Ryan Hartman Email and Phone Number
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Experienced Growth Marketer with 10+ years of experience in subscriptions, digital products, mobile app, e-commerce, and other industries. Proven track record in driving revenue and customer growth for emerging businesses through data-driven strategies, optimizing paid channels, and experimentation.As a passionate advocate for mission-driven businesses, I excel in aligning strategic goals with a deep understanding of customer needs. My professional philosophy is rooted in a customer-centric approach, ensuring that every strategy is tailored to forge strong, lasting connections and drive meaningful growthSKILLS:• Growth Marketing• Performance Marketing• PPC/SEM• Media Planning & Buying• Marketing Strategy• Data Analysis• Creative Strategy & Optimization• Product Marketing• Paid Social Marketing• Offline Marketing (Direct Mail, Linear TV)• Conversion Rate Optimization (CRO) • Campaign Management INDUSTRY EXPERTISE: • Direct to Consumer • Subscription Business • Mobile App• Digital Products• Media • Telecomm• Education • OTC MedicalTECHNOLOGIES: • Google Ads• Meta Ads (Facebook/Instagram)• TikTok Ads• Apple Search Ads• Programmatic Display• ChatGPT• Excel / Google Sheets• Google Analytics (UA & GA4)• Looker • Tableau• Amplitude• MixPanel
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User Acquisition LeadAd Hoc Labs (Makers Of Burner + Dialed) Nov 2024 - PresentLos Angeles, Ca, Us
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Senior Manager, Growth MarketingBegin Jan 2020 - Dec 2024Marketing lead progressing from tactical manager of single brand to strategically managing multiple educational subscription brands- Established and scaled Paid Search program across Google/Bing while gradually reducing CAC by over 80% and scaling spend 50% YoY through implementation of a rigorous testing and optimization process for both ads and landing pages- Successfully scaled mobile acquisition via Apple Search Ads, Google UAC, ironSource, and Liftoff resulting in 52% year over year growth while navigating data privacy challenges- Identifiy and test 3-4 new marketing channels per quarter (YouTube, Outbrain, Amazon, Direct Mail, etc.) to uncover untapped growth opportunities. Evaluate their potential through data driven testing strategies and recommend the most promising for further investment- Define and lead strategy for paid social, via management of media agency, including complete brief writing and development for UGC, as well as outlining comprehensive testing approach in order to continually improve campaign performance while providing learnings on what hooks, content, and messaging resonate with our target market- Designed and developed a comprehensive planning and forecasting tool from the ground up, enhancing efficiency and precision in projecting business performance- Partner with the Data team to conduct continuous analysis of critical business metrics such as CAC, LTV, AOV, and execution of hold-out tests. Leverage the insights to optimize the allocation of marketing budget and ensure channels are driving incremental growth -
Senior Marketing ManagerIac Applications Jul 2017 - Jan 2020New York, Ny, UsPaid Search & Display lead which oversaw $60M in annual spend across 60+ digital products, with specific focus on international expansion- New Product lead which consisted of product concept analysis, development and implementation of go-to-market strategy - Established retargeting coverage across product portfolio generating $50M in incremental revenue- Led localization effort, partnering with TransPerfect, resulting in +120% Y/Y growth in net earnings across 6 international markets - Managed a 3 person team with a strong focus on career development and project management. Leading to 2 promotions -
Marketing ManagerIac Applications Sep 2015 - Jul 2017New York, Ny, Us- Managed 9 digital products with $18M in annual spend across both Paid Search and Display campaigns- Led international expansion project, driving $4M of incremental revenue by strategically targeting countries with higher than average LTVs - Managed 1 direct report that led to a promotion to Manager
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Sem ManagerGenerator Media + Analytics (Formerly Gotham Direct) Oct 2013 - Sep 2015New York, New York, Us- Oversaw and managed 90+ paid media campaigns across 30 different brands including Insight Pharmaceuticals (Monistat, e.p.t.), Proximo Spirits (Three Olives, Jose Cuervo), NYU and more driving awareness and sales through Google and programmatic platforms- Built the agency's largest search account with close to one million keywords for Kampgrounds of America client which generated a 10:1 ROI ratio within the first month- Conducted total account audits for future clients and provided recommendations to improve performance- Trained and supervised team assistant to become an efficient user of Adwords, Google Analytics, DoubleClick Search as well as the basics of budgeting and timely reporting- Troubleshot numerous issues for clients consisting of tag/pixel errors, disapprovals, and obtaining the necessary certificates for certain campaigns -
Search SpecialistMec Oct 2012 - Oct 2013London, London, Gb- Managed numerous paid search campaigns for AT&T Wireless retail line of business on Google, MSN, Yahoo!, and Bing search engines.- Launched/trafficked and optimized all search campaigns in multiple accounts on mobile, tablet, and desktop platforms.- Maintained daily interaction with client by organizing and compiling results for reporting decks.- Promoted and published weekly tweets for different initiatives via the @ATT handle.- Created and supervised various YouTube TrueView in-search campaigns that included custom text overlay ads.- Analyzed and calculated pacing of budgets in order to most cost effectively serve our ads for given time period.- Utilized Atlas and Marin software to create and sync ad tags for search and Twitter campaigns.- Drafted ad copy and assembled keyword lists for a variety of high profile device and service launches -
Assistant NegotiatorMec Nov 2011 - Oct 2012London, London, Gb- Assisted buyer while negotiating media dollars and CPM with 30+ cable networks.- Negotiated with cable networks commercial changes and moves.- Organized and managed daily routines with all cable networks.- Aided account managers and buyers in selecting networks for scatter buys.- Assisted in training new intern with basics of the account.- Helped create and edit quarterly/annual post reports for client
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Sales AssociateFollett Higher Education Group Dec 2008 - Jan 2010Westchester, Illinois, Us
Ryan Hartman Skills
Ryan Hartman Education Details
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Temple UniversityMarketing -
Bloomsburg University Of PennsylvaniaMarketing
Frequently Asked Questions about Ryan Hartman
What company does Ryan Hartman work for?
Ryan Hartman works for Ad Hoc Labs (Makers Of Burner + Dialed)
What is Ryan Hartman's role at the current company?
Ryan Hartman's current role is Senior Manager, Growth Marketing at BEGiN.
What is Ryan Hartman's email address?
Ryan Hartman's email address is ry****@****ark.com
What is Ryan Hartman's direct phone number?
Ryan Hartman's direct phone number is +121526*****
What schools did Ryan Hartman attend?
Ryan Hartman attended Temple University, Bloomsburg University Of Pennsylvania.
What are some of Ryan Hartman's interests?
Ryan Hartman has interest in Fitness, Music, Golf, Nature.
What skills is Ryan Hartman known for?
Ryan Hartman has skills like Social Media, Advertising, Social Media Marketing, Marketing Communications, Media Planning, Sales, Customer Service, Digital Marketing, Email Marketing, Sem, Powerpoint, Digital Media.
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