Ryan Hartman Email & Phone Number

Los Angeles, Ca, Us

Marketing lead progressing from tactical manager of single brand to strategically managing multiple educational subscription brands- Established and scaled Paid Search program across Google/Bing while gradually reducing CAC by over 80% and scaling spend 50% YoY through implementation of a rigorous testing and optimization process for both ads and landing pages- Successfully scaled mobile acquisition via Apple Search Ads, Google UAC, ironSource, and Liftoff resulting in 52% year over year growth while navigating data privacy challenges- Identifiy and test 3-4 new marketing channels per quarter (YouTube, Outbrain, Amazon, Direct Mail, etc.) to uncover untapped growth opportunities. Evaluate their potential through data driven testing strategies and recommend the most promising for further investment- Define and lead strategy for paid social, via management of media agency, including complete brief writing and development for UGC, as well as outlining comprehensive testing approach in order to continually improve campaign performance while providing learnings on what hooks, content, and messaging resonate with our target market- Designed and developed a comprehensive planning and forecasting tool from the ground up, enhancing efficiency and precision in projecting business performance- Partner with the Data team to conduct continuous analysis of critical business metrics such as CAC, LTV, AOV, and execution of hold-out tests. Leverage the insights to optimize the allocation of marketing budget and ensure channels are driving incremental growth

New York, Ny, Us

Paid Search & Display lead which oversaw $60M in annual spend across 60+ digital products, with specific focus on international expansion- New Product lead which consisted of product concept analysis, development and implementation of go-to-market strategy - Established retargeting coverage across product portfolio generating $50M in incremental revenue- Led localization effort, partnering with TransPerfect, resulting in +120% Y/Y growth in net earnings across 6 international markets - Managed a 3 person team with a strong focus on career development and project management. Leading to 2 promotions

New York, Ny, Us

- Managed 9 digital products with $18M in annual spend across both Paid Search and Display campaigns- Led international expansion project, driving $4M of incremental revenue by strategically targeting countries with higher than average LTVs - Managed 1 direct report that led to a promotion to Manager

New York, New York, Us

- Oversaw and managed 90+ paid media campaigns across 30 different brands including Insight Pharmaceuticals (Monistat, e.p.t.), Proximo Spirits (Three Olives, Jose Cuervo), NYU and more driving awareness and sales through Google and programmatic platforms- Built the agency's largest search account with close to one million keywords for Kampgrounds of America client which generated a 10:1 ROI ratio within the first month- Conducted total account audits for future clients and provided recommendations to improve performance- Trained and supervised team assistant to become an efficient user of Adwords, Google Analytics, DoubleClick Search as well as the basics of budgeting and timely reporting- Troubleshot numerous issues for clients consisting of tag/pixel errors, disapprovals, and obtaining the necessary certificates for certain campaigns

London, London, Gb

- Managed numerous paid search campaigns for AT&T Wireless retail line of business on Google, MSN, Yahoo!, and Bing search engines.- Launched/trafficked and optimized all search campaigns in multiple accounts on mobile, tablet, and desktop platforms.- Maintained daily interaction with client by organizing and compiling results for reporting decks.- Promoted and published weekly tweets for different initiatives via the @ATT handle.- Created and supervised various YouTube TrueView in-search campaigns that included custom text overlay ads.- Analyzed and calculated pacing of budgets in order to most cost effectively serve our ads for given time period.- Utilized Atlas and Marin software to create and sync ad tags for search and Twitter campaigns.- Drafted ad copy and assembled keyword lists for a variety of high profile device and service launches

London, London, Gb

- Assisted buyer while negotiating media dollars and CPM with 30+ cable networks.- Negotiated with cable networks commercial changes and moves.- Organized and managed daily routines with all cable networks.- Aided account managers and buyers in selecting networks for scatter buys.- Assisted in training new intern with basics of the account.- Helped create and edit quarterly/annual post reports for client

Westchester, Illinois, Us

Marketing

Marketing