Server Management Studio.Maintain and update marketing reports.Prepare ad-hoc analysis.

Tampa/St. Petersburg, Florida Area

• Execute the Customer Programs Marketing Plan by creating and qc'ing mail file extracts, managing source code assignments and activations, and coordinating with Creative, Production, Systems, and external vendors to.
• Build direct mail, email, and telesales campaigns using IBM Campaign / Unica software.
• Manage over 2,500 source code assignments and activations, key to accurate test results, and meeting our $91mm sales objective.
• Maintain, update, process and review direct mail extracts for accuracy.
• Create and distribute output matrices for AARP Customer Programs.
• Support Member Services inquiries related to the implementation of AARP Programs.

Tampa/St. Petersburg, Florida Area

• Manage the AARP Life Weekly Reports Package that supports NY Direct Marketing’s strategic planning requirements. Develop processes around the business user’s needs to help them better understand the results of various.
• Update the following weekly reports: AARP, AARP Admin, Customer Program A Pages, Blue and White, Paid Rate, and Inbound Service Upsell.
• Responsible for new AARP Direct Mail, Internet, and DRTV reporting to support Tranzact testing.
• Analyze user data to assist in creation of targeted marketing campaigns.