Lead the Digital Commerce team through a reorganization and platform stabilization while delivering step function improvements to outcomes. Created accountability and transparency to the platform performance while providing an 18 month delivery roadmap, producing $250M+ LTV and returned the enterprise to Consumer Household growth in 2023.- Step function changes in performance with application conversion rate (+60% YoY), new account funding rates (+72% YoY), platform stability (-97% technical errors YoY), VOC scores (+7pts YoY) and self-identified critical risks to the business.- Redesigned and organized the team to drive outcomes, improve client experiences and predictably deliver value in a Scaled Agile Framework. - Lead and developed an organization of three teams anchored in performance management and outcomes:o Discovery - Team of Product Managers accountable for solutions and segment strategic alignment, client experience and solution development through Scaled Agile model.o Delivery - Team of Product Owners accountable for development of desired experiences and outcomes, code quality and transparency to throughput and predictability.o Omni Platform - Team of Product Managers accountable for repeatable patterns and capabilities from Analytics, Offers, Risk Management to Omni Channel Experiences in Call Centers and Branches.- Partner with Product, Strategy, Engineering, UX, Marketing, Legal, Risk and Compliance to gain shared alignment and bring impactful experiences to market.- Launched Omni Platform pilot into branches, surpassing year 3 projections at launch for production targets.- Partnered with Risk to strengthen controls and improve the client experience with innovative solutions. 90% reduction in Fraud YoY and 20% lift in production from a new identity verification experience.- Integrated Adobe Target to build the foundation for testing and personalization, iterating and learning to retain winning experiences for unique segments at scale.

Leading the Digital Sales Team in North America supporting Fuel and SMB Payments LOBs, 30%+ CAGR over three years to ~$500M LTV in new client acquisitions. Partnering with Marketing, Product, Legal, DevOps and Inside Sales organizations to drive revenue growth via application and lead volume, sales process/technology enhancements and strategic alignment. Accountable for over 70% of new sales in North America, leading three teams delivering that across Digital Marketing & Acquisition, Digital Analytics & Site Optimization and Advanced Analytics & Infrastructure. - Lead development of an end to end big data warehouse that provides visibility into every step of the sales funnel from marketing spend, website activity, sales contact/close insights, credit approval, utilization to ultimate revenue for all digitally acquired applications and leads. - Algorithmic optimization of all digital marketing spend to test and develop new channels/tactics, while constantly maximizing ROI by adjusting to market conditions and sales funnel throughput dimensions. - Championing a testing culture that constantly challenges the status quo, builds an idea backlog and prioritizes tests to ensure we are constantly learning and improving.- Championed the development of an Advanced Analytics capability, starting with Data Scientists/Engineers and a cloud enabled infrastructure that can warehouse the tremendous volume and variety of data sources. We are leveraging this infrastructure to build lead scoring, media mix, credit risk and sales forecasting models leveraging a variety of ML/AI techniques.

Commercial Banking Strategy Team Leader, led initiatives aligning talent and capacity with market opportunity, client re-segmentation and migration, launched Aging Services Vertical to capture outsized market opportunity.

Managing stakeholders, resources and the product roadmap to deliver quality account growth via the digital channel. Align partners across the enterprise to maximize existing capabilities and effectively launch and utilize new features. 2017- Work with partners and stakeholders to continue generating quality household growth from direct digital sales.- Lead a POC managing a cross functional business team in an Agile manner, piloting taking customer centricity to a new level for the enterprise. Developing the strategy and framework for enterprise scalability. - Defining the near term roadmap for an omni sales platform, with a focus on teammate and client experience that will drive incremental revenue in the face of regulatory headwinds.2016- Worked on introducing new data feeds that programatically optimize Paid Search acquisition, reducing quality cost per acquisition by over 50%. - Launched a Pilot in two branch areas focused on testing an enhanced teammate and client experience, exceeding KPIs and informing the future roadmap for our sales platform.2015- Business Lead on a major initiative to update the user experience, brand standard alignment and mobile optimized responsive design across the entire Digital Sales platform.- Celent Aug 2015 "Assessing the US Online Account Opening Experience" - "Celent’s methodology was shamelessly customer-centric, evaluating the process solely from the consumer’s perspective........The best — like SunTrust, USAA, and Ally — made the process seamless, simple, and as painless as possible"- Partner with Digital Marketing to optimize the media buy and channel mix to continually acquire more accounts at efficient spend.

2014- Digital Sales Program Agile Transformation, Product Owner- Digital Business Lead for Enterprise Consumer Checking Onboarding Program, contextual email program providing incremental account activation and quality checking growth. - Launched new account acquisition promotion capability and targeted deposit offers for existing clients. Promotion capability provided immediate value acquiring incremental quality checking accounts.

Developing and managing the digital channel strategy and product roadmaps, including Online Banking, Bill Pay, Mobile Banking, P2P, EVB Website and Mobile Website. Including product management and development, business analysis, and project management. Finding the balance between meeting customer expectations, satisfying needs, and providing extra value while weighing internal resources and budgets to maximize return, adoption and customer satisfaction.-Email Marketing Platform February 2014*Data Driven, Personalized, Segmented Email Marketing Solution-iPad App December 2013-Mobile Deposit October 2013*Upgraded iPhone and Android Applications-Mobile Website - m.bankevb.com - September 2013*Designed, developed and coded.*User Experience, Conversion/Lead Capture, Leverage Native Device Capabilities*Amazon Web Services Cloud Infrastructure - <10% Traditional OPEX-Enhanced Account Alerts - Including Mobile Delivery- July 2013-Bill Pay Engagement - July 2013*20% re-engagement of lapsed users*Annualized 10% program expense reduction. -Financial Knowledge Center, January 2013*Integrated vendor's product with existing site's design for a seamless user experience. *Developed and drafted Online/Mobile Banking Security and Fraud Information pages.-Project Manager for Credit Card Portfolio Sale, September 2012*Managed the sale and conversion of a 2500+ account $3MM+ portfolio.-Social Media Launch July 2012*Spearheaded the development of the overall social media policy and strategy.-P2P Payments, Popmoney, June 2012-Website Redesign, www.bankevb.com, May 2012*Focused on user experience, value added functionalities, product information, SEO and capturing leads.*Within 6 months, 150%+ increase in organic search displays & 300%+ increase in organic clicks-Mobile Banking January 2012*Text, Mobile Web, Smartphone Application (iPhone, Android)*25%+ adoption within the first year of launch.

-Launched upgraded Consumer Online Banking - September 2011-Cashier Check Process Reengineering - October 2011*40% cost savings with an enhanced secuity design and new supplier.*Developed a JavaScript enabled PDF form that streamlined and automated populating various fields with error handling and validation, while eliminating previous manual process.-Launched upgraded Business Online Banking- December 2011

Worked with the nuclear plant design group of CVN-21.