Utilized market and sales data to create campaigns and content for a wide range of brands in the rare disease space including secondary acute myeloid leukemia, veno-occlusive disease, ocular inflammation, metastatic breast cancer, and pulmonary arterial hypertensionLaunched and maintained VYXEOS, for secondary AML, including the development of brand and content strategy targeted towards HCP and patient audiencesConsistently executed deliverables through tight timelines by working with a cross-functional team including, but not limited to, marketing, medical, and regulatoryMentored and managed direct reports by providing feedback and guidance on their work and helping them advance in their careers

Developed content strategy in both primary care and specialty markets for disease states including oncology, migraine, obesity, Hepatitis-C, and Alzheimer’s diseaseTook part in the development of brand and strategic planning processes for multiple brandsLaunched both ZECUITY, for migraines, and a new indication for NAMZARIC, for Alzheimer’s, with content strategy targeted towards both the HCP and patient audiencesFollowing the launch of the NAMZARIC indication, Q4 reports indicated demand had more than doubled

Maintained and updated internal employee, digital news, portal potentially reaching all 40,000 employeesWrote multiple press releases informing employees of news and information happening around the company

Produced and organized multiple presentations used in new business pitches to perspective clientsAccompanied the head of sales on client visits and sales calls