Ryan Watson Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

•Brand Strategy and Stewardship: Established brand positioning, refined the brand target, created an annual strategic brand plan for Hubert’s Lemonade and chartered the expansion of Hubert’s Lemonade to the Japanese market•Channel Expansion: Collaborated with R&D to develop and launch 11 new on trend flavored Skus for the Food Service channel, gaining incremental food service outlets which drove incremental volume and profit for the brand •People Manager: Managed, trained, coached and developed one direct report Associate Brand Manager •Brand Activation: Created a robust Hubert’s Field Marketing activation plan and oversaw the execution of plan that included in-store sampling and couponing, college-campus engagement, 1st responder product drop-offs and social media influencer programs •Cost Savings: Partnered with Supply Chain to secure a new ingredient supplier for Minute Maid grape drinks which led to annual cost savings and helped secure a continuity of supply for the key ingredient

Deerfield, Il, Us

• Led the commercialization of Finest Nutrition Vitamins line extension and packaging redesign, conducted qualitative and quantitative consumer research to identify an unique positioning and ingredient guardrails, and successfully sold items into Walgreens stores• Managed marketing budget for the Walgreens and Finest Nutrition, delivering and executing strategies to drive the WBA business including online video/display, programmatic, print ads, PR events and shopper marketing• Developed the Omni-channel strategy for Walgreens Owned Brands and led the implementation of key initiatives on walgreens.com • Established a global manufacturing partnership with a 3rd party company to develop an innovation pipeline strategy for the fastest growing segment and category at Walgreens• Managed development of content and tactical execution of causal marketing campaign “Red Nose Day” and “ME TO WE” integration with the Walgreens brand of products, recruiting new shoppers to the category

Chicago, Illinois, Us

Brand Manager for DAVID Brand and Andy Capp's Brand• Launched a new sub-brand of sunflower seeds, DAVID Simply Seeds, leveraging analytics and category insights to identify an un-met consumer need, generating $3 million in incremental net sales during launch year for the DAVID portfolio• Integrated newly acquired brands into my portfolio by leading an in-depth landscape and category assessment, defining short and long term innovation pipeline and discontinued under-performing skus to enhance margin and drive vertical growth• Led cross-functional team of 15 in the commercialization of 5 new packaging designs to drive DAVID merchandising strategy, gained incremental shelf space at retail and drove impulse purchase, increasing dollar sales by +10%• Created multi-year strategy for DAVID & Andy Capp’s, gained senior management alignment, leading to +5% brand volume growth• Managed a $2 million marketing budget to drive awareness, digital and social media engagement and trial for the DAVID brand

Chicago, Illinois, Us

•Led the cross-functional engagement and analysis for the 2015 Reddi-wip Situation Assessment and Strategic Planning process•Created a dashboard for the Consumer Foods’ President providing a comprehensive view of Reddi-wip’s consumption, shipments and inventory levels vs. forecast which drove program development for the key holiday season•Developed Reddi-wip holiday analysis which was shared with leadership and used in the creation of year end volume sales gap solve•Led iterative club/tray redesign process resulting in graphics that delivered upon each key brief objectives•Managed the digital agency in the content creation and implementation of a new brand point-of-difference across multiple platforms, that aligned to the Reddi-wip brand strategy

Chicago, Illinois, Us

•Increased foot traffic to center store by 30% after leveraging consumer data on key categories and deployed the most effective shopper marketing vehicles along the path to purchase•Developed interactive marketing plan for 30 acquired brands into the ConAgra’s portfolio and created targeted offers for shoppers and cross-promoted new items with existing brands driving awareness, trial and repeat•Created a digital campaign on Kroger.com that supports the issue of childhood hunger in the United States which led to a click-through-rate that was 3x industry standard and engaged 4 million online shoppers •Combined national brand assets and shopper insights to deliver Kroger specific meal solution programs focused on helping 50 million shopper with meal planning

Chicago, Illinois, Us

•Created and launched 5 line extensions under the Chef Boyardee brand aimed at growing the base business 15% and improving distribution at key retailers•Defined and developed a turn-around strategy for the Chef Boyardee Pizza Kit business that was sold into senior leadership, resulting in $1 million dollars in incremental net sales•Led weekly volume forecasting and consumption analysis for the Chef business well as developed monthly report-out meetings with the cross-functional team and provided recommendations to deliver against targets•Led SKU management and promotional budgets to ensure accuracy of the brand delivering against corporate objectives for a $400+ million business which houses the #1 brand in the shelf stable pasta category

Cincinnati, Ohio, Us

•Created content strategy and action plan for P&G’s fabric care website and successfully convinced the brand team to implement the new strategy to draw 13 million monthly online laundry searches to P&G sites•Developed a digital strategy for Bounce to drive trial and purchase intent at the point of sale, leading to a $2.5 million increase in sales

Purchase, New York, Us

•Implemented over $1 million of capital projects for the manufacturing and warehouse facility, averaging an ROI of 35%•Developed and facilitated weekly team meetings to identify operational opportunities and achieve continuous productivity improvements, which generated $45K in cost savings. •Led a team of 60 employees to develop yearly business plans to ensure cost, quality, service, safety and people goals were met for the department, increasing employee engagement by 20%.•Ensured effective planning through aligning manufacturing, warehouse and sales operations on key deliverables which correlated to a days on hand inventory reduction.

Irving, Tx, Us

•Contributed to a $1.5 million annual savings by crafting and executing a plan to ship product directly from producing sites, reducing shipping cost by 2%.•Provided sales personnel and customers with current information on products, stock availability, and created cost efficient alternatives, which ultimately lead to a 98% stock fill rate.•Collaborated with customers on promotional orders to improve sales forecast by 10%.•Redesigned diversity programs, to improve recruitment strategies and increase retention.

Mba, Marketing

Bs, Industrial Management/Engineering

Master Of Business Administration (M.B.A.), Marketing

Education record