Ryan S. Alphonso Email & Phone Number

Simi Valley, Ca

• Served as direct liaison to national franchisees for marketing support and design, managing corporate communications and distributions.• Designed, archived, and distributed series of new corporate marketing materials and collaterals including web content and social media management.• Created new client management platform to streamline onboarding process, resulting in 40% increase in prospect inquiries. • Initiated international ad campaigns with spends totaling more than $80,000 annually.

Greater San Diego Area

• Managed online analytics for locations nationwide to preserve and develop national public image while boosting SEO functionality.• Designed, programmed, and distributed monthly newsletter to list of 11,000 subscribers including custom written content, infographics and more.• Created online voice and company persona via social media interactions, content production, web restructuring, and client interaction for 50 locations.

Greater San Diego Area

-Managed and oversaw trade show and travel calendars with 35+ events annually.-Balanced and maintained annual marketing events budget of $750,000+, and effectively reduced overall travel expenses by streamlining the organization and reimbursement process. -Created, designed, organized, and archived all company graphics, logos, visual assets, and letterheads to create corporate brand consistency and company image.-Updated visual assets to rebrand and maintain company image via web design and social media content management-Established and maintained a 12,000+ member opt-in email service with customized, directed, segmented, and stylized emails

Greater Los Angeles Area

o Lead a cohesive unit of gifted journalists to accurately deliver up-to-date news to the 16-22 year old demographic via regularly produced verbal and visual content. o Oversee magazine editing and publishing creative processo Collaborate with demographic-specific brands to generate cross-promotional branding opportunitieso Interview, train, and hire magazine staffo Regularly renew web content to refresh the Celebrity High Magazine website and band presenceo Communicate with similar media outlets to generate and distribute press releases and media alerts

Greater Los Angeles Area

o Coordinate, create, and distribute weekly e-mail blasts to national clients & partners.o Design and maintain VEDC key collateral/ promotional materials and advertisements.o Maintain all VEDC websites, social media accounts and client database as needed.o Maintain VEDC calendar of events including booking exhibitor booths, negotiating services and prices, scheduling and registering staff to attend expos and other business events.

o Developed original ideas to submit to a weekly column in regards to college fraternity/sorority topics.

• Serve on chapter executive board synergizing multiple personalities to effectively lead 96 member organization.• Document, archive, collaborate chapter events within a monthly newsletter and annual chapter yearbook.• Expand member participation, attendance, and responsiveness through brotherhood development and service events.

Van Nuys, Ca

• Organized 500+ client event through soliciting promotional event partners such as banks, lending companies, and major financial institutions in the southern California area• Collaborated with local chambers of commerce to disseminated event information and increase program awareness• Produced/ edited corporate graphics & promotional materials for nationwide distribution• Managed social media accounts to generate 50-60 posts per week promoting the company, its services, and events

o Revamped outdated photography department by creating new publishing process to give newlife to the magazine.o Hire 10-man photography staff. Disseminate and delegate photo assigntments for each issueo Manage, prepare, finalize, and edit images for montly publishing. Batch post production and touch-ups. • Section Photographer (Sept ’11- Present)o Photographed art, music, and style sections for major monthly publication.

Los Angeles, Ca

• Published corporate press releases and internal communications for key events.• Photographed branch openings and submitted images to southern Californian publications for coverage.• Partnered with region executives to prepare annual “State of the Region” banquet.