Sales & Business Development Leader Delivering Brand Growth, Assortment Strategy, & Multi-Channel Expansion for Consumer Goods CompaniesCURRENT: November 2024 - PresentHead of Sales [Contract | Part-Time]Areaware - areaware.comRECENT: August 2023 - November 2024VP of Sales & Business DevelopmentVery Great Brands - verygreat.nyc/W&P (Kitchen & Homewares) - wandpdesign.comWild One (Pet) - wildone.comCourant (Electronics | Wireless Charging) - staycourant.comEXPERTISE: Sales Management | Domestic & International Brand Development | Sales Growth Strategy | Assortment Strategy | Cross-Functional Team Management | Partner Acquisition | Brand Program Management | Project Management | Forecasting & Reporting | Inventory Planning

verygreat.nycwandpdesign.comwildone.comstaycourant.comSales Management | Domestic & International Brand Development | Sales Growth Strategy | Cross-Functional Team Management | Partner Acquisition | Brand Program Management | Project Management | Forecasting & Reporting

MANAGING DIRECTOR - WORKSTEAD LIGHTING• Strategy development and implementation, team management, and execution of seasonal and annual deliverables across Sales, Marketing, Product Development, Manufacturing/Fulfillment, and Financial Operations for Workstead Lighting sold to Trade (Residential & Commercial), Hospitality, Developers/Electrical Contractors, International Distributors, Wholesale, and Direct-to-Consumer.About Workstead - Workstead is an award-winning, AD100 multidisciplinary design firm established in 2009. Since its founding, Workstead has earned acclaim for one-of-a-kind projects that are comprehensive in vision and exacting in detail. Workstead conceives lighting for its own interiors and building projects, and designs lighting collections for sale to trade professionals, select wholesale partners, and retail consumers. As visual statements and tactile objects, Workstead’s luminaires embody longevity in design and construction. In large-scale lighting commissions, they contribute vitally to an interior’s atmosphere and performance.

SALES & BUSINESS DEVELOPMENT - W&P, WILD ONE & COURANT / March 2020 - July 2020• Business expansion strategy, sales team leadership, and execution of multi-channel placement of companies W&P, Wild One, and Courant under the Very Great umbrella.PRESIDENT - W&P / August 2018 - March 2020• Development and execution of W&P's initiatives across creative, sales, marketing, fulfillment, and product development.VP OF SALES & BUSINESS DEVELOPMENT - W&P & DOVETAIL / August 2017 - August 2018• Executing domestic and international growth strategy for design company W&P across retail channels, hospitality partnerships, custom product cultivation, licensed properties, and business development channels.HEAD OF SALES & BUSINESS DEVELOPMENT - DOVETAIL / June 2016 - August 2017• Created, executed, and implemented sales initiatives, business development strategy, product mix concept development, and global distribution channels for new publishing imprint, gift, and home goods brand Dovetail.

• Developed and implemented sales strategy for Areaware's worldwide product and brand placement across existing channels and new business development.• Oversaw Sales and Customer Service teams, international distributors, and commission rep groups.• Partnered with Creative Director to determine seasonal collections, product budgets, inventory planning, and brand directives.• Responsible for annual product and retail/distribution channel forecasting and sales budgets.

NATIONAL ACCOUNT MANAGER / May 2013 – July 2014• Promoted to manage company’s largest customer Barnes & Noble.• Responsible for creating and implementing strategies to expand sales through partnering with twenty-five Barnes & Noble and B&N College buyers across Book, Gift, Stationery, Toys, Bargain, and Games categories representing all new and backlist products from Chronicle Books and distribution partners Moleskine, Galison/Mudpuppy, Laurence King Publishing, Sierra Club, Princeton Architectural Press, and Creative Editions.• Managed monthly call-cycle to present new product, review product sell-through, discuss promotional partnerships, negotiate cooperative advertising, and generate merchandising statements for single products and larger brand statements.SALES MANAGER, NATIONAL SPECIALTY RETAIL / November 2011 – May 2013• Managed company’s largest national specialty retailers from monthly forecasting and goal-setting, to creating sales strategy, and exceeding sales targets.• Increased market share, enhanced product exposure and enriched client relationships at national retail partners including but not limited to Urban Outfitters, Anthropologie, Crate & Barrel, Williams-Sonoma, Pottery Barn, The Container Store, FedEx Office, and Sur la Table.• Aggressively prospected for new accounts from initial contact, to in-person product and company overview meetings, to product delivery, while tracking relationship development and progress in Salesforce, and exceeding new business sales goal through opening new business with multiple national chains.

• Responsible for sell-through of eleven independent stationery and gift product lines to national Specialty Retail accounts, Trade accounts, mass merchandisers, wholesalers, catalogs, and online retailers for in-line product and development of custom opportunities.• Managed revenue and market share growth with current key accounts in addition to creating and developing new business through market and trend research, networking, business reviews, and customer relationships to exceed sales goals.• Oversaw product presentations, promotional incentives, and sales growth and diversification for key accounts and 250 Specialty Gift commission representatives.

• Responsible for the foreign rights sales of becker&mayer! books to International Publishers.• Maximized sales growth and strategically built business with established account base while researching new business opportunities and partnerships globally.• Participated in new project meetings to actively originate and refine new ideas, reviewing editorial content and design/artwork.• Managed meetings with foreign agent representatives and publishers at international trade shows.

• Responsible for sell-through of all product groups to national specialty retailers, regional accounts, wholesalers, and specialty gift market.• Managed Sales Coordinator to present and promote new product, develop promotional plans for, and evaluate sales growth of 100 gift commission representatives.• Supervised effective creation of all Special Sales catalogs and sales/marketing materials for customers, sales reps, and all trade shows.• Partnered with Editorial, Marketing and Publicity to provide account-specific product, promotional programs, and event opportunities to increase sell-through and ensure faster turns.