Ryan Roff Email & Phone Number

Belrose, Nsw, Au

Australia

Australia

Sydney, Australia

Sydney, Australia

Managing Alternative Channels including Costco, Big W, Aldi, Dollar and Clearance

Toronto, Ontario, Canada

Managing Sobeys and Freshco accounts. Developed and managed the customer relationship with buyers; contributed to customer strategy ensuring local RB business objectives were achieved

Toronto, Canada

Key Account Executive for the Shoppers Drug Mart - Canada's largest retail Pharmacy chain. Brands within my portfolio include Finish, Lysol, Airwick, Resolve, and Woolite. Responsibilities include: - P&L management, trade spend optimization, forecasting, customer management, regular buyer meetings, NPD sell-in, marketing & promotional program sell-in. - Strategy and execution of Shoppers Drug Mart shopper marketing programs. - Strategy and execution of Optimum loyalty program, and PC Points loyalty program for RB Canada. - Key contact for executing retail coverage programs through external brokerage for both Shoppers Drug Mart, and Loblaws.- Awarded 2015 Best Customer Team at RB Canada

Toronto, Canada

Responsible for strategy and execution of Shoppers Drug Mart shopper marketing programs.Responsible for strategy and execution of Optimum loyalty program, and PC Points loyalty program for RB Canada.Key contact for executing retail coverage programs through external brokerage.

Sydney, Australia

Managed the relationships with service providers including Nielsen, and Shopperpedia.Developed best-practice reporting across all categories for the Sales team; including state-of-the-nation customer updates, NPD trackers, and Homescan KPI dashboards.Developed planograms proposals across all categories with point of purchase recommendations to improve shopability and drive category value.

Sydney, Australia

Assisted in the design and implementation of category development strategies for Pest Control. This included managing the relationship between global contacts and international agencies to develop plans relevant to Australia’s unique retail landscape.Responsible for managing BTL budget, analyzing ROI and providing recommendations to optimize spend. Successfully managed the design and execution of a $1m in-store ambassador campaign, including management of external agencies, tracking of results, and ROI measurement.Created and delivered trade planning day and range review presentations to customers covering category growth plans, NPD pipeline, and planogram recommendations. Developed relationships with buyers and key customer contacts.Power-user of a number of business systems including: - Nielsen Answers - Woolworths on Web, Coles Quickturn - JDA space planning Created refreshable excel templates to present insights internally to the business, and to customers, including: - Deletion scenario template - Demand planner based on weather forecasts - Space planning sales analysis toolManaged a variety of point of purchase displays including bins, wobblers, aisle fins, floor media, sampling, coupons, and trade show materials. This included end-to-end management of projects from concept design, to in-store compliance, to ROI of each activity.

Sydney, Australia

Developed presentations based on current business issues of the client, and delivering insights and recommendations to all levels of management.Successfully managed and developed ongoing client relationships and ad-hoc projects with Tier 1 CPG clients including Colgate Palmolive, Imperial Tobacco, Energizer, Bayer, and GlaxoSmithKline.Partnered with internal departments and key contacts to achieve engagement within all levels and departments of clients business to deliver actionable insights and drive decisions within: - New product development launch assessment - Price & promotional strategy evaluation - Range optimizationPresented regular training at clients on how to analyse, interpret, and provide recommendations to their business using Aztec data sources.Specialized in panel data analysis to deliver category stories to our clients for trade planning days and range reviews.