Ryan Rodrigues Email & Phone Number

Mumbai, MH, IN

Mumbai, Maharashtra, IN

• Developed and executed omni-channel campaigns through various touchpoints, including Branches, DSAs, Dealerships, Digital, E-commerce Platforms, Print, and Outdoor Media, resulting in a 23% lift in leads.
• Successfully executed SMS, Push Notification, and WhatsApp campaigns through a specialized hyper-personalized engine, resulting in a growth of average CTRs from 2.62% (FY21) to 9.8% (FY23).
• Created and executed end-to-end go-to-market plans for new product launches, including market research, conceptualization, implementation, and measuring efficacy and impact pre- and post-launch, resulting in a 17% lift.
• Launched the largest dealership program, resulting in participation from over 5000 dealerships and a 37% increase in annual sales in FY 23-24 compared to the previous FY.
• Spearheaded micro-engagement campaigns to boost current account deposits in ruralgeographies, resulting in a 357% lift in deposits for the respective branches.
• Worked closely with the digital team to improve user journeys and experiences on the bank’s website and mobile app.

Mumbai, Maharashtra, IN

Mumbai, Maharashtra, IN

Spearheading communication for brand, agency and partnership distribution for one of India’s fastest growing insurance companies.* Key part of developing the annual brand strategy and operating plan in line with organizations business goals.* Accountable for creation and execution of the brands mainline, agency and partnership distribution communication.*.

Mumbai, Maharashtra, IN

• Heading mainline and digital communications for one of India’s leading personal care brands, Godrej Cinthol.Cinthol Soaps and Deodorant Portfolio:
• Responsible for managing and achieving topline business goals for the Soaps and Deodorants portfolio.
• Accountable for creation and execution of overall mainline and digital communication.
• Working closely with the strategic and brand teams to cull out key insights for major campaigns across the soaps and deodorant portfolio.
• Responsible for analyzing trends, providing inputs and developing campaigns along with strategic and digital teams for SEM, SEO, Social and Digital Content.
• Lead the creation, development and execution of Cinthol's brand new content platform dedicated to the travel, adventure and grooming needs of men.

Mumbai, Maharashtra, IN

• Headed brand communications for one of India's largest and most successful coffeehouse chain's Cafe Coffee Day.
• Spearheaded highly successful product launches and campaigns for over 1500 CCD outlets across India contributing to a 12% growth in national sales.
• Created brand communications for Coffee Day's premium offerings The Lounge & The Square.
• Worked closely with strategic and creative teams to create brand strategic road maps.
• Managed and supervised several product launch shoots and radio spots for CCD, Lounge and the Square.
• Pivotal in conceptualizing and developing CCD's most crucial merchandise project of the year; 'The CCD Annual Planner' which sold over 10,000 copies in 2015 & 2016 respectively.

Master'S Degree, Advertising

Bachelor Of Managment Studies, Business Management

High School Degree