Senior Email & Crm Marketing Associate
Planned, designed, and built email marketing calendar, optimizing click per campaign efficiency while increasing sends and clicks per weekGrew revenue from email 16% YoY through structured testing of templates, content, copy, targeted audiences, campaign groupings, subject lines, and outreach strategiesDeveloped, executed, and coordinated new strategies for audience segmentation throughout our funnelCollaborated with multiple departments to ensure all business functions received appropriate coverage via emailGathered reports on daily, weekly, and monthly campaign metrics through ESP and BI tool to measure email marketing performance and improve conversion rates of site visitorsStrategically planned month-to-month themes, ensuring continuous customer engagement and brand relevanceExplored, created, and executed unique automated customer journey overhaul from behavior drawn insights, increasing revenue per open by 226%