Develop and execute marketing strategies around Removables vertical (in regulated Prismatik DentalCraft arm of Glidewell)

Develop and execute US and global partnering and commercialization strategies for early-stage med-tech companies.

Upstream and downstream product champion for extremities-based line of orthopedic medical products.-Launch rollout for Osteoarthritis knee brace, which include all sales tools development, field enablement and developing ongoing metrics to report success.-Designed and managed sales incentive contests to capture revenue in a highly competitive market. Managed and reported out to Senior Mgmt.-Worked to develop Intvl Pain based clinicians as part of KOL roster by fostering relationships.-Managed partnership with prominent Neuromodulation company to develop a product that incorporates PNS with Aspen bracing. Led product characterization.-Developed product requirements for a value braced lumbar offering to capture price sensitive market.-Completely managed training breakouts for National Sales Meetings by developing materials, speakers and course content.-Partnered with prominent KOL’s, Intvl Pain stakeholders on speaking opportunities at dinner events, partner events.-Led cross-functional team to determine requirements for an industry-first sciatica offering. -Worked closely with supply and operations team to forecast product line and conversely work with sales leaders to formulate back-order contingencies.

Marketing lead (downstream and upstream) for Hyperbaric Oxygen Delivery Systems for wound care and enhanced recovery in various clinical settings.-Led voice of customer evaluations and marketing launch for two high-profile product lines ($24M revenue).-Developed new collateral (videos, brochures, “how-to” docs) for new veterinary chamber, as well as E-Gurney device.-Managed effort to create new user videos for industry-first electronic transport gurney. -Development of scripts, use cases and sales training tools.-Worked with QA team to perform much needed risk assessment on product line, which led to also overhauling IFU’s and ordering guides.-Development and execution of convention strategy for both human and veterinary product lines.-Developed the KOL strategy for Sechrist at symposia and speaking events throughout year.-On-boarding new creative agency for development of virtual product showcase.-Definition of user requirements for new product launch into Japan (APAC).-Spearheaded digital strategy that included webinars, eblast campaigns that directly resulted in 10% CAGR from 2019 to 2020.-Overhauled website for functionality, by updating organization of collateral, tech guides and service program collateral storage.

Managed the successful market entry point and launch strategy of several high-profile consumer medical device products, while completely owning all upstream and downstream aspects of $135M product line.-Led the relaunch of $73MM SAF Peripheral Nerve Block pump line through promotions, retraining, sales contests and talk track developments to achieve a 13.9% increase in year one.-Orchestration of pricing strategy for the first full-scale price increase in over ten years. This increase nets the organization more than $12.6M in first year.-Led the launch of pain pump for ASC market, which led to $223K in first quarter of release.-Definition of market requirements and subsequent launch strategy for a custom Nerve Block kit. Performed market research and user trials to strategize entry point in response to heavy competition. Kit led to $7.6M in first year of launch.-Worked directly with engineering, sales staff and customers to define product requirements for our medical device line, as well as KCC consumer goods, such as Integuseal.-Lead cross functional teams (Regulatory, Quality, Manufacturing, etc.) to ensure marketing collateral and product documentation adheres to industry regulations.-Developed Orthopedic KOL strategy for podium presence at industry events.-Worked with planning team to forecast build quantities for $135M product line with 90% accuracy.-Complete ownership of competitive product training strategy and execution for over 200+ members of sales field.