Ryan Tepperman Email & Phone Number

United States

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Boston, Massachusetts, United States

• Lead a team of six digital marketers through trainings and strategic collaboration
• Serve as the trusted advisor for our clients by guiding them through the marketing platform planning and execution processes and providing ongoing best practices advice and recommendations
• Run client trainings and workshops related to a variety of topics including measurement planning, personalization planning, SEO, experimentation ideation, content strategy, taxonomy creation, and more
• Created and evolved Verndale's standard digital marketing processes and toolsets for SEO, content strategy, tracking and analytics, experimentation, personalization, and data privacy documentation for GDPR/CCPA

Greater Boston Area

• Implement tracking and data visualization dashboards via relevant tools (GTM, Google Analytics, Google DataStudio, Crazy Egg) to measure the success of digital marketing campaigns on behalf of clients
• Map out project execution approach and timelines to increase client digital marketing maturity and to ensure maximum customer success
• Work with engineering teams to implement customizations to digital marketing platforms according to client needs
• Provide thought leadership through blogs, case studies, and whitepapers and lead company-wide knowledge shares on topics such SEO, page speed, analytics, experimentation, and voice search and the conversational channel
• Presented at multiple conferences on behalf of Verndale for topics such as technical SEO and the conversational channel

Greater Boston Area

• Managed the scope of work for multiple pharma brands across over 10 domains at all phasesof website development
• Provided SEO consultation to clients by developing keyword strategy and performingtechnical site audits, content gap and competitive analyses, and search synergy reports
• Worked with brand promotion managers to ensure all SEO assets were compliant with the client's legal team’s standards and adhere to FDA regulations
• Collaborated with partner agencies on onsite content optimization efforts and QA theimplementation of meta data, schema, and XML sitemaps, following site launches
• Produced quarterly SEO Channel Performance Reports using Google Analytics andBrightEdge to analyze the organic performance of all domains within scope

Quincy, MA

• Created SEO Campaign Overview report to summarize the performance of our SEO campaigns and provide strategy recommendations for the future; these reports have helped to improve client retention rates
• Also created a User Flow and Mobile Analysis report used to provide UX recommendations for the navigation and the mobile version of client websites; these reports have helped improved the engagement of users on our.
• Regularly participate in sales engineering and pre-sale calls to help close large contracts
• Work with the Analytics Team to produce case studies that not only highlight success stories of SEO campaigns, but also the benefits of bundling SEO with other digital marketing strategies
• Lead trainings for new hires, internal departments, and sales reps at partnercompanies and resellers
• Act as first point of contact for all internal and external escalations

Quincy, MA

• Spearhead the SEO strategy for higher level accounts, including clients with custom, e-commerce, national, and international campaigns
• Provide SEO consultation on pre-sale calls with prospective high-spend clients
• Work on a number of linkbuilding initiatives such as infographics, press releases, white papers, blog development, YouTube video creation, and more
• Track campaign results using Google Analytics and perform mobile site analysis
• Provide technical SEO consultation on topics including redirects, https migration, sitemaps, and more

Quincy, MA

• Helped develop the SEO strategy for 6- to 12-month campaigns for predominantly SMBs
• Reviewed and edited deliverables including keyword recommendations, custom content, blogs, and video scripts before they're sent off to clients
• Attended monthly client calls on higher spend accounts
• Used Google Analytics and Webmaster Tools to track campaigns and monitor potential issues

Wilmington, MA

• Responsible for marketing cruise deals for some of WTH’s major partners
• Produced targeted sales emails, optimized landing pages, and blog posts
• Helped run the social media accounts for one of WTH’s top brands
• Assisted the paid search team with special projects regarding our partners’ SEO strategies

Saugus, MA

• Oversaw the development and implementation of company-wide SEO and content marketing strategies
• Developed an SEO audit process used to analyze client websites and formulate effective long-term content strategies
• Regularly used Google Analytics and Webmaster Tools to analyze results
• Beta tested new strategies and platforms like Google Authorship, Schema.org markup, and SlideShare

Saugus, MA

• Managed the on-site and off-site SEO strategy for more than 40 clients
• Wrote blog posts, landing pages, email blasts, and press releases, and performed full website rewrites
• Developed an expertise in both technical SEO and content marketing
• Member of the Skills and Training Committee
• Helped to create short- and long-term strategies that integrated clients' onsite content with blogs, social media, and any other appropriate channels such as PPC
• Regularly attended client calls and strategy meetings

Boston, MA

• Wrote approximately 15 articles per day for more than 10 clients
• Specialized in technology, business, marketing, and healthcare industries
• Wrote news stories, features, white papers, press releases, and web pages
• Regularly covered topics including cloud computing, IT security, mobile applications, big data, business intelligence, healthcare IT, and more

Burlington, MA

• Clipped live game highlights and transcribed interviews
• Worked the teleprompter live during CSNNE's "Sports Tonight"

Watertown, MA

• Performed various daily functions for NESN.com
• Wrote and edited breaking news reports, opinion pieces, and analyses
• Posted articles to the website and promoted them via social media
• Created photo galleries on WordPress and aggregated content via Storify
• Covered the 2012 Frozen Fenway college hockey doubleheader and the 2012 Pawtucket Red Sox season opener

Storrs, CT

• Beat writer for the women’s basketball, baseball, women's soccer, field hockey, and men's tennis teams
• Copy edited articles and reviewed newspaper layouts from front to back
• Wrote bi-weekly New England sports and college basketball columns

Boston, MA

• Logged local sports games and transcribed interviews
• Assisted with field work

Bachelor Of Arts (B.A.), Journalism And Political Science

Activities and Societies: Student newspaper, intramural soccer and basketball

Bachelor Of Arts (B.A.), Journalism And Political Science

Activities and Societies: The Daily Campus and the SUBOG Comedy Club