As a curious, hands-on, leader I have always felt driven to understand the detailed underpinnings of what goes into creating. Over the past 15 years my time working in film, television, fashion, music, and specifically experiential marketing has revolved around bringing together all my passions. This has culminated into my Production Directorial role with Populate Creative. Populate is a San Diego headquartered, award-winning creative agency and fabrication company that specializes in a wide range of design applications including experiential marketing, retail/restaurant, architectural, interior, graphic, and furniture. My work includes producing Amazon Prime’s Comic Con experience for 2019, Mobile Tours for Google and Pernod Ricard, Trade shows for Snapchat and Hulu, Esports events for Samsung, and art directing commercials for Coors Miller to name a few. As an entrepreneur, my work at Populate Creative strives to be multifaceted. I operate with a small team to pull off amazing large scale projects which requires me to have my hands involved at every step of all projects. Quality, craftsmanship, problem solving and passion remain core driving principles for myself and my work. A normal week consists of handling new business, overall business development, strategy, pitching, operations, budgeting, purchasing, administration duties, project management, fabrication scheduling, staff management , facilities oversight and general deadlines. I work hard to cultivate a seamless experience for clients and my staff, which in turn creates unique creative solutions for well crafted designs. I strive to be a dreamer with my feet planted on the ground.