As the Business Unit Manager of the OTC/Consumer Division, I am responsible for the development and execution of the annual marketing and sales plans, as well as, the management and mentorship of the OTC / Consumer team.Within my role, I am required to perform at both a strategic and operational level within the organization, with focus on specific Key Account Management responsibilities and requirements. Specific duties and responsibilities: - Management of OTC/Consumer Business Unit - OTC/Consumer Business Unit Development- Development and Implementation of Annual and Strategic Plan for OTC/Consumer Business Unit - Leadership and Business Management- Compliance and SOP management- Full P&L responsibilities- Build and maintain relationships with KOLs

• Within my role, I lead, manage and oversee the iNova Classic OTC Business Unit, with responsibility for developing and implementing business strategy and ensuring the efficiency of business operations as well as setting strategic goals for the future and providing guidance that enhances performance.• Manage an annual OTC budget.• Develop and lead high-performing teams to ensure the achievement of sales and growth requirements as well as deliver on overall profitability.• Establish financial systems to support the business structures, including setting up forecasts and budgets, planning resource requirements, managing stock levels and developing pricing models.• Develop and maintain SOPs and systems to support operational requirements.• Direct day to day operations including the management of the sales, marketing and key account management functions.• Establish and build relationships with KOLs.• Brands include Andolex, Norflex, Pholtex, Duro-Tuss, Rupanase, Allerguard, Metrogel and Migril.

• Developed strategies to grow market share and brand reputation, improving the customer experience and driving growth, as well as uncovering consumer insights and delivering innovative marketing campaigns.• Developed and implemented promotion activities according to the marketing plan and sales cycle, to meet sales target and increase market share.• Participated in annual and rolling forecasting, managing cost to budget.• Developed ongoing liaison with KOL’s in relevant fields and the professional societies.• Provided financial management of the marketing program including budget planning, resource allocation and preparation of reports.• Monitored and reported on external data from IMS, ImpactRx and other sources including market share, total market and doctor prescription, sales growth vs. major competitors, trends and competitor activity.• Managed projects from briefing through to implementation within set parameters.• Brands include Classic – Andolex, Pholtex, Duro-Tuss, Aldara.

• Managed the Dermatology and Allergy Portfolio, ensuring achievement of brand sales targets, market share objectives and brand profitability targets.• Responsible for S & OP planning and accountable for the management of P & I within agreed budget and targets.• Led, developed and managed key opinion leaders and healthcare professional or stakeholder strategies as well as channel strategies.• Led and developed agreed Brand Marketing plans in line with Bayer Marketing Excellence, effectively executing Global strategy into local brand plans and fostering reapplication and execution of brand success models.• Performed Commercial, HCP and consumer focus or analysis to establish insights and trends for market, category, brand, competition.• Set Key Performance measures and tracked in market performance of brands sales, market share, ranging, pricing, promotions and competitors, identifying opportunities and threats.• Provided strategic direction for the brand and rationale for life cycle management strategy.• Led brand projects and innovation roll out of key dermatology and allergy projects.

• Skillfully expanded the customer base and achieved sales quotas for the region by supervising, developing and motivating the sales team to enhance performance.• Managed the sales administration function, streamlining processes and systems.• Led the successful execution and implementation of the marketing brand plans.• Ensured that all sales representative activities were in accordance with the guidelines of the Medicine Control Council of South Africa.

• Worked with cross-functional teams to roll-out products that delivered on company strategy, creating buy-in for the product vision.• Actively achieved targets for sales, profit contribution and market penetration for the assigned products.• Prepared and presented marketing business plans, strategies and campaigns.• Maintained key customer and opinion leader contacts to maximize product performance in the respective therapeutic fields.Achievements:• Successfully launched two clone brands within the portfolio, in the first month of employment.

• Provided leadership and contributed to achievement of sales objectives, supervising the sales team and building long-term client relationships.• Developed a dynamic sales force through effective recruitment and selection processes, implementing an effective Talent Development and retention program.• Implemented and managed all Sales Force Effectiveness initiatives and ensured compliance with relevant legislation, ethical standards and company policies.• Fostered a cross functional teamwork approach and a sense of partnership with all Commercial and Support Functions, aimed at optimizing all opportunities.Achievements:• Merck Excellence Award 2012.• Led the successful Dr. Detailing Team in-house integration. .• Achieved preferred supplier status for Dischem.

• Performed numerous progressive functions including:• Pharmacy Channel Manager (National): Oct 2010 - Oct 2011.• Territory Sales Manager (Gauteng & Free State): Oct 2009 - Oct 2010.• Professional Sales Representative (JHB East, South & Vaal): Nov 2008 - Oct 2009.

Medsurg Endoscopy Division: JHB Northern Suburbs

• Performed numerous progressive functions including:• Key Account Manager (Free State & Northern Cape), Jan 2008 - March 2008.• Trade Marketing Manager (interim), Oct 2007 - Jan 2008.• Trade Marketing Executive, May 2007 – Oct 2007.• OTC Pharmaceutical Representative (East Rand & Vaal), May 2006 – May 2007. • Rx Pharmaceutical Representative (JHB South & Vaal), Feb 2005 – May 2006.Achievements:• Rx ‘Rookie” Representative of the Year 2005.• Pharmaceutical Region of the Year 2005.• Top Rx Representative (Q1 & Q2) 2006, winning an incentive trip to Mozambique.• Runner-up OTC Representative of the Year 2007.• Pharmaceutical Region of the Year 2007.• High Achievers Award for Sales 2007, winning incentive trip to Miami & the Caribbean.