Ryan S. Alphonso Email & Phone Number

Simi Valley, CA

• Served as direct liaison to national franchisees for marketing support and design, managing corporate communications and distributions.
• Designed, archived, and distributed series of new corporate marketing materials and collaterals including web content and social media management.
• Created new client management platform to streamline onboarding process, resulting in 40% increase in prospect inquiries.
• Initiated international ad campaigns with spends totaling more than $80,000 annually.

Greater San Diego Area

• Managed online analytics for locations nationwide to preserve and develop national public image while boosting SEO functionality.
• Designed, programmed, and distributed monthly newsletter to list of 11,000 subscribers including custom written content, infographics and more.
• Created online voice and company persona via social media interactions, content production, web restructuring, and client interaction for 50 locations.

Greater San Diego Area

-Managed and oversaw trade show and travel calendars with 35+ events annually.-Balanced and maintained annual marketing events budget of $750,000+, and effectively reduced overall travel expenses by streamlining the organization and reimbursement process. -Created, designed, organized, and archived all company graphics, logos, visual assets, and.

Greater Los Angeles Area

o Lead a cohesive unit of gifted journalists to accurately deliver up-to-date news to the 16-22 year old demographic via regularly produced verbal and visual content. o Oversee magazine editing and publishing creative processo Collaborate with demographic-specific brands to generate cross-promotional branding opportunitieso Interview, train, and hire.

Greater Los Angeles Area

o Coordinate, create, and distribute weekly e-mail blasts to national clients & partners.o Design and maintain VEDC key collateral/ promotional materials and advertisements.o Maintain all VEDC websites, social media accounts and client database as needed.o Maintain VEDC calendar of events including booking exhibitor booths, negotiating services and prices.

o Developed original ideas to submit to a weekly column in regards to college fraternity/sorority topics.

• Serve on chapter executive board synergizing multiple personalities to effectively lead 96 member organization.
• Document, archive, collaborate chapter events within a monthly newsletter and annual chapter yearbook.
• Expand member participation, attendance, and responsiveness through brotherhood development and service events.

Van Nuys, CA

• Organized 500+ client event through soliciting promotional event partners such as banks, lending companies, and major financial institutions in the southern California area
• Collaborated with local chambers of commerce to disseminated event information and increase program awareness
• Produced/ edited corporate graphics & promotional materials for nationwide distribution
• Managed social media accounts to generate 50-60 posts per week promoting the company, its services, and events

• o Revamped outdated photography department by creating new publishing process to give newlife to the magazine.o Hire 10-man photography staff. Disseminate and delegate photo assigntments for each issueo Manage.
• Section Photographer (Sept ’11- Present)o Photographed art, music, and style sections for major monthly publication.

Los Angeles, CA

• Published corporate press releases and internal communications for key events.
• Photographed branch openings and submitted images to southern Californian publications for coverage.
• Partnered with region executives to prepare annual “State of the Region” banquet.