Design and lead courses supporting the College of Journalism and Communication's Master of Arts in Mass Communication with a Concentration in Audience Analytics program

Focused on leading & developing a commercial data science organization, responsible for curating complex, cross-domain data ecosystems, implementing cutting edge data science platforms, developing advanced data science products, insights, & analyses, and consulting with a variety of Walt Disney World Commercial and Customer Experience teams to scale data-driven decision making.• Drives the strategic direction and development of a comprehensive, connected Commercial Optimization Platform, bringing together all Walt Disney World commercial systems and data, serving as a basis for deep and rich data science analyses and a single source of truth for commercial KPIs and insights, partnering closely with DPEP technology for efficient and timely delivery• Collaborates with revenue planning (Pricing, Planning & Forecasting, Revenue Management), operations (Theme Park Operations, Industrial Engineering), strategy (Commercial Strategy, Customer Experience, Marketing Strategy), & research partners to identify and capitalize on opportunities for connected, incremental insights that lead to enhanced strategic decision making, including Pricing strategies, attraction inventory allocation, theme park reservation distribution, & site targets to drive excellent experiences• Leads a team of data scientists responsible for consulting with partners to understand business problems and opportunities, mining big data to extract relevant, actionable information and insights, producing strategic statistical analyses and machine learning models, and integrating insights back into the decision making process through succinct and understandable storytelling

Focused on leading & developing a cross-functional advanced intelligence team to strategize around, develop, and implement consumer-level targeting, insight, advanced analytic, and data visualization solutions that support 16 marketing channels & over 30 billion annual interactions. • Oversees the development, presentation, and application of 100+ deliverables annually, spanning data visualization dashboards, machine learning solutions, audience insight briefs, and cross-channel audience targeting strategies using big data and deep consumer intelligence to maximize business results across digital & direct marketing campaigns• Collaborates with business partners, media agencies, and technology companies to identify opportunity, understand needs, develop roadmaps, and mature the intelligence space to ensure business goals are met and information is accessible to a client base of 250+, allowing for informed decision making guided by data and insight• Works with senior leadership to expand sphere of influence, streamline organizational & technical processes, socialize progress & capabilities, and identify new business opportunities to support using intelligence and data-driven information