Delivering data driven marketing ATL and BTL across a multi channel landscape. Leveraging agile methodology for sprints, stand ups and Jira to drive team onshore and offshore focusing on Salesforce, Tibco, SAS to generate relevant personalised audiences and delivering market leading initiatives

Regional Data Capability Lead driving data and technology standardisation across 17 markets to drive sustainable centralisation. Introduced Tableau, Oracle DMP and agile fortnightly release cycles with technology partners. Involved with initiation of Salesforce and Big Data initiatives.

Data Capability Analyst in Australia focussing on leveraging the new Go To Common environment to support marketing, reporting and modelling across consumer business

Campaign analyst working on credit card engagement

VOE survey analysis and report summary for leadership

Managed end to end campaign delivery and loyalty program outsourcing

Group Pricing Analyst focussing on Business Deposit Pricing, merchant services as well as Credit Card risk based pricing. Using different modelling and decisioning techniques to drive stronger acquisition and relationship based offerings.

Sales Effectiveness across distribution channels focussing on fixed term lending. Supported sales incentive commissions and strategy through front line leads management, plan tracking and booking engine support.