At Nike I led an agile product team to support the development of a software platform designed to deliver global market insights to key decision makers at Nike's HQ. My responsibilities included product roadmapping, feature prioritization, sprint planning/grooming, usability testing, executive alignment, and all internal marketing/communication of the product.This role so nicely tied together my experience in marketing, product development, and my love for connecting people. It was a short contract gig, but I'd love to return!

At 64 Audio, I had the unique opportunity to lead the marketing team of a small family-owned audio company. The product was superb, but the ways in which we reached our customers needed help, so I focused on building 64 Audio's marketing fundamentals and more strategically-led and measurable go-to-market plans. One of the project's I'm most proud of is the development of 64 Audio's all-new website and e-commerce platform, which allowed the brand to amplify its story-telling and provide better metrics for the business.

At Rapha, I traded "office life" for #vanlife and hit the road, literally. I managed Rapha's mobile clubhouse for the North American market, traveling in a Sprinter van to Rapha's key markets to host cycling events and build relationships with current and prospective customers. I learned first-hand the value of developing meaningful relationships with your customers to be able to truly learn from them.This was one of those formative career experiences that I will always look back on fondly.

Directed global hardware and software product launch readiness, including product stories, consumer segmentation and oversight of marketing plan development.Led multi-phase quantitative and qualitative consumer research plans for future hardware and software launches.Established a new role within the organization to be the “voice of Beta”, defining the Beta tester journey from initial recruitment to the end of a program, ensuring every touch point created an engaging experience.Developed all communication strategies, working closely with Product Management to ensure communications supported product research and development goals.Managed the development and rollout of the Beta program’s first-ever brand identity and voice that made its way into all Beta touchpoints.

Spearheaded the development of wireless speakers, an entirely new product category for Pioneer, with mature gross revenue projections of $15 million.Supported the sales team to ensure a successful sell-in of new and existing products with large national retailers and key accounts.Created comprehensive marketing and promotional strategies for all home electronics products, based upon highly differentiated product and brand positioning.  Instituted a new product launch process that all business teams follow, vastly improving efficiency and brand message consistency.

Assisted in the management of product planning for Pioneer’s home electronics products, including AV receivers, speakers, Blu-ray Disc players and was lead Product Planner for Pioneer’s headphone category.Instituted a streamlined packaging design and review process that was adopted for all home electronics products globally, significantly improving brand image consistency at retail.Managed the development of marketing collateral and sales support material to enhance sell-in and pull-through of products and promotions.